Public Relations

Protect your brand. Build your profile.

Need Publicity Management For Your Organisation?

At Good Talent PR, we pride ourselves on being one of Melbourne’s leading publicity firm and consultants. We combine our expertise in PR and journalism to achieve maximum publicity for our clients. You can contact us for your crisis publicity help, or for ongoing publicity management.

Contact Good Talent Media Want to chat with a Public Relations Expert?

Online Reputation & Crisis Management

Good Talent Media specialises in online reputation management and emergency crisis management


With strong media lists our experienced PR team know how to ensure your brands, events and spokespeople get noticed

LinkedIn Management

Good Talent Media understands how to use earned media,  PR campaigns and digital outreach to draw attention and help you achieve your goals



Good Talent PR knows how to run successful campaigns to elicit change. From creating a strategy, to drawing in stakeholders, to digital campaigning, to delivering key messages and getting coverage, Good Talent PR position your organisation to succeed. We combine three key elements that come together to make an impactful PR campaign.

Internal Communications

Many organisations overlook internal communications when developing a communications strategy. However internal communications are just as vital as external communications for keeping all employees on message, on the same page and pulling in the same direction.

Interested in learning more about Good Talent Media?

Call us today on 1300 258 995 OR use our Contact Form.

Full-service agency: publicity, stakeholder engagement, political lobbying, content creation, crisis and online reputation management, public relations

Good Talent Media is a leading Melbourne-based public relations agency providing customised PR services across the corporate, not-for-profit and government sectors. We tailor communications and marketing strategies to build brands, protect online reputation management and deliver key messages to your target audience. Our highly skilled, public relations professionals understand the role of social and digital marketing media, have strong media contacts and knowledge of the media landscape, and with a devoted crisis management team, cover all bases.

We are an expert and experienced public relations management service in Melbourne, including a media crisis management team. If you require fast PR solutions, or ongoing public relations support, we have the right mix of skills and experience to build your brand and reputation. If you are looking for a dedicated PR team in Melbourne to respond to your needs you will like dealing with us.

public relations agency melbourne

We will provide a successful plan to manage your media crisis managementpublicity campaign targets or general PR campaign goals. You will feel like our only client if you engage Good Talent.

Meet our team of PR professionals, click here

What is Public Relations

publicist melbourne

Public Relations, or PR, is really the art of persuasion and involves three key things; building your organisations profile or brand, delivering key messages to target groups, and protecting your organisation’s reputation.

Some public relations management or PR is proactive and planned in advance, like getting earned media or using social media to build your brand and get key messages across to the public, key stakeholders, or government.

If you’re seeking to influence change, be considered for government funding, or building your reputation as an industry expert, Good Talent Media will create a detailed Press release writing course, provide Public speaking training Melbourne, manage Public Relations, Publicity and more, so you can start breaking your big goals into a series of achievable steps.



Need a PR or Crisis Management expert for advice?

Call us today on 1300 258 995 OR use our Contact Form.

Why you need a Crisis Communication Plan?

What is the value of your organisation’s brand? How long would it take you to rebuild your brand after a poorly handled public media event or scandal? These are questions every organisation needs to ask itself.

If you don’t have a crisis communication plan, you should. A crisis communications strategy is a key piece of brand insurance. Award-winning companies like Ardent Leisure and Dreamworld are clarifying studies of PR disaster zones, where considered PR opinion was spurned in favour of legal advice.

Legal advice during a crisis management in public relations is important but you need to consider how the public and your core demographic are perceiving the crisis and your response to it.


public relation agency melbourne

Media and brand crisis management in public relations are more likely to pass quickly when victims, families and friends are cared for, leaders take responsibility and key partners are engaged to ensure the same problems never happen again.

If you’re in or about to experience a media crisis, we can prepare you for it and manage your relationships with the media throughout it.

What’s the process?

public relations in melbourne

Good Talent PR is a well-respected specialist in the provision of publicity services for not-for-profits, Government agencies and peak industry groups.

The steps are simple;

  1. We work with clients to develop stories, public relation and media releases,
  2. We decide the best media to target at local, state or national level,
  3. We pitch your stories to journalists, editors, and producers.

We get most clients their first interview within a month. Once we secure an interview we’ll help you prepare to ensure you get the right messages across.

