Be prepared to get the right message across
Complimentary on-call crisis media support


Virtual Media Training

The news cycle has been, and will continue to be for the foreseeable future, dominated by COVID-19. The media is desperate to speak with peak bodies, industry leaders, businesses, not-for-profits, and case studies about COVID’s social, political, and economic impact on all sectors of society. Let Good Talent Media pitch you into the current news cycle and talk about the important work you’re doing. Run by current and ex-journalists, Good Talent Media’s virtual media training course will help you hone your message. For live support call 1300 258 995 or email

Virtual Media Training

Story shaping, key messaging, impactful media delivery, crisis media training

Public Relations

on-call crisis
media support

Campaign Management

Website optimisation, landing pages, lead generation, SEO, Google compliance, campaigns

Online Reputation Management

Rebuilding your online presence through internet reputation management strategies.  

Good Talent Media

Good Talent Media is a full-service Public Relations and Communication Agency specialising in media coverage, media training, crisis media planning, social media, stakeholder engagement, digital campaigns, and political lobbying.

If you want to become an industry leader, build and protect your brand, or shape policy in your sector, Good Talent Media will get you there.

As a boutique PR agency, you will be dealing with partners and senior team members for hands on attention and advice, ensuring the best advice and strong delivery.

Media Coverage

Our team of current and ex-journalists know how to get your story in the media. With over 20 years’ experience in journalism – including ABC, SBS, 10, The Guardian, Vice, and Crikey – we are Melbourne’s most well connected PR Agency.

Good Talent Media knows how to create compelling storylines, and with our strong media connections and relationships, know how to get those stories up on the right platform – be that on TV, radio, print, or digital.

Virtual Media Training

When you speak publicly, you represent your organisation and its brand. With vast newsroom and in-field experience, we train clients on how to present to the media, how to craft the right messages, how to shape the discussion, and how to present your organisation in the best possible light.

Crisis Media Planning

In the age of social media and the 24/7 news cycle, organisations are under constant scrutiny. Crisis media planning is becoming a necessity; one misstep in a crisis can severely, and sometimes irreparably, damage your brand.

Good Talent Media trains government, corporates, and not-for-profits in understanding their sector, what threats to anticipate, and how to plan for and respond to a crisis.

Social Media

Social media is a powerful interface with the public. We help you build your following, establish your brand, make meaningful calls-to-action, and position you as an industry leader and invaluable resource for the public and industry.

Campaign Management

Whether it’s protecting your online reputation during or after a crisis, campaigning to impact policy debates, or driving new leads for your organisation, Good Talent Media’s highly experienced digital reputation managers and campaigners strengthen your brand and help you achieve your goals. We optimise websites for Google Compliance.

Stakeholder Engagement

The more partners, ambassadors, and allies you draw around your organisation through joint projects and events, calls-to-action, and publicity, the better positioned you will be to become an industry leader, shape government policy, and improve your supporter and financial base.

Good Talent Media is experienced in finding connections, forging alliances, generating case-studies, winning joint publicity, and building your reputation.

Need Urgent Crisis Media Management Help?

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Virtual Crisis Media Training

COVID-10 has thrown unprecedented challenges at organisations, businesses, and media departments. Whether that’s direct COVID-19 challenges to your brand and reputation, internal change management, or facing media scrutiny, Good Talent Media can help you navigate the storm. Led by Melbourne’s leading crisis media consultant and former broadcast journalist, Tony Nicholls, Good Talent Media now offers an online version of crisis media training.

Tony Nicholls - Founder and Director of Good Talent Communications | Online Digital Reputation Management MelbourneFounder and Director of Good Talent Media, Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.

News Logos - ABC, SBS and Ten

Political Lobbying | Government Lobbying Melbourne

The squeaky wheel gets the grease; it’s one of the iron laws of politics. Our staff have worked on highly successful campaigns in the public health space; moving from the threat of cuts, to reversing cuts, to fulsome campaign funding promises.

The foundation of political lobbying is about delivering key messages to individual politicians, hosting events, publicity, building a public profile for your organisation, and targeted digital campaigning.

Good Talent Media is staffed by registered political lobbyists who have worked on successful campaigns in Canberra, state government, and local government levels.

Interested in learning more about Good Talent Media?

Call us today on 1300 258 995 OR use our Contact Form.

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