Public Relations

Need Publicity Management For Your Organisation?

At Good Talent PR, we pride ourselves on being one of Melbourne’s leading publicity firm and consultants. We combine our expertise in PR and journalism to achieve maximum publicity for our clients. Contact us today for publicity crisis help, or for ongoing publicity management for your public relations.

Online Reputation & Crisis Management

Good Talent Media specialises in online reputation management and emergency crisis management



With strong media lists our experienced PR team know how to ensure your brands, events and spokespeople get noticed

LinkedIn Management

Good Talent Media understands how to use earned media, PR campaigns and digital outreach to draw attention and help you achieve your goals



Good Talent PR knows how to run successful campaigns to elicit change. From creating a strategy, to drawing in stakeholders, to digital campaigning, to delivering key messages and getting coverage, Good Talent PR position your organisation to succeed. We combine three key elements that come together to make an impactful PR campaign.

Internal Communications

Many organisations overlook internal communications when developing a communications strategy. However internal communications are just as vital as external communications for keeping all employees on message, on the same page and pulling in the same direction.

Full-Service Public Relations Agency

Publicity, Stakeholder Engagement, Political Lobbying, Content Creation, Crisis and Online Reputation Management, Public Relations

Good Talent Media is a leading public relations agency in Melbourne, providing customised PR services across the corporate, not-for-profit and government sectors. We tailor communications and marketing strategies to build brands, protect online reputation management and deliver key messages to your target audience. Our highly skilled, public relations professionals understand the role of social and digital marketing media, have strong media contacts and knowledge of the media landscape, and with a devoted crisis management team, cover all bases.

We are an expert and experienced public relations management service in Melbourne, including a media crisis management team. If you require fast PR solutions, or ongoing public relations support, we have the right mix of skills and experience to build your brand and reputation. If you are looking for a dedicated PR team in Melbourne to respond to your needs you will like dealing with us.

We will provide a successful plan to manage your media crisis management, publicity campaign targets or general PR campaign goals. You will feel like our only client if you engage Good Talent.

Meet our team of PR professionals, click here

What is Public Relations

publicist melbourne

To define public Relations, also known as PR, it is the art of persuasion and involves three key things; building your organisations profile or brand, delivering key messages to target groups, and protecting your organisation’s reputation.

Some public relations management or PR is proactive and planned in advance, like getting earned media or using social media to build your brand and get key messages across to the public, key stakeholders, or government.

If you’re seeking to influence change, be considered for government funding, or building your reputation as an industry expert, Good Talent Media will create a detailed Press release writing course, provide Public speaking training Melbourne, manage PR Public Relations, Publicity and more, so you can start breaking your big goals into a series of achievable steps.

Why You Need a Crisis Communication Plan

What is the value of your organisation’s brand? How long would it take you to rebuild your brand after a poorly handled public media event or scandal? These are questions every organisation needs to ask itself.

If you don’t have a crisis communication plan, you should. A crisis communications strategy is a key piece of brand insurance. Award-winning companies like Ardent Leisure and Dreamworld are clarifying studies of PR disaster zones, where considered PR opinion was spurned in favour of legal advice.

Legal advice during a crisis management in public relations is important but you need to consider how the public and your core demographic are perceiving the crisis and your response to it.

Media and brand crisis management in public relations are more likely to pass quickly when victims, families and friends are cared for, leaders take responsibility and key partners are engaged to ensure the same problems never happen again.

If you’re in or about to experience a media crisis, we can prepare you for it and manage your relationships with the media throughout it.

PR agency melbourne

What’s the Process?

PR agency melbourne

Good Talent PR is a well-respected specialist in the provision of publicity services for not-for-profits, Government agency and peak industry groups.

The steps are simple;

We work with clients to develop stories, public relation and media releases,
We decide the best media to target at local, state or national level,
We pitch your stories to journalists, editors, and producers.

We get most clients their first interview within a month. Once we secure an interview we’ll help you prepare to ensure you get the right messages across.

PR & Publicity Services

Develop story & key messages
Write press releases
Target best fit media
Handle media inquiries
Conduct and coordinate interviews
Interview preparation
How to deal with adverse media
Internal and external corporate communications
Pitch to reporters, editors & producers
country education foundation

The team at GTM have taken the time to understand who we are and what we do, and I have no doubt they are just as invested in our work as we are. Th eir dedication and commitment has provided CEF with significant growth in our media presence in exactly the right wa y ; pitching and fi n ding the right stories and the right people to connect us with . T heir guidance and expertise ha s also enabled us to step into the world of advocacy, be coming a voice to be heard on matter s important to the education of our rural and regional youth. This increased visibility is – and will be – invaluable to the next exciting steps we take as an organization.

