PR Agency Melbourne

Be prepared to get the right message across complimentary on-call crisis media support

Good Talent Media is your personal full-service Public Relations and Communication Agency. Led by a team with decades of experience, we work closely with you and your business, organising and providing media coverage, media training, crisis media planning, social media, stakeholder engagement, digital campaigns, political lobbying and more. If you’re working to become an industry leader, build and protect your brand, or shape policy in your sector, Good Talent Media will get you there. As one of the leading boutique PR agencies Melbourne, we can give you the hands-on attention and advice you need, ensuring strong delivery and the best possible results. If you think your business could benefit from a skilled team of PR specialists, we’d love to get to know you better. Call us today to book your first consultation with our team.

Virtual Media Training

The news cycle has been, and will continue to be for the foreseeable future, dominated by COVID-19. The media is desperate to speak with peak bodies, industry leaders, businesses, not-for-profits, and case studies about COVID’s social, political, and economic impact on all sectors of society. Let Good Talent Media pitch you into the current news cycle and talk about the important work you’re doing. Run by current and ex-journalists, Good Talent Media’s virtual media training course will help you hone your message. For live support call 1300 258 995 or email

Virtual Media Training

Story shaping, key messaging, impactful media delivery, crisis media training

Public Relations

on-call crisis
media support

Campaign Management

Website optimisation, landing pages, lead generation, SEO, Google compliance, campaigns

Online Reputation Management

Rebuilding your online presence through internet reputation management strategies.  

Leading PR Agency Australia

Our team is made up of current and ex-journalists, setting us apart from other PR agencies Melbourne. You can trust us when we say we know how to get your story in the media. With over 20 years’ experience in journalism – including ABC, SBS, 10, The Guardian, Vice, and even Crikey – It shouldn’t come as a surprise that we’re the best-connected PR and media agency Melbourne. Our media management specialists create compelling narratives for your business and audience and, through strong media connections and relationships, get those stories up on the right platform – be that on TV, radio, print, or digital.

Virtual Media Training

When you speak publicly, you represent your organisation and its brand. With vast newsroom and in-field experience, we train you and your team on how to present to the media, craft the right messages, shape the discussion, and present your organisation in the best possible light. Unlike other PR agencies Melbourne, we arm you with the tools you need to succeed in the long term and work side-by-side with you to make that happen.

Crisis Media Planning

In the age of social media and the 24/7 news cycle, organisations are under constant scrutiny. Any mistakes, flaws or missteps can quickly become a global incident if you’re in the spotlight. Over the last decade, the team at Good Talent have dedicated time to understanding social media channels, optimising and applying traditional, time-tested media management strategies to these channels with great success.

If you’re in the public eye, crisis media planning is a necessity; handling a crisis badly can severely, and sometimes irreparably, damage your brand. As well as providing crisis media planning services, Good Talent Media can train your team to anticipate, plan for and respond to a crisis. We work with government, corporations, not-for-profits and more, helping you understand your sector and react quickly and appropriately should a crisis arise.

Social Media

Social media is your direct connection to the public, meaning that having an active and engaging social media presence is more important than ever. Good Talent Media help you build your following, establish your brand, make meaningful calls-to-action, and position you as an industry leader and invaluable resource for both your audience and others in your industry.

Campaign Management

Whether it’s protecting your online reputation during or after a crisis, campaigning to impact policy debates, or driving new leads for your organisation, Good Talent Media’s highly experienced digital reputation managers and campaigners will strengthen your brand and help you achieve your goals. We can also optimise your website for Google Compliance.

Stakeholder Engagement

The more partners, ambassadors, and allies you draw around your organisation through joint projects and events, calls-to-action, and publicity, the better positioned you will be to become an industry leader, shape government policy, and improve your supporter and financial base. Good Talent’s Media and PR agency Australia team find connections, forge alliances, generate case-studies, win joint publicity, and build your reputation from the ground up into something you can be proud of.

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Virtual Crisis Media Training

COVID-19 has thrown unprecedented challenges at organisations, businesses, and media departments. Whether that’s direct COVID-19 challenges to your brand and reputation, internal change management, or facing media scrutiny, Good Talent Media can help you navigate the storm. Led by Melbourne’s leading crisis media consultant and former broadcast journalist, Tony Nicholls, Good Talent Media now offers an online version of crisis media training.

Choose Good Talent as Your PR Agency Melbourne

If you’re looking for a PR agency Melbourne that can work closely with your team, Good Talent Media is for you. As a leading PR agency Australia. We can provide you with personalised services that get you the results you’re looking for, whether that’s media training or complete handling of brand reputation, crises management and more. Talk to our team today to get started.

Tony Nicholls - Founder and Director of Good Talent Communications | Online Digital Reputation Management MelbourneFounder and Director of Good Talent Media, Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.

News Logos - ABC, SBS and Ten

Political Lobbying | Government Lobbying Melbourne

The squeaky wheel gets the grease; it’s one of the iron laws of politics. Our staff have worked on highly successful campaigns in the public health space; moving from the threat of cuts, to reversing cuts, to fulsome campaign funding promises.

The foundation of political lobbying is about delivering key messages to individual politicians, hosting events, publicity, building a public profile for your organisation, and targeted digital campaigning.

Good Talent Media is staffed by registered political lobbyists who have worked on successful campaigns in Canberra, state government, and local government levels.