Public Relations & Reputation Management

Originally, we brought Good Talent on to help with a crisis media management plan, but it evolved into something a bit. It’s helped us get really clear on our messaging and how we respond to these and other media enquiries. If you haven’t done something like this already, I’d definitely recommend it. The biggest win for us has been making sure we’re all on the same page and confident when it comes to dealing with media and in shaping our message for the public.

We also did some dedicated media training with Tony’s team – including on-camera work – which really helped us get more comfortable with interviews, understand how to frame our messages, and handle some of the trickier tactics media can throw at you.

They’ve been a great support to us

Craig’s professionalism during the photo shoot was equally commendable. His dedication to capturing the perfect shot, even if it meant spending extra time, was remarkable. His attention to detail and creative vision were evident in every photograph, making the experience both productive and enjoyable.

I wanted to extend a special thank you for arranging this session. The skills and insights gained today are not only beneficial for our immediate needs but will also contribute significantly to our future endeavors.

“Thanks for a terrific spokesperson training the other day!”

“Thanks for your training session today. It was excellent.”

I wanted to thank you for your time today and for sharing your experience and knowledge. We enjoyed it immensely and will no doubt take practical benefit into our lives and work roles.”

“Was very impressed with GTM’s approach when she gave the training session. Was also very impressed by their ability to cut thru and understand our technology and challenges. Their thoughts and ideas beyond media were invaluable.”

“I would like to say a big thank you for the training you provided to Sumo a fortnight ago. Your feedback greatly assisted me last week when presenting at an industry event. No doubt I will continue to utilise the learnings for future events.”

“Thanks for facilitating the media training for our teams. I received a lot of positive feedback, and everyone said they were impressed by Katrina’s level of expertise!”

“The Media Training course that I attended with Good Talent today was well structured, encouraging and full of practical tips. Topics covered were extremely valuable and was 4 hours extremely well spent.”

“Appreciate the training yesterday with GTM, it was beyond our expectations. The team was brilliant, couldn’t have delivered any more value”

“Was very impressed with Katrina’s approach when she gave the
training session. Was also very impressed with her ability to cut thru
and understand our technology and challenges.
Her thoughts and ideas beyond media were invaluable.”

“The Media Training course that I attended with Katrina from Good
Talent today was well structured, encouraging and full of practical
tips. Topics covered were extremely valuable and was 4 hours
extremely well spent.

The team at GTM have taken the time to understand who we are and what we do, and I have no doubt they are just as invested in our work as we are. Th eir dedication and commitment has provided CEF with significant growth in our media presence in exactly the right wa y ; pitching and fi n ding the right stories and the right people to connect us with . T heir guidance and expertise ha s also enabled us to step into the world of advocacy, be coming a voice to be heard on matter s important to the education of our rural and regional youth. This increased visibility is – and will be – invaluable to the next exciting steps we take as an organization.

Nicole Wright
Impact & Communications

Country Education Foundation of Australia (CEF)

We engaged GTM to educate the Australian public about the many health and environmental benefits of mussels.

Through the media coverage we’ ve achieved, we have been able to talk to the public about the great health, environmental, and cost benefits of mussels and to put them in the mind of the consumer.

The GTM team has been both highly professional and helpful to work with, providing sound advice when it comes to media and executing campaigns from start to finish.”

Andrew Puglisi, Executive Director, Eyre Peninsula Seafoods

Upon entering the Australian market, VitrineMedia sought to increase its brand profile and product awareness through PR among a number of other tactics.

After signing up with Good Talent Media, VitrineMedia’s brand has been shared in a number of publications that are perfect for our target market. This has, in turn, led to more opportunities and trust in our premium product.

The publicity earned by GTM has helped the Australian public learn about the many benefits our signage has to offer businesses and made the decision-making process easier for new clients.

Mike Toweel, CEO of Vitrine Media

Tony and the team at Good Talent Media were first-class operators right from the beginning. The expert insight, clear communication, guidance and genuine support of our business was fantastic. We are very happy with our final product and look forward to working with Good Talent again in the future.

