Be prepared to
get the right message across

What makes Good Talent Media Training different?

Up to date experience

We still work
as journalists
in the media.

Extra training.

The workshop is followed by two one-hour follow-ups.

Oncall support.

Six months ongoing interview and media support for trainees.

We provide high quality media relations training for CEOs, organisational spokes people and media teams from the profit, not-for-profit and government sectors.

Our consultants are Melbourne broadcast journalists.

We are industry insiders who simulate realistic media training interview scenarios.

In addition to media training, we can shape your company’s achievements into media friendly stories and create publicity campaigns.

We are a boutique media agency, with a small group of clients who prides itself on personal service and great results.

Spokesperson Media Training Services

  • Half Day Media Training

  • Full Day Media Training

  • Social Media Training

  • Press Release/Media Writing Workshop

  • Customised Media Training
  • Crisis Media Training

  • PR and Campaigns


Interview Role Plays across all Media


Melbourne radio has huge audiences and really defined target groups.  We will show you which stations to target for your campaign and prepare you to deliver your messages in a conversational way.  Radio interviews are most often conducted over the phone.  You will practice a standing up interview technique which will help you relax and tell your story.


Online publications can be read and shared tens of thousands of times.  The print reporter who also publishes online will conduct a lengthy recorded interview often over the phone, while taking short hand. You will practice a goal driven interview technique and answer all of the questions while staying on message


You will practice every conceivable television interview method possible.  Studio, field (sitting/standing) and simulated satellite.  You will use your new skills to tell your story, be authentic, stay on message and control the interview.  Then we will watch the interviews back and do more.

Half-day and full-day Media Training Structure

Controlling the interview:

Having a plan and maintaining control of an interview is the key to getting your story heard and reported properly.  No misquotes.  You will learn a three step story telling technique which you can use across print, radio, television and online interviews.

Getting the right message across

It’s important your messages are concise memorable, quotable, factual and believable.  You will learn how to deliver convincing messages in live and or pre-recorded interviews as if you said them for the first time.

Master the equipment

The equipment alone in interviews can be daunting.  You will get vital interview experience in a studio and or field reporting environment complete with lighting, lapel/boom/hand or stand mics and a broadcast news camera and crew.

Tough questions

If you have bad news to deal with or want to break bad news, we can give you an experience of what questions to expect and how to answer them.  We show you how to answer questions, stay authentic and deliver your message.

Being authentic

You will learn techniques to see past the lights and cameras and be yourself in front of television, radio, print and online audiences.

Media training benefits:

  • A technique to stay on message
  • Know what questions are coming
  • Prepare quickly for print, radio, online and television
  • Save time
  • Understand how to create rapport with reporters
  • Get publicity for your achievements
  • Get comfortable in front of a microphone
  • Launch your product/service successfully
  • Understand the news cycle
  • Answer tough and unexpected questions
  • Feel relaxed before, during and after an interview
  • Be yourself

Executive Media Trainer, Melbourne

Our Melbourne media training is run by Tony Nicholls.

Tony is an accomplished journalist who has held roles over the last ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.

He had the privilege of interviewing the movers and shakers of Australia… the people that shaped the news bulletins. And most importantly, he decided whose views made it on air and in what media.

Tony’s depth of recent experience is invaluable for you because he knows the interview questions you’ll be asked, what the media wants and how to deliver an impactful message.

As Director of Good Talent Media Training, Tony Nicholls conducts media training personally.

Melbourne Media Training Principal Consultant Tony Nicholls

Principal Consultant Tony Nicholls is an accomplished journalist who has held roles over the last ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.

TV Logos
Bahriye Apak
Bahriye Apak
10:50 31 Aug 17
Tony lives and breathes media and his extensive work history in the field gives him the perfect recipe to create miracles. He has mentored me in trying times and I've personally watched negative media coverage turn positive with his guidance. He gives sound advice, filled with wisdom. Cannot praise him enough.
Matthew Bate
Matthew Bate
02:50 06 Sep 17
I've worked with Tony for years as news cameraman and Journo team, as well as his extensive media training. While my work has taken to amazing places and unforgettable experiences, I get the most satisfaction working with Good Talent, because that's exactly what Tony delivers. Seeing the confidence and smiles from Tonys clients is always worthwhile.
Merve Aykan
Merve Aykan
06:31 31 Aug 17
Thank you so much Tony and the Good Talent Media Team!! your practical expertise, common sense advice and always coming through when it most matters has been priceless. Not just 'good' talent but 'great' talent and a wonderful team.
Rosealie Vallance
Rosealie Vallance
23:22 31 Aug 17
Great team who really understands how to get the message out there.
Simon Grout
Simon Grout
04:55 31 Aug 17
Very Knowledgeable!
See All Reviews

Interested in learning more about Good Talent Media?

Call Tony on 03 9844 4373 or 0400 646 010 OR use our Contact Form.

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