We provide high quality media relations training for CEOs, organisational spokespersons and media teams from the profit, not-for-profit and government sectors.
Our consultants are Melbourne-based broadcast journalists.
We are industry insiders who simulate realistic media training interview scenarios.
In addition to media training, we can shape your company’s achievements into media friendly stories and create publicity campaigns.
We are a boutique media agency that prides itself in delivering excellent personal service and great results to our small group of clients.
Melbourne radio has huge audiences and really defined target groups. We will show you which stations to target for your campaign and prepare you to deliver your messages in a conversational way. Radio interviews are most often conducted over the phone. You will practice a standing up interview technique which will help you relax and tell your story.
Online publications can be read and shared tens of thousands of times. The print reporter who also publishes online will conduct a lengthy recorded interview often over the phone, while taking shorthand. You will practice a goal driven interview technique and answer all of the questions while staying on message.
You will practice every conceivable television interview method possible. Studio, field (sitting/standing) and simulated satellite. You will use your new skills to tell your story, be authentic, stay on message and control the interview. Then we will watch replays of the interview, to see what more can be done.
Controlling the interview:
Having a plan and maintaining control of an interview is the key to getting your story heard and reported properly, with no misquotes. You will learn a three-step storytelling technique which you can use across print, radio, television and online interviews.
Getting the right message across:
It’s important that your messages are concise, memorable, quotable, factual, and believable. You will learn how to deliver convincing messages in live, or pre-recorded interviews.
Master the equipment:
Handling equipment for an interview can be daunting. You will get vital interview experience in a studio or field reporting environment, complete with lighting, lapel/boom/hand or stand microphones, and a broadcast news camera and crew.
If it’s bad news you have to break or deal with, we can give you an experience of what questions to expect, and how to answer them. We will show you how to answer questions, stay authentic, and deliver your message.
You will learn techniques to see past the lights and cameras, so you can comfortably be yourself in front of television, radio, print, and online audiences.
Executive Media Trainer, Melbourne
Our Melbourne media training is run by Tony Nicholls.
Tony is an accomplished journalist who has held roles over the last ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.
Tony has had the privilege of interviewing Australia’s movers and shakers – the people who have shaped news bulletins. Most importantly, Tony has applied his expertise with deciding whose views made it on air, and in what media.
Tony’s depth of recent experience is invaluable for clients like yourself, because he knows what interview questions you’ll be asked, what the media wants, and how best to deliver an impactful message.
As the Director of Good Talent Media Training, Tony Nicholls conducts all media training personally.