Hunter Johnson, Co-Founder of The Man Cave

I undertook public speaking and media training with Tony earlier this year. He has a very approachable and adaptable style. I walked away with new confidence and practical skills that have easily translated into more professional public speaking and media appearances since. I would highly recommend Tony and Good Media, and in fact, found the training so valuable that we are bringing Good Media to East Arnhem for October Business Month to support our local businesses with digital marketing training.

Jordy Bowman, Chief Executive Of Developing East Arnhem Limitedficer of

Good Talent’s media and presentation training was just the tonic I needed to boost my confidence, and to prep for the successful launch of our organisation’s first ever digital strategy. Good Talent’s team of expert consultants were adept at making me feel comfortable, while also effectively pushing me out of my comfort zone to help fulfil my true potential as a media performer and presenter.

I’d recommend Good Talent for any organization that wants to give its leaders the tools to handle the trickiest media situations or to be star performers in front of an audience.

Mike Lagastes, Manager of Victorian Electoral Commission

Good Talent Media is a highly professional and experienced team who has taken the time to understand the core values and objectives of our business toward developing Reventon’s public profile.

When Reventon took part in Vinnie’s CEO sleepout which resulted in raising over $80K for vulnerable Australians, Good Talent Media was a terrific help in sharing our story with the community and generating awareness for such an important cause.

Chris Christofi, CEO of Reventon

Not-for-profit organization Vision Australia is Australia’s largest provider of services for people who are blind or have low vision.

The organisation engaged Good Talent Media to assist with crisis and issues management, situation response and proactive media outreach.

The team of qualified media experts have been invaluable in assisting Vision Australia during these unprecedented times. The media coverage earned by Good Talent Media has helped the community learn about our achievements, missions and goals while ensuring all external communications align with our core values and beliefs,’ said Vision Australia CEO Ron Hooton.

We recommend the agency strongly for any company hoping to build an effective media strategy。

Ron Hooton, CEO of Vision Australia

I was really pleased by the level of personal investment in the team at Good Talent Media made into the campaign. It was extremely refreshing. To put it simply, we would not have been able to achieve the results we did and have the coverage we received without the help and hard work put in by Tony and his team. We had a very tight budget to work within and they were able to deliver us results that would have cost us a lot more and a lot more leg work.

Scott Samson – Wellways

I was really pleased by the level of personal investment in the team at Good Talent Media made into the campaign. It was extremely refreshing. To put it simply, we would not have been able to achieve the results we did and have the coverage we received without the help and hard work put in by Tony and his team. We had a very tight budget to work within and they were able to deliver us results that would have cost us a lot more and a lot more leg work.

Scott Samson – Wellways

We couldn’t be happier with the outstanding services provided by Good Talent Media over the past six months. I recommend their PR campaign execution for any Australian company looking to build trust and credibility through positive media coverage.

Christopher Ouizeman, CEO of Drake International

This was a very helpful session with practical exercises to lock in the learning. Also very enjoyable. Thank you.

Fran Ludgate – Vasey RSL Care

Great day training and learning how to be good talent

Jessica Macpherson – St Kilda Mums

Our media training session with Good Talent Media was very professional with the ‘ live’ media scenarios specifically tailored for each of our spokespeople. This resulted in our selected staff members receiving individual attention, noticeably growing their skills and confidence in dealing with the media. Thank you!

Bianca Lapins – Sane Australia

Very Professional and Experienced. Tony was particularly helpful for me, to understand the needs of Corporate Media Training. It’s much more than just confidence in front of a camera! I recommend Good Talent.

Simon Grout – Rank First

Well researched, prepped and professional – our team really benefited from Tony and his team’s insight – would recommend it to others who need to be prepped for promotional or issue management media work.

Heather Gilmore – Pearson Australia

Good Talent’s media training was useful and professionally delivered.

Stephanie Yap – Kangan Institute

Tony lives and breathes media and his extensive work history in the field gives him the perfect recipe to create miracles. He has mentored me in trying times and I’ ve personally watched negative media coverage turn positive with his guidance. He gives sound advice, filled with wisdom. Cannot praise him enough.”

Bahriye Apak – Islamic Council of Victoria

Tony did a fantastic job with several members of our executive team. He spoke their language, understood each individual’s personal style, and provided the tips and tricks they each need to maximize their public speaking skills. I highly recommend Good Talent to anyone aspiring to speak more confidently and memorably!

