Public Relations Strategy
Good Talent Media specialises in public relations strategy for established Australian organisations. We help corporate brands, CEOs, local councils, government agencies and other organisations engage the media constructively through industry change and unexpected crises. We understand the different needs of your industry sector and are able to help you navigate its commercial and political climate.
A well-crafted public relations plan is essential for businesses looking to enhance their reputation and visibility in today’s competitive landscape. Our expertly designed PR strategies can help you achieve your communication goals and build stronger relationships with your target audience.
Our PR specialists have over 20 years of broadcast journalism experience, we’re able to help you find opportunities for media engagement and get your message across to the right people. We’re well-connected when it comes to mainstream media, having worked with nationally renowned outlets such as ABC, SBS, 10, The Guardian, Vice and other networks. When you want great publicity, maximum audience reach and on-brand narrative messaging, Good Talent’s PR specialists are the team you want to collaborate with.
Ready to elevate your brand’s reputation? Contact Good Talent Media today.
Developing a Comprehensive PR Campaign
Do you find yourself under intense media scrutiny? Do you need someone to take the pressure off your brand and help you protect your reputation? With many examples of public relations strategies available, we’ve created a systematic and results-oriented approach that we regularly apply for our clients. As such, Australian organisations continuously rely on our PR and media expertise to stay on top of their industry and protect their brand image.
Our public relations campaigns are tailored to meet your specific needs and objectives. We combine innovative tactics with proven strategies to create comprehensive PR plans that deliver results. Some key components of our successful campaigns include:
- Thorough market research and audience analysis
- Strategic messaging and storytelling
- Multi-channel communication strategies
- Crisis management and reputation protection
- Ongoing monitoring and adaptation
Let Good Talent Media help you create and execute an effective public relations campaign that drives your business forward.
Essential PR Tactics and Activities
We find opportunities for media engagement for your brand
We are uniquely positioned to help you find your voice and tell your story. With our network connections, you’ll be able to have a maximum range, visibility, and cultural impact.
We train your people and coordinate them so you can have a reliable public figure to represent your brand
We offer media training and interview coaching for your key spokespersons. This way, they’ll have the confidence to handle unexpected situations and handle press releases, interviews, and any media appearances comfortably to meet your objectives.
We get your message across through various publications
Our niche lies in connecting your message with the media, we understand the broad and unique scope of different client roles to be able to communicate to the right audience at the right time.
We connect you to traditional and online news outlets
When you want to keep that dialogue going, we help you network and establish a system on all fronts, from social media channels to Radio, TV, to traditional news. We’ll make sure your campaign is effective and on-brand across different platforms.
We offer 24/7 crisis planning and deal with the media for you
When you need someone to take the heat and manage media inquiries, interviews and news outlets on your behalf during times of crises, Good Talent Media can help you protect your brand reputation.
Our public relations activities are designed to maximise your brand’s impact and reach. Some additional PR tactics we employ include:
- Thought leadership content development
- Influencer partnerships and collaborations
- Community engagement initiatives
- Event planning and management
- Digital PR and social media strategy
In addition to our public relations strategy examples, our specialty lies in crisis planning for your organisation. When you’re facing reputational damage, Good Talent can help you with damage control for your brand protection. We offer 24/7 crisis calls and are able to deal with the media on your behalf. This way, you can have the space to breathe and use your resources to rebuild your brand reputation.
For 24/7 damage control and crisis media planning services as well as training, hire PR specialists from Good Talent Media.
Promotional Strategies in Public Relations
At Good Talent Media, we understand that effective promotion is crucial to the success of any public relations strategy. Our promotional strategies go beyond traditional advertising, focusing on building authentic relationships and creating meaningful engagement with your target audience.
Some of our key promotional tactics include:
- Strategic media partnerships
- Exclusive press events and product launches
- Targeted content marketing campaigns
- Influencer and brand ambassador programs
- Corporate social responsibility initiatives
We tailor our promotional strategies to align with your brand values and objectives, ensuring maximum impact and return on investment.
Measuring the Success of Your PR Strategy
At Good Talent Media, we believe in the power of data-driven decision-making. We work closely with our clients to set measurable goals for their PR campaigns and implement robust tracking systems to evaluate success.
Key metrics we monitor include:
- Media coverage and sentiment analysis
- Share of voice in your industry
- Website traffic and engagement rates
- Social media growth and interaction
- Lead generation and conversion rates
Our team provides regular reports and insights, allowing you to track the progress of your PR strategy and make informed decisions about future initiatives.
Partnering With Good Talent Media
When you want a constant stream of media opportunities that lets you get in front of a big audience and an efficient, friendly PR team who are genuinely passionate about the work they do, choose Good Talent Media.
We invest the time and attention to really understand your brief and campaign objectives as a client and always go the extra mile to achieve great results. We help you create solid connections with journalists and build a strong network within your industry and community.
More importantly, we build our clients’ reputation through the media through an integrated multi-platform approach. Discuss your needs with our PR experts today to begin organising your campaign.