PR & Publicity Services

  • Develop story & key messages
  • Write press releases
  • Target best fit media
  • Handle media inquiries
  • Conduct and coordinate interviews
  • Interview preparation
  • How to deal with adverse media
  • Internal and external corporate communications
  • Pitch to reporters, editors & producers
  •  testimonial-logo

    Launch Housing engaged Good Talent Media to promote our social enterprise, HomeGround Real Estate, to property owners that we had not been able to reach by the methods we had so far employed. They understood our project very quickly and brought a depth of knowledge that we do not hold as a not-for-profit service delivery agency. They secured excellent and highly relevant media coverage, including Channel 7 TV and ABC Radio’s PM program as well as online stories and coverage in The Age.

    Good Talent Media also worked with us to develop and present a breakfast briefing on HomeGround Real Estate to an invited audience of professionals able to help grow our business. The event was held at the NAB function centre in Collins Street and was very successful. In particular, it was informative, well-paced and well targeted to the interests of the audience. We have had considerable follow-up interest from this event.

    I have found Good Talent Media very easy to work with and that they always bring a lot of extra value.

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    I would highly recommend Tony Nicholls and Good Talent Media for their outstanding public relations services. They helped the ICV get unprecedented positive press our recent Victorian Open Mosque Event. We were very worried about getting the usual negative press, but instead with Tony’s guidance and contacts we received great coverage from the ABC, SBS and 3AW. Good Talent Media worked closely with a variety of stakeholders to create an achievable media plan, while also preparing us for potential crisis situations.

    They treat you like you’re their only client. You can really rely on them to deliver. It was a hands down great experience.

    Nail Aykan, CEO - Islamic Council of Victoria

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    Good Talent Media provided excellent public relations advice and support to Wintringham when we launched our supported accommodation service in Dandenong for older people and their adult children with disabilities. They developed a high-level communications strategy and achieved great media coverage for us on ABC TV news, The Age and local newspapers.
    As part of ongoing communications support they redesigned our staff newsletter and worked with our local services to achieve media coverage for events and activities. All of this helped improve our brand, both externally and internally. The positive coverage in local papers attracted new supporters and donors to our organisation. I would highly recommend Good Talent Media for any organisation that wants to promote their brand and gain positive media coverage and community support.

  •  testimonial-logo

    I run a legal practice and fully recommend Tony and Catherine at Good Talent Media for their friendly and relational approach to what can be a daunting experience. Their initial workshop with staff uncovered a range of potential story prospects generated from their inclusive style which encouraged staff participation and feedback.

    They were then quick off the mark to generate a number of leads from their contacts that gave us the opportunity to heighten our media exposure through interviews and articles in the areas we specifically wanted to target. Their fees are very reasonable considering the greater costs of advertising campaigns that may or may not attract the clients we want, and letting us get on with the work to be done so we don’t lose out on the time and money spent on trying to cold call and randomly knock on doors ourselves.

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    Tony Nicholls has proved to be an outstanding media advisor, media trainer and publicist. He was very successful in recently conducting a recruitment process to find a new media officer. He’s also provided some exceptional media and presentation training to our executive team which has transformed our ability to engage with Melbourne’s media. He has clearly spent the time to understood our organisation and our membership services. I have no hesitation in recommending Tony to you.

    John Berger, Secretary - Transport Workers Vic Tasmania

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    Having worked with several PR firms in the past we were selective in whom we were going to choose to assist us launch our organisation. We wanted a company who can manage political angles as well as consumer interest stories.

    We were not disappointed in choosing Good Talent. Working with them was seamless. They understood our goals, identified the best angles and were swift to execute with great success. Their networks matched by their determination to support their clients makes them our choice each and every time.

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    Tony provided our Executive Team with a fantastic half day media training workshop that was tailored to our needs and provided a balance between strategy, theory and practicing real scenarios in front of a camera. He then worked with us to shape and pitch a number of our program outcomes and achieved coverage across half a dozen papers. Tony is great to work with and I highly recommend him.

Looking for an experienced PR professional?

Call us today on 1300 258 995 OR use our Contact Form.

Complimentary on-call crisis media support

Give us a call for obligation free advice on any crisis media situations you or your organisation may be experiencing. Good Talent Media specialises in crisis media management. We’re a small team of publicity professionals who work to protect your brand and clearly communicate your message to your target audiences, internal and external stakeholders.

