PR Agency Melbourne


Be prepared to get the right message across with the help of a leading Melbourne PR company.
Get on-call crisis media support today.

As One of the Most Valued PR Agencies in Melbourne, We’ve Worked With Well-Known Brands…

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Reach Your Goals With The Help Of Good Talent PR Agency In Melbourne

Good Talent Media is your personal full-service communications and PR agency in Melbourne. Led by a team with decades of experience, we work closely with you and your team to achieve your goals. We organise and provide media coverage, crisis media planning, PR management, PR campaigns, political lobbying and media training in Melbourne. We do all this and more, building your presence and making your voice heard.

If you’re working to become an industry leader, build and protect your brand, or shape policy in your sector, Good Talent Media will get you there. We’re the leading boutique PR agency in Melbourne; we can give you the hands-on attention and advice you need. We ensure a strong delivery and also the best possible results. Do you think your business or organisation could benefit from the skilled team of PR specialists at Good Talent Media? We’d love to get to know you better! Call us today to book your first consultation with our team.

Our Public Relations Services

Virtual and in Studio Media Training

Story shaping, key messaging, impactful media delivery, crisis media training Melbourne

Public Relations Melbourne

Increase your profile and strengthen your brand

Political Lobbying

Good Talent Media can run or help you formulate a campaign or lobbying effort in your sector.

Online Reputation Management

Rebuilding your online presence through internet reputation management strategies.  

Need Public Relations Support?

Contact GTM – Your Leading PR Company Melbourne

Good Talent Case Studies

We use our expertise as a premier PR Company Melbourne to assist businesses like these.



As Australia’s peak body for non-government disability service providers, National Disability Services (NDS) plays a pivotal advocacy role for people with a disability, its members, and the disability sector more broadly.After...

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SANE Australia

SANE Australia

A pre-eminent and highly respected organisation within the mental health space but one that recognised it needed to socialise and publicise its significant projects, research, and insights, SANE Australia decided to engage Good Talent...

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In the last decade food delivery services have become a staple of modern life, dominated by highly recognizable brands like UberEats and Deliveroo. It was in this context of its brand being crowded out that EASI Australia approached Good Talent Media (GTM) to help...

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One of the Leading PR Firms in Melbourne

The Good Talent team is made up of current and ex-journalists with years of experience behind them. It’s this experience, working with industry leaders, public figures and influential organisations, that sets us apart from other PR agencies in Melbourne. You can trust us when we say we know how to get your story in the media. We have over 20 years’ experience in journalism, and have worked with the ABC, SBS, 10, The Guardian, Vice, Crikey, and more. So, it shouldn’t be a surprise we’re considered a leading PR agency in Melbourne.

Our media management specialists create compelling narratives for your business and your audience; through strong media connections and relationships. So as to get those stories up on the right platform – be that on TV, radio, print, or digital.

Choose Good Talent today and get a leading PR company in Melbourne on-board with your company. Contact Good Talent Media today.

Virtual Media Training Melbourne

When you speak publicly, you represent your organisation and its brand. With vast newsroom and in-field experience, we train you as well as your team on how to present to the media. We’ll assist you in crafting the right messages and shaping the discussion, directing the discussion to one that meets your goals. Our media training sessions aim to give you the skills to present your organisation in the best possible light. Unlike other PR agencies in Melbourne, we arm you with the tools you need to succeed in the long term and work side-by-side with you to make that happen.

Crisis Media Planning

In the age of social media and the 24/7 news cycle, organisations are under constant scrutiny. So, any mistakes, flaws or missteps can quickly become a global incident if you’re in the spotlight. Over the last decade, the team at Good Talent Media have dedicated time to understanding social media channels, optimising and applying traditional, time-tested media management strategies to these channels with great success.

If you’re in the public eye, crisis media planning is a necessity; handling a crisis badly can severely, and sometimes irreparably, damage your brand. As well as providing crisis media planning services, Good Talent Media can train your team to anticipate, plan for and respond to a crisis. We work with government, corporations, not-for-profits and more, helping you understand your sector and react quickly and appropriately should a crisis arise.

LinkedIn Management

When it comes to social media for industry leaders, LinkedIn is the clear winner. It can be used to establish your reputation, share your insights, and make your ideas for your sector heard. It’s essential that your LinkedIn profile and content reflects that expertise and vision in the best way possible.

Good Talent Media maximise the reach and effect of your LinkedIn profile, posting content with a focus on industry and information leadership. Hero content that positions you as an invaluable voice in your sector.


Campaign Management

Whether it’s protecting your online reputation during or after a crisis, campaigning to impact policy debates, or driving new leads for your organisation, Good Talent Media’s highly experienced reputation managers and campaigners will strengthen your brand and help you achieve your goals.



COVID-19 has had an enormous impact on the economy and a swathe of industry sectors. As the dust settles, organisations, peak bodies, and businesses will be campaigning hard for government funding and policy changes. The government will also be looking to distribute money to pump prime the economy or to support certain industry sectors.

The sectors most likely to be on the receiving end of that financial and policy support will be organised groups. Call Good Talent Media for a free consultation on how to lobby with great impact. Staffed by registered lobbyists and former journalists, we know how to build effective campaigns that win.


Our Director

Founder and Director of Good Talent Media, Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.

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