Nicole Wright
Impact & Communications

Country Education Foundation of Australia (CEF)


We engaged GTM to educate the Australian public about the many health and environmental benefits of mussels.

Through the media coverage we’ ve achieved, we have been able to talk to the public about the great health, environmental, and cost benefits of mussels and to put them in the mind of the consumer.

The GTM team has been both highly professional and helpful to work with, providing sound advice when it comes to media and executing campaigns from start to finish.”

Andrew Puglisi, Executive Director, Eyre Peninsula Seafoods


Upon entering the Australian market, VitrineMedia sought to increase its brand profile and product awareness through PR among a number of other tactics.

After signing up with Good Talent Media, VitrineMedia’s brand has been shared in a number of publications that are perfect for our target market. This has, in turn, led to more opportunities and trust in our premium product.

The publicity earned by GTM has helped the Australian public learn about the many benefits our signage has to offer businesses and made the decision-making process easier for new clients.

Mike Toweel, CEO of Vitrine Media


Tony and the team at Good Talent Media were first-class operators right from the beginning. The expert insight, clear communication, guidance and genuine support of our business was fantastic. We are very happy with our final product and look forward to working with Good Talent again in the future.

Hunter Johnson, Co-Founder of The Man Cave


I undertook public speaking and media training with Tony earlier this year. He has a very approachable and adaptable style. I walked away with new confidence and practical skills that have easily translated into more professional public speaking and media appearances since. I would highly recommend Tony and Good Media, and in fact, found the training so valuable that we are bringing Good Media to East Arnhem for October Business Month to support our local businesses with digital marketing training.

Jordy Bowman, Chief Executive Of Developing East Arnhem Limitedficer of


Good Talent’s media and presentation training was just the tonic I needed to boost my confidence, and to prep for the successful launch of our organisation’s first ever digital strategy. Good Talent’s team of expert consultants were adept at making me feel comfortable, while also effectively pushing me out of my comfort zone to help fulfil my true potential as a media performer and presenter.

I’d recommend Good Talent for any organization that wants to give its leaders the tools to handle the trickiest media situations or to be star performers in front of an audience.

Mike Lagastes, Manager of Victorian Electoral Commission

Reventon logo

Good Talent Media is a highly professional and experienced team who has taken the time to understand the core values and objectives of our business toward developing Reventon’s public profile.

When Reventon took part in Vinnie’s CEO sleepout which resulted in raising over $80K for vulnerable Australians, Good Talent Media was a terrific help in sharing our story with the community and generating awareness for such an important cause.

Chris Christofi, CEO of Reventon


Not-for-profit organization Vision Australia is Australia’s largest provider of services for people who are blind or have low vision.

The organisation engaged Good Talent Media to assist with crisis and issues management, situation response and proactive media outreach.

The team of qualified media experts have been invaluable in assisting Vision Australia during these unprecedented times. The media coverage earned by Good Talent Media has helped the community learn about our achievements, missions and goals while ensuring all external communications align with our core values and beliefs,’ said Vision Australia CEO Ron Hooton.

We recommend the agency strongly for any company hoping to build an effective media strategy。

Ron Hooton, CEO of Vision Australia


I was really pleased by the level of personal investment in the team at Good Talent Media made into the campaign. It was extremely refreshing. To put it simply, we would not have been able to achieve the results we did and have the coverage we received without the help and hard work put in by Tony and his team. We had a very tight budget to work within and they were able to deliver us results that would have cost us a lot more and a lot more leg work.

Scott Samson – Wellways


I was really pleased by the level of personal investment in the team at Good Talent Media made into the campaign. It was extremely refreshing. To put it simply, we would not have been able to achieve the results we did and have the coverage we received without the help and hard work put in by Tony and his team. We had a very tight budget to work within and they were able to deliver us results that would have cost us a lot more and a lot more leg work.

Scott Samson – Wellways


We couldn’t be happier with the outstanding services provided by Good Talent Media over the past six months. I recommend their PR campaign execution for any Australian company looking to build trust and credibility through positive media coverage.

Christopher Ouizeman, CEO of Drake International


This was a very helpful session with practical exercises to lock in the learning. Also very enjoyable. Thank you.

Fran Ludgate – Vasey RSL Care

st kilda

Great day training and learning how to be good talent

Jessica Macpherson – St Kilda Mums


Our media training session with Good Talent Media was very professional with the ‘ live’ media scenarios specifically tailored for each of our spokespeople. This resulted in our selected staff members receiving individual attention, noticeably growing their skills and confidence in dealing with the media. Thank you!

Bianca Lapins – Sane Australia


Very Professional and Experienced. Tony was particularly helpful for me, to understand the needs of Corporate Media Training. It’s much more than just confidence in front of a camera! I recommend Good Talent.

