Frequently Asked Questions

We Deliver Actionable Branding and Media Strategies

As a full-service strategic PR and communication firm with strong networks, we deliver clear actionable branding and media strategies focused on your objectives. We organise and execute events and launches, media training, crisis management plans, corporate training and more to bring value and mainstream relevance to your business. When you want your PR and communications run to perfection, Good Talent offers tailored support with big-agency thinking, flexibility, creativity and individuality.

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Isn't PR dead?

No, Public Relations is not dead. It has evolved with technology and remains essential for managing reputation and fostering positive relationships in today's digital age..... It helps raise funding, get legislation changed, attracts members and clients. Telling your story is an art. Having the right public relationships and positioning is crucial.

How long has GTM been around?

With over 10 years of experience, we’ve helped XX for-purpose companies across Australia and New Zealand reach ...their goals and expand their scope of voice.

What is the GTM PR process?

We work with clients to develop stories, public relation and media releases,

We decide the best media to target at local, state or national level,....


We pitch your stories to journalists, editors, and producers.

What are the benefits of GTM style PR?

Develop story & key messages
Write press releases
Target best-fit media
Handle media inquiries
Conduct and coordinate interviews
Interview preparation ...

How to deal with adverse media
Internal and external corporate communications
Pitch to reporters, editors & producers

What's the difference between PR and Marketing?

Public Relations (PR) focuses on managing reputation and fostering relationships, emphasizing trust and credibility. Marketing is about...
promoting products or services to drive sales and revenue. While PR builds credibility over time, Marketing is more directly tied to generating immediate sales.

I'm nervous to be in front of the camera and don't have much experience, is PR right for me?

Absolutely. Public Relations (PR) doesn't always require being in front of the camera. PR professionals work behind the scenes too, handling communication strategies, writing press releases,...
coordinating events, and managing social media. If you're uncomfortable with public speaking, there are plenty of other ways to contribute effectively to PR efforts.

What about data?

Data is invaluable in today's business landscape. It's not just about collecting information but understanding and leveraging it to make informed decisions, personalize experiences, and drive growth....From customer insights to market trends, harnessing data effectively can be a game-changer for businesses across industries..

What does GTM do?

Good Talent Media is a full-service communications and PR agency located in Melbourne, Sydney, and Auckland, NZ. We’ll work closely with you to achieve your goals with personalised and results-driven PR by crafting narratives that...
have a transformative impact on people’s lives. Whether you need to convey a sense of urgency for your cause, spread an important message, attract donors, or manage an immediate crisis, we are here to help.

What can GTM offer?

At GTM, we specialize in navigating the complex world of PR and Communications. Our comprehensive services include

Public Relations:Crafting strategic PR campaigns to amplify your business message and ensure visibility in the media....

Crisis Management:Providing expert guidance and support during challenging times to protect your brand reputation and mitigate potential damage.

Media Training:Equipping your team with the skills and confidence needed to effectively communicate with the media, ensuring your message is delivered accurately and professionally.

Media Advocacy:Advocating for your brand and interests in the media landscape, strategically positioning your message to reach the right audiences and stakeholders.

How are results measured?

Results at GTM are measured through various metrics tailored to your specific goals and objectives. These may include media mentions, audience engagement, website traffic, lead generation, or brand sentiment analysis.... We employ both qualitative and quantitative measures to assess the effectiveness of our PR and communication strategies, ensuring that we deliver tangible outcomes aligned with your business objectives.

Who is suited to PR?

PR is ideal for those with strong communication skills, creativity, adaptability, and a talent for building relationships. Whether you're a natural storyteller,... enjoy problem-solving, or thrive in dynamic environments, PR offers opportunities for diverse personalities and skill sets.

Who is the best fit for GTM?

GTM is best suited for businesses and individuals looking to navigate the complex world of PR and Communications. Whether you're seeking strategic PR campaigns, crisis management ... support, media training, or media advocacy, GTM provides tailored solutions to amplify your message and enhance your brand reputation effectively.

Is it affordable?

Yes, GTM offers affordable options for PR and communication services. Additionally, they provide a free strategy, ensuring accessibility... for businesses of all sizes. With GTM, you can access professional support without breaking the bank.

What is the GTM style?

The GTM style is all about crafting compelling story narratives, organizing impactful events, and providing tailored support for PR and communications....We prioritize bringing value and relevance to your business with a blend of big agency thinking and small agency flexibility, creativity, and grit.

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