The steps are simple:

  • We are on-call to assist you in times of crises
  • We prepare your messages and spokespeople
  • We deal with journalists, news editors, producers and handle media on your behalf


A complimentary call may set you up to deal with the media yourself. Or may decide to have your online reputation management situation managed for you.

All calls are dealt with in the strictest of confidence and backed with non-disclosure agreements.

Connect with a Publicity professional quickly.

Call us today on 1300 258 995 OR use our Contact Form.

Our PR Publicity Team

Our publicity team is lead by Tony Nicholls. They know what it takes to get your stories published in Melbourne’s leading print, online and broadcast media. We can help you get noticed, fast.

Our professional and friendly publicity services are targeted and developed in collaboration with you to ensure maximum, effective publicist coverage received. We are here to achieve your goals for you.

Cutting through to build brand

We know the value of genuine and interesting news stories and we know how to engage with key Melbourne journalists to promote your stories. You will benefit from using our experience and contacts to get your stories out there.

Publicity is essential for promoting your organisation and brand. With increased publicity in some of Melbourne’s major news outlets, you will increase your influence and authority in the community.

How we work to get you results

Our dedicated and experienced Melbourne publicity support team has a proven track record in raising the profile of a host of NGO’s, Peak Bodies, government agencies and small businesses.

We will work with you and your team to find your strengths and uncover great story angles that we will pitch to news editors and journalists in Melbourne and nationally.

As a journalist with over a decade experience, working across commercial radio and television networks and for the ABC and SBS, GTM founder Tony Nicholls knows what journalists look for in a good story.

Mapping your PR publicity plan

We will help you develop your short or longer-term publicity plan by:
  • Conduct a media strategy workshop with your team – a fun and essential way to know your product and promote it
  • Develop a tailored publicity plan targeting key audiences and Melbourne media outlets
  • Pitch your stories to key Melbourne journalists and news editors to ensure maximum coverage
  • Strengthen your brand
  • Increase your reach and authority in the broader community
  • Get your message through various means (press release, storytelling, etc) to key stakeholders and partners


A well-researched and succinct public relations plan can provide the perfect platform from which to launch a new product or service.


Establishing goals, understanding what your message is, the public opinion about you, what the audience wants to hear, and the best channels which to promote the message is vital to your business success.

Good Talent Media’s PR planning follows seven key deliverables:


  • Review of any existing PR initiatives or ideas and creation of publicity plan
  • A thorough environmental scan of the industry in which you operate, including competitor analysis
  • Establishment of a practical media outlet list including contact details
  • Production of a news release calendar from which to plan a full 12-months media activities
  • Identification of thought leadership opportunities (e.g. speaking engagements and commentary) on your industry
  • Blog and social media strategy
  • Case studies and white paper opportunities

While our seven-point publiciity plan covers everything required for a successful campaign to boost your profile and promote the business, PR requires flexibility and a recognition that things can and will change over time.

This includes taking advantage of any broader news cycles or stories on your given topic that may arise from time from which you can insert your story.

With this in mind our PR plans are designed as ‘living’ documents that can easily be adapted to suit any change in circumstance or timing.

If you would like to work with an experienced publicity firm in Melbourne, that gets results, contact us for a chat.

Interested in learning more about our Publicity Services?

Call us today on 1300 258 995 OR use our Contact Form.

LinkedIn Management

LinkedIn is the preeminent social media platform for industry leaders. It establishes your credentials, your insights, and your practical ideas for the sector. It’s essential that your LinkedIn profile and content reflect that expertise and vision.

Good Talent Media helps sharpen up your LinkedIn profile, biography, and your posting content with industry leadership pieces and hero content that help position you as an invaluable voice in your sector.

Want to chat with a Media Outreach expert?

Call us today on 1300 258 995 OR use our Contact Form.

Social Media PR support

Having a social media presence today is essential to building a brand profile. We help you create a social media strategy that positions you as an industry leader and invaluable resource.

Build your followers and social media presence with authoritative and informative content that makes you an indispensable asset to your sector by following our social media content plans.

We provide 3 one hour telephone coaching sessions, and an Email Support Program. Another feature of our social media support is how to avoid or manage a social media crisis.