Simon Grout – Rank First


Well researched, prepped and professional – our team really benefited from Tony and his team’s insight – would recommend it to others who need to be prepped for promotional or issue management media work.

Heather Gilmore – Pearson Australia


Good Talent’s media training was useful and professionally delivered.

Stephanie Yap – Kangan Institute


Tony lives and breathes media and his extensive work history in the field gives him the perfect recipe to create miracles. He has mentored me in trying times and I’ ve personally watched negative media coverage turn positive with his guidance. He gives sound advice, filled with wisdom. Cannot praise him enough.”

Bahriye Apak – Islamic Council of Victoria


Tony did a fantastic job with several members of our executive team. He spoke their language, understood each individual’s personal style, and provided the tips and tricks they each need to maximize their public speaking skills. I highly recommend Good Talent to anyone aspiring to speak more confidently and memorably!

Stephanie Trethewey – Findex Com


So much to learn in terms of managing media! Discovered a great interview doesn’t happen by chance and learned how to stay in control.

Sue Peden – Carers Australia VIC


Tony and the team at Good Talent Media have been fantastic to work with in assisting us to develop our crisis community strategy.Their approach is unique and from our experience has allowed us to think in ways we have previously not.

Bethany Community Support


Tony was fabulous. I learned so much. It was very practical and tailored to my needs. Should have done this training 10 years ago. I’ll be recommending it to colleagues and friends.

Ross Coverdale, CEO – Araluen


I really liked it, it gave me a bit more extra confidence talking in front of a camera. Learning how to structure information to make it informative but short and sharp.
Jeremy Allison

I found it very useful. Really good being able to practice that stuff too considering it’s not something you typically do until you’re actually required to do it.
Nick Cheadle

I think there’s always room for improvement and the guys certainly provided us with (as Jay would say) “tools in the toolbox”. Just learning how to create content and portray that either through a post or video was incredibly helpful. Not to mention, making the day interactive as opposed to a brain overload, made it fun and easy to remember ‪:) #canwedoitagain
Caroline Hutchinson

Media Training Attendees – Glanbia Performance Nutrition


Incredible training session….so glad I invested the time
The speaker was very engaging
An excellent interactive presentation
Thought provoking, high-quality…..great investment of my time
An amazing insight into how the media operates
An insightful presentation, I will be feeding back the findings to our Marketing and Media team
Tony was very dynamic and relevant
A very informative training session

Media Training Attendees, The CEO Institute


We have been working with Tony Nicholls from Good Talent this year to deliver media training for The City of Melbourne. From our perspective he has been great. He’s prepared and professional and can adapt his style to the trainee very quickly. Having worked with a number of trainers over many years, I would easily recommend him. I really like his style and approach.

Julie Browning Waldren, Manager, Reputation – City of Melbourne


Loved it, will say the same about how positive they were and uplifting!!! Definitely saw an improvement in a short period of time!
Kwame Jack-Duah

LOVED IT! They made it super fun and learnt a lot in the short time they were with us. Feeling a lot more confident in writing scripts and filming videos.
Julia Woodford

Learned more in a day then I ever have. Tony and Travis were absolutely fantastic.
Sam Mohammad

Really good, taught me a lot about having confidence in front of the camera and speaking with more emphasis.
Kurt Dell

Media Training Attendees – Glanbia Performance Nutrition


We engaged Tony Nicholls from Good Talent Media to facilitate media training within our team. The training was a valuable experience encompassing practical exercises and interview situations alongside valuable insights into managing social media and crisis communication. The skills and knowledge Tony imparted place us in good stead for future media dealings.
We recommend Tony’s professional services and training.

Garren Cox, General Manager – Melbourne Star Observation Wheel


Tony Nicholls is a great journalist with great people skills. He has a lot of knowledge to share and gets measurable media training results from his practical hands-on coaching methods.

Paul Kennedy – ABC News


Tony Nicholls recently provided an excellent whole day session for twelve experienced Principals. The feedback from all was very positive, and a number have since reported the value of the media training when they have subsequently dealt with the media. The session, which involved filming everyone on a number of occasions, left us feeling empowered. It provided clear, simple templates and plans for use in a variety of situations. It demystified the media and enhanced our confidence, giving us strategies to take ‘control’ of interviews. Tony approached the media training professionally, was well organized and ensured that the day was enjoyable. I would highly recommend his services to other Melbourne organizations.

Judy Crowe, President – Victorian Association of State Secondary School Principals


Tony developed an insightful, professional, engaging and fully tailored training session for our senior management team, which was very well received. Not only did Tony hone our teams’ skills when talking to the media, he also challenged our current crisis communications practices and social media in particular. His contribution has placed us in a great position to better deal with the media moving forward. The entire Buller Ski Lifts management team will not hesitate in recommending Tony for any media training and crisis communication workshops.

