A pre-eminent and highly respected organisation within the mental health space but one that recognised it needed to socialise and publicise its significant projects, research, and insights, SANE Australia decided to engage Good Talent Media (GTM) to familiarise the media and public with the great work SANE does.
The initial engagement between SANE and GTM centred around a significant longitudinal study SANE were involved in around stigma and perceptions of people living with complex mental health conditions in fourteen life domains, as well as a project that focused on Life After Bushfires (LAB), centred on people living in regional NSW with complex mental health conditions.
It was a short campaign in which GTM was able to get SANE media opportunities with regional ABC radio, ABC Radio Illawarra, The Canberra Times, The Narooma Times, and Bega District News.
Founder and Director of Good Talent Media
Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.