Social Media facelift

Your social media accounts are the first port of call for most clients and stakeholders. Project a professional appearance by giving your social media accounts a facelift.

Good Talent PR offers design and branding services to give your social media accounts a new look and feel. We also offer advice on copy and make sure you have appropriate calls to action on Facebook, LinkedIn, and Instagram.

Brand Building and Lead Generation

Think about social media as the interface between your organisation and the public. It’s a space where people can gather information about your organisation, product, service or industry without committing to action.

Good Talent PR knows how to encourage social media visitors, get them to your website, get them to take action, and to convert them to leads.

Develop a social media strategy

We conduct a fact-finding workshop then develop a detailed communications strategy.

Social Media Branding

We set up or adjust your social media platforms, ensuring brand uniformity across the board.


We deliver well-written collateral for posting and source appropriate photos, graphics, infographics and videos.

Social media management

We manage your social media presence across multiple platforms.


  • Set up or refresh account, profile, biographies, look and style
  • Content creation: 20 posts per month
  • Feature posts: thought leadership and blogs
  • Monitor client interaction and comments
  • Targeted software to grow your audience


  • Set up or refresh account, profile, biographies, look and style
  • Content creation: 40 posts per month
  • Feature posts: thought leadership and blogs
  • Monitor client interaction and comments
  • Targeted software to grow your audience


  • Set up or refresh account, profile, biographies, look and style
  • Content creation: 12 posts per month
  • Feature posts: thought leadership and blogs
  • Monitor client interaction and comments


  • Set up or refresh account, profile, biographies, look and style
  • Content creation: 20 posts per month
  • Monitor client interaction and comments
PR and Social Media Strategy

Social Media is a dynamic space and vital connection to audience. We start with a clear roadmap suited to your organisation and industry, then develop a tailored Social Media Plan you can easily implement.

Your PR and Social Media roadmap should have clear timelines, events, and measurable goals both online and offline to increase your exposure and strengthen your brand.

By getting the human touch points right, your PR and Social Media strategy will start connecting with your target audience; whether that be in Melbourne, Victoria or Australia.

The steps in the plan are as follows:


We get the key players into a room to collect your dreams, plans, stories and ideas. The workshops are fun, interactive, educational, and inspirational. In these strategy workshops we discover the unique elements of your business. It’s like panning for gold. Clients often don’t know that they’re sitting on amazing stories or social media opportunities.

This facilitated workshop allows participants to identify risks, agree on key messages, clarify target markets and develop a media strategy.

Example Content (subject to customisation)

  • Establish your vision, mission and specific media objectives
  • Identify your audiences
  • Develop media messages
  • Identify key influencers who could support your stories/messages
  • Identify key ambassadors who could support your stories/messages
  • Identify media risks and develop counter narratives
  • Identify case studies that support your messaging
  • Decide which media to target
  • Consider possible events
  • Consider using philanthropy as a tool to attract positive media
  • Consider how all of the above could be used to enhance your social media profile
  • Consider how all of the above could be featured in video content


After the workshop, we research your industry and identify opportunities in Melbourne, Victoria, nationally or internationally. We develop a Social Media Strategy which includes a 12-month schedule of key dates, an events timeline, targeted social channels, digital advertising options and social media style protocols.


News Cycle

A good PR and Social Media plan is written with your city’s news cycle in mind. We create events and stories that position you to connect with topical media stories to elevate exposure for your organisation and spokespeople.

Your audience

We create your brand’s social persona, marketplace value proposition, multiple and or singular target markets.

Social Media Style Protocols

We establish your organisation’s online look, feel, and persona, and give your team a clear set of rules: How often to post, what to post, how to deal with online trolls. You will get clear community management guidelines, along with clear font, voice, style, authority, sales and call to action guidelines.

12-month PR and Social Media Strategy Action Document

Within four weeks of the workshop, we present you with a detailed PR and Social Media plan you can either implement yourself, or that we can implement on your behalf.

Organisational Interview Kit

You will receive an interview kit which contains key media messages, sound bites, industry and organisational stats, trends and data, and case studies to support those messages.

SWOT Analysis

What are the strengths, weaknesses, opportunities, and threats for your organisation within the context of your sector?

Want to chat with a Media Outreach or Social Media expert?

Call us today on 1300 258 995 OR use our Contact Form.