Stephanie Trethewey – Findex Com

So much to learn in terms of managing media! Discovered a great interview doesn’t happen by chance and learned how to stay in control.

Sue Peden – Carers Australia VIC

Tony and the team at Good Talent Media have been fantastic to work with in assisting us to develop our crisis community strategy.Their approach is unique and from our experience has allowed us to think in ways we have previously not.

Bethany Community Support

Tony was fabulous. I learned so much. It was very practical and tailored to my needs. Should have done this training 10 years ago. I’ll be recommending it to colleagues and friends.

Ross Coverdale, CEO – Araluen

I really liked it, it gave me a bit more extra confidence talking in front of a camera. Learning how to structure information to make it informative but short and sharp.
Jeremy Allison

I found it very useful. Really good being able to practice that stuff too considering it’s not something you typically do until you’re actually required to do it.
Nick Cheadle

I think there’s always room for improvement and the guys certainly provided us with (as Jay would say) “tools in the toolbox”. Just learning how to create content and portray that either through a post or video was incredibly helpful. Not to mention, making the day interactive as opposed to a brain overload, made it fun and easy to remember ‪:) #canwedoitagain
Caroline Hutchinson

Media Training Attendees – Glanbia Performance Nutrition

Incredible training session….so glad I invested the time
The speaker was very engaging
An excellent interactive presentation
Thought provoking, high-quality…..great investment of my time
An amazing insight into how the media operates
An insightful presentation, I will be feeding back the findings to our Marketing and Media team
Tony was very dynamic and relevant
A very informative training session

Media Training Attendees, The CEO Institute

We have been working with Tony Nicholls from Good Talent this year to deliver media training for The City of Melbourne. From our perspective he has been great. He’s prepared and professional and can adapt his style to the trainee very quickly. Having worked with a number of trainers over many years, I would easily recommend him. I really like his style and approach.

Julie Browning Waldren, Manager, Reputation – City of Melbourne

Loved it, will say the same about how positive they were and uplifting!!! Definitely saw an improvement in a short period of time!
Kwame Jack-Duah

LOVED IT! They made it super fun and learnt a lot in the short time they were with us. Feeling a lot more confident in writing scripts and filming videos.
Julia Woodford

Learned more in a day then I ever have. Tony and Travis were absolutely fantastic.
Sam Mohammad

Really good, taught me a lot about having confidence in front of the camera and speaking with more emphasis.
Kurt Dell

Media Training Attendees – Glanbia Performance Nutrition

We engaged Tony Nicholls from Good Talent Media to facilitate media training within our team. The training was a valuable experience encompassing practical exercises and interview situations alongside valuable insights into managing social media and crisis communication. The skills and knowledge Tony imparted place us in good stead for future media dealings.
We recommend Tony’s professional services and training.

Garren Cox, General Manager – Melbourne Star Observation Wheel

Tony Nicholls is a great journalist with great people skills. He has a lot of knowledge to share and gets measurable media training results from his practical hands-on coaching methods.

Paul Kennedy – ABC News

Tony Nicholls recently provided an excellent whole day session for twelve experienced Principals. The feedback from all was very positive, and a number have since reported the value of the media training when they have subsequently dealt with the media. The session, which involved filming everyone on a number of occasions, left us feeling empowered. It provided clear, simple templates and plans for use in a variety of situations. It demystified the media and enhanced our confidence, giving us strategies to take ‘control’ of interviews. Tony approached the media training professionally, was well organized and ensured that the day was enjoyable. I would highly recommend his services to other Melbourne organizations.

Judy Crowe, President – Victorian Association of State Secondary School Principals

Tony developed an insightful, professional, engaging and fully tailored training session for our senior management team, which was very well received. Not only did Tony hone our teams’ skills when talking to the media, he also challenged our current crisis communications practices and social media in particular. His contribution has placed us in a great position to better deal with the media moving forward. The entire Buller Ski Lifts management team will not hesitate in recommending Tony for any media training and crisis communication workshops.

Laurie Blampied, General Manager – Buller Ski Lifts

Tony Nicholls is an accomplished journalist, reporter and media trainer. I had the pleasure of working in collaboration with Tony as a communications consultant to various not for profit organisations while he was a senior reporter at the ABC. Tony followed up on important stories in relation to homelessness and community campaigns that I pitched to him during his time at the ABC. When Tony moved into his media training consultancy and the large community organisation I work for needed media training for the CEO and senior staff I immediately contacted Tony. I knew from my experience of his great skills as a journalist that he could provide excellent insight and training to our CEO and management team. The training was extremely well received and on a practical level resulted in a much improved media presence by our senior leadership team. I would recommend Tony unreservedly for any organisation looking to improve their media engagement and reach.

Catherine Beadnell, Communications Manager – Launch Housing

Good Talent delivered an intensely practical and customized experience. Our staff gained valuable skills from a well organised program packed with great content that was brought home with plenty of opportunities to put it into practice. Thanks also to Tony for making us work hard, take control of our messages and give us the confidence to communicate with authority.

Peter Giles, Marketing and Communications Manager – On the Line

Murray PHN used Good Talent Media for two days of very effective media training workshops with senior executives.

The workshops run by Tony Nicholls were practical, engaging, and focused on our specific needs. His straightforward techniques provided our executives with an increasingly strategic approach to messaging when dealing with media. Our executives are now also more confident and prepared when briefing our communications team.

We will use Good Talent Media again for future media and presentation training.

Aileen Berry, Communications Lead – Murray PHN

I think when I got here I was a little bit nervous. I was a bit intimidated I wasn’t sure what I was in for. But after I was provided the structure I could see through the day how much more confident I was getting.

I feel like I’m leaving today now with an enormous amount of confidence around how to set up for a presentation, deliver a presentation, and really, I’m really looking forward to my next opportunity to do just that. So I want to thank you, Tony, it’s been terrific.

Dominic Drenen, CEO – Click Energy

SecondBite were very pleased to send its National and State Operations Managers to Media Training with Tony Nichols at Good Talent Media. Feedback received from the team was very positive, with Tony helping them to focus on how best to get our message out, even when faced with difficult questions and situations. We are now sending a second group of employees to Tony for Media Training.

Suzzanna Flanagan, Human Resources Manager -Second Bite

Thank you again for working with me yesterday. I went into our training session feeling overwhelmed. Now, I feel much more confident about my abilities and how I can better help prepare others for media interviews. It is not an exaggeration to say that this session was the missing piece in my development as a professional in my field and, perhaps, our organization as a thought leader in our space. I cannot thank you enough for that.

Devon LaSalle, Communications Officer – Tenants Victoria

Tony’s media training with our Senior Management Team was practical and engaging, with real-life scenarios re-created in a studio atmosphere. His media and communications expertise was invaluable, and have contributed to our team feeling prepared and confident for dealing with any kind of media.

Nicole Lovelock, National Media and Communications Manager – Bush Heritage Australia

Tony Nicholls and Good Talent Media provided a well-structured and measurable half-day media training workshop for our association. Tony was able to quickly upskill our members and provide them with practical and effective methods to understand the media landscape in our sector. He is a professional and engaging coach bringing the best out of our participants who left the session feeling more confident in their ability to manage the media environment, deliver a message and achieve their goals in the media. Thanks Tony for your insight.

Anne-Maree Kliman, President – Victorian Principals Association

We thoroughly enjoyed the Good Talent crisis communications training and found it very beneficial for our staff. The session was very comprehensive and hands-on which made for a great learning environment, and Tony’s vast experience and knowledge was incredibly insightful. The training helped better equip staff for dealing with crisis situations with a clear strategy and skills for managing media in times of high pressure. I would very much recommend Tony’s training courses.

Gillian Dobson, Marketing & Communications Manager – Mt Buller Resort Management

Tony’s in-depth knowledge and experience in the media industry reverberated with the Mount Hotham Management team and exposed us to new skills to prepare us for external media confrontation. He took us through a step-by-step process to develop and refine key points and messages in both positive news stories and crisis situations.

The group walked away feeling more confident and have a much stronger understanding of how to prepare for media on camera and in the social media environment.