Melbourne Public Relations (PR) Campaigns

We are a PR campaign agency that has accomplished many successful PR campaign management projects in the past. We combine three key elements that come together to make an impactful PR campaign. At Good Talent PR our professional and dedicated senior consultants bring those elements together to deliver a successful campaign that meets your needs and delivers results.

Get your Public Relations Campaign questions answered quickly.

Call us today on 1300 258 995 OR use our Contact Form.

The elements of a successful public relations campaign

  • Identify and be clear on your main goal or objective
  • Identify your target audience/s
  • Develop clear messaging to achieve your objective including a call to action

Goals and Objectives

There are many ways of approaching a public relations campaign. The design of your plan will depend on your main objective.

Do you want to:

  • Raise awareness of an issue
  • Increase brand identity
  • Increase your sales or donor base
  • Influence government policy on a social or economic issue

Target Audience

Once we have the main objective clarified we will identify the target audience and key influencers and decision makers we need to reach out to.


Finding your target audience is essential to achieving your objective. You need these people to understand your PR efforts and get on board with your stories and brand identity.

We will identify the media outlets best suited to reach the people you need to talk to.


Every Public Relations campaign needs a strong and clear high-level key message to lead the campaign and provoke the change you want to see or motivate people to get behind your call to action.

Our expertise in developing successful PR campaigns will assist you to clarify and deliver the messages needed to reach your target audience and meet your campaign objectives.

We will make sure your campaign messaging (e.g. press release) reaches the people you need to influence and educate. Our combined expertise in journalism and PR sets us apart in the industry. We know how to work with you to create the messages and how to pitch to our media relations – journalists and news editors in targeted publications.

Contact us today for more information on creating an outstanding PR campaign that gets results.

Need a PR or Crisis Management expert for advice?.

Call us today on 1300 258 995 OR use our Contact Form.

Need advice from an expert about your Internal Communications?

Call us today on 1300 258 995 OR use our Contact Form.

Internal Communications

Internal Communications Agency / Internal Communication Training

As the leading internal communication agency, Good Talent PR specialises in developing effective internal communications strategy, running workshops and training for your organisation.

Internal PR and External PR

Many organisations overlook internal communications when developing a communications strategy. However internal communications are just as vital as external communications. Having a well designed internal pr communications strategy that aligns with your organisations’ strategic plan will ensure a healthy organisational culture that engages staff and improves productivity.

What is Internal Communications

Your workforce can be your greatest asset and advocates or your loudest critics. How often do you hear of an organisation that is not valued by its workforce. “It’s not a great place to work; they don’t really tell us what’s going on or ask us how we think it is going. We don’t feel valued.”

Alternatively, in an organisation with a good culture and health internal communications you are more likely to hear staff comments like; “It’s a great place to work, we have a staff newsletter that we contribute to and regular updates from our CEO and executive team that allow us to give feedback.”

Internal communications plan should be developed with your HR team and aligned with your organisational strategic plan. Having a strong internal communications strategy in place is vital to achieving your goals and objectives. It includes activities such as:

  • Regular internal newsletter that allows for staff contribution and feedback – tailored to the culture of your organisation
  • Regular CEO and executive/director updates (high-level summary of important issues or advocacy campaigns for example)
  • Intranet or electronic staff noticeboard
  • Staff surveys
What are the benefits of having an internal communications strategy?
  • Build staff satisfaction
  • Contribute to healthy organisational culture
  • Engage staff and increase productivity and workplace pride
  • Align staff practices more closely with your vision and mission
How can Good Talent help you?

Our PR team will meet with you and discuss your current internal communications and develop a proposal to work with your executive team and staff reps to get a strategy in place.

Elements of developing your internal communications strategy include:
  • GTPR review your strategic plan and current internal communications status
  • GTPR conducts a half-day workshop with leadership team and front-line staff representative (this would ideally be a small group of 4-6 people)
  • From this workshop, GTPR develops a draft internal communications strategy that aligns with your strategic plan
  • GTPR provides final strategy and assists in implementation phase if required
Contact us today to get started on developing an effective internal communications plan/strategy that will help you achieve your organisations objectives and goals and build a great organisational culture.

Interested in learning more about our Internal Communications Serv

Interested in learning more about our Internal Communications Services?

Call us today on 1300 258 995 OR use our Contact Form.