I would recommend Tony’s media training workshops for dealing with all aspects of media.

Larissa Kuzeff, Media and Communications Officer – Mount Hotham Alpine Resort Management Board

Tony Nicholls has proved to be an outstanding media advisor, media trainer and publicist. He was very successful in recently conducting a recruitment process to find a new media officer. He’s also provided some exceptional media and presentation training to our executive team which has transformed our ability to engage with Melbourne’s media. He has clearly spent the time to understand our organization and our membership services. I have no hesitation in recommending Tony to you.

John Berger, Secretary – Transport Workers Vic Tasmania

Tony provided our Executive Team with a fantastic half-day media training workshop that was tailored to our needs and provided a balance between strategy, theory, and practice real scenarios in front of a camera. He then worked with us to shape and pitch a number of our program outcomes and achieved coverage across half a dozen papers. Tony is great to work with and I highly recommend him.

Daniel Scoullar, Senior Manager, Communications and Marketing – Eastern Melbourne Primary Health Network

I would highly recommend Tony Nicholls and Good Talent Media for their outstanding public relations services. They helped the ICV get unprecedented positive press our recent Victorian Open Mosque Event. We were very worried about getting the usual negative press, but instead with Tony’s guidance and contacts we received great coverage from the ABC, SBS and 3AW. Good Talent Media worked closely with a variety of stakeholders to create an achievable media plan, while also preparing us for potential crisis situations.

They treat you like you’re their only client. You can really rely on them to deliver. It was a hands down great experience.

Nail Aykan, CEO – Islamic Council of Victoria

Good Talent Media provided excellent public relations advice and support to Wintringham when we launched our supported accommodation service in Dandenong for older people and their adult children with disabilities. They developed a high-level communications strategy and achieved great media coverage for us on ABC TV news, The Age and local newspapers.
As part of ongoing communications support they redesigned our staff newsletter and worked with our local services to achieve media coverage for events and activities. All of this helped improve our brand, both externally and internally. The positive coverage in local papers attracted new supporters and donors to our organisation. I would highly recommend Good Talent Media for any organization that wants to promote their brand and gain positive media coverage and community support.

Rose Scott, Communications Manager – Wintringham

I run a legal practice and fully recommend Tony and Catherine at Good Talent Media for their friendly and relational approach to what can be a daunting experience. Their initial workshop with staff uncovered a range of potential story prospects generated from their inclusive style which encouraged staff participation and feedback.

They were then quick off the mark to generate a number of leads from their contacts that gave us the opportunity to heighten our media exposure through interviews and articles in the areas we specifically wanted to target. Their fees are very reasonable considering the greater costs of advertising campaigns that may or may not attract the clients we want, and letting us get on with the work to be done so we don’t lose out on the time and money spent on trying to cold call and randomly knock on doors ourselves.

David Davis, Principal – David Davis & Associates

Having worked with several PR firms in the past we were selective in whom we were going to choose to assist us launch our organisation. We wanted a company who can manage political angles as well as consumer interest stories.

We were not disappointed in choosing Good Talent. Working with them was seamless. They understood our goals, identified the best angles and were swift to execute with great success. Their networks matched by their determination to support their clients makes them our choice each and every time.

Maria Abadilla, Founder – Orangutan Alliance

Launch Housing engaged Good Talent Media to promote our social enterprise, HomeGround Real Estate, to property owners that we had not been able to reach by the methods we had so far employed. They understood our project very quickly and brought a depth of knowledge that we do not hold as a not-for-profit service delivery agency. They secured excellent and highly relevant media coverage, including Channel 7 TV and ABC Radio’s PM program as well as online stories and coverage in The Age.

Good Talent Media also worked with us to develop and present a breakfast briefing on HomeGround Real Estate to an invited audience of professionals able to help grow our business. The event was held at the NAB function centre in Collins Street and was very successful. In particular, it was informative, well-paced and well targeted to the interests of the audience. We have had considerable follow-up interest from this event.

I have found Good Talent Media very easy to work with and that they always bring a lot of extra value.

Dr Heather Holst, Deputy CEO – Launch Housing

The media training that Good Talent provided has proven to be an invaluable experience. Their holistic approach ensured that we could put what we learned into practice. Tony is not only a highly experienced media professional, providing key tools and insights into becoming more media savvy, but he is also an excellent teacher, ensuring we left the day being able to cut through in interviews and with an integrated media campaign. Hands down the best media training available!

Bryony Green, Manager, Philanthropic Collaboration & Sub-Funds – The Victorian Womens Trust

Media exposure presents an excellent opportunity if handled correctly. Otherwise it can go badly wrong or present inconsistent messages and damage your brand. Good Talent Media provided our directors and executive an excellent balance of theory and practical with their half day training session, if I had to fault it, then I’d say we should have invested in a full day. Tony Nicholls and his cameraman made everyone feel at ease and really able to maximise the benefits from the session. We did scenarios around a good news story, crisis management and touched on maximizing social media. I’d highly recommend Good Talent Media for any media or PR development needs.

Roger Pendred, CEO – Metro Pain Group Pty Ltd

Good Talent Media’s presentation training was just the tonic I needed to boost my confidence, and to prep for the successful launch of our organization’s first-ever digital strategy.

Good Talent’s team of expert consultants was adept at making me feel comfortable, while also effectively pushing me out of my comfort zone to help fulfil my true potential as a media performer and presenter.

I’d recommend Good Talent for any organisation that wants to give its leaders the tools to handle the trickiest media situations, or to be star performers in front of an audience.

Mike Lagastes, Manager, Communication – Victorian Electoral Commission

Good Talent Media’s training workshop was a highly engaging session that was exceptionally well run. Tony is a true subject matter expert who’s generous with sharing his extensive knowledge. I’ve come away with comprehensive, practical strategies for preparing for interviews and ensuring I communicate my message to my audience.

The techniques Tony teaches are easy to remember and I feel confident to have his framework behind me next time I’m speaking to the media. I highly recommend the course.

Ben Howell, CEO – Dial Before You Dig – Vic / Tas

The media training was extremely insightful in terms of what to expect when facing the media. I found it challenging at times, yet a highly beneficial experience both professionally and personally.

Tony clearly has a wealth of knowledge in the industry and I’m keen to continue the learning.

Rob Rankin, CEO – Rankin Business Lawyers

Tony and the team at Good Talent Media have been fantastic to work with in assisting us to develop our crisis community strategy. Their approach is unique and from our experience has allowed us to think in ways we have previously not.

Sarah McGill – Bethany Community Support

Tony and the team at Good Talent were first-class operators right from the beginning. The expert insight, clear communication, guidance, and genuine support of our business were fantastic. We are very happy with our final product and look forward to working with Good Talent again in the future.

Hunter Johnson, Co-Founder – The Man Cave Foundation

Thanks for your work creating the video for the home page of our website. I was pretty nervous about making a video, but you made it easy and the result has been amazing. We’ve have nearly doubled the response rate from our site and within a week, our google rankings started improving.

Marcus Andrews, Director – Life Supports Counselling

We had a complex model to describe, many stakeholders to keep happy and a short timeframe – and Tony and Tim delivered. Our Mental Health Stepped Care Model video was so well received by both internal and external stakeholders – you could see the ‘lightbulb moments’ happen during the three-minute view-time. Thanks Tony and Tim for an excellent product.

Kym Westbury, Communications Officer – South Eastern Melbourne PHN

Tony did a fantastic job with several members of our executive team. He spoke their language, understood each individual’s personal style, and provided the tips and tricks they each need to maximize their public speaking skills.

I highly recommend Good Talent to anyone aspiring to speak more confidently and memorably!

Stephanie Trethewey – Findex

Tony was so professional and we learnt so much. Casual relaxed atmosphere, Tony was a great trainer, made us feel comfortable and confident, in our abilities.

My first thought was I am going to epically fail at this, but Tony is very skilled at taking people out of their comfort zone, and helping them succeed.

Staff – Continence Foundation of Australia

Having watched Tony present at a seminar on crisis communications, I was impressed with the advice he gave – practical and easy to understand. It was delivered with confidence.

Andre Khoury – The Royal Australian and New Zealand College of Obstetricians and Gynaecologists