Laurie Blampied, General Manager – Buller Ski Lifts


Tony Nicholls is an accomplished journalist, reporter and media trainer. I had the pleasure of working in collaboration with Tony as a communications consultant to various not for profit organisations while he was a senior reporter at the ABC. Tony followed up on important stories in relation to homelessness and community campaigns that I pitched to him during his time at the ABC. When Tony moved into his media training consultancy and the large community organisation I work for needed media training for the CEO and senior staff I immediately contacted Tony. I knew from my experience of his great skills as a journalist that he could provide excellent insight and training to our CEO and management team. The training was extremely well received and on a practical level resulted in a much improved media presence by our senior leadership team. I would recommend Tony unreservedly for any organisation looking to improve their media engagement and reach.

Catherine Beadnell, Communications Manager – Launch Housing


Good Talent delivered an intensely practical and customized experience. Our staff gained valuable skills from a well organised program packed with great content that was brought home with plenty of opportunities to put it into practice. Thanks also to Tony for making us work hard, take control of our messages and give us the confidence to communicate with authority.

Peter Giles, Marketing and Communications Manager – On the Line


Murray PHN used Good Talent Media for two days of very effective media training workshops with senior executives.

The workshops run by Tony Nicholls were practical, engaging, and focused on our specific needs. His straightforward techniques provided our executives with an increasingly strategic approach to messaging when dealing with media. Our executives are now also more confident and prepared when briefing our communications team.

We will use Good Talent Media again for future media and presentation training.

Aileen Berry, Communications Lead – Murray PHN


I think when I got here I was a little bit nervous. I was a bit intimidated I wasn’t sure what I was in for. But after I was provided the structure I could see through the day how much more confident I was getting.

I feel like I’m leaving today now with an enormous amount of confidence around how to set up for a presentation, deliver a presentation, and really, I’m really looking forward to my next opportunity to do just that. So I want to thank you, Tony, it’s been terrific.

Dominic Drenen, CEO – Click Energy


SecondBite were very pleased to send its National and State Operations Managers to Media Training with Tony Nichols at Good Talent Media. Feedback received from the team was very positive, with Tony helping them to focus on how best to get our message out, even when faced with difficult questions and situations. We are now sending a second group of employees to Tony for Media Training.

Suzzanna Flanagan, Human Resources Manager -Second Bite


Thank you again for working with me yesterday. I went into our training session feeling overwhelmed. Now, I feel much more confident about my abilities and how I can better help prepare others for media interviews. It is not an exaggeration to say that this session was the missing piece in my development as a professional in my field and, perhaps, our organization as a thought leader in our space. I cannot thank you enough for that.

Devon LaSalle, Communications Officer – Tenants Victoria


Tony’s media training with our Senior Management Team was practical and engaging, with real-life scenarios re-created in a studio atmosphere. His media and communications expertise was invaluable, and have contributed to our team feeling prepared and confident for dealing with any kind of media.

Nicole Lovelock, National Media and Communications Manager – Bush Heritage Australia


Tony Nicholls and Good Talent Media provided a well-structured and measurable half-day media training workshop for our association. Tony was able to quickly upskill our members and provide them with practical and effective methods to understand the media landscape in our sector. He is a professional and engaging coach bringing the best out of our participants who left the session feeling more confident in their ability to manage the media environment, deliver a message and achieve their goals in the media. Thanks Tony for your insight.

Anne-Maree Kliman, President – Victorian Principals Association


We thoroughly enjoyed the Good Talent crisis communications training and found it very beneficial for our staff. The session was very comprehensive and hands-on which made for a great learning environment, and Tony’s vast experience and knowledge was incredibly insightful. The training helped better equip staff for dealing with crisis situations with a clear strategy and skills for managing media in times of high pressure. I would very much recommend Tony’s training courses.

Gillian Dobson, Marketing & Communications Manager – Mt Buller Resort Management


Tony’s in-depth knowledge and experience in the media industry reverberated with the Mount Hotham Management team and exposed us to new skills to prepare us for external media confrontation. He took us through a step-by-step process to develop and refine key points and messages in both positive news stories and crisis situations.

The group walked away feeling more confident and have a much stronger understanding of how to prepare for media on camera and in the social media environment.

I would recommend Tony’s media training workshops for dealing with all aspects of media.

Larissa Kuzeff, Media and Communications Officer – Mount Hotham Alpine Resort Management Board


Tony Nicholls has proved to be an outstanding media advisor, media trainer and publicist. He was very successful in recently conducting a recruitment process to find a new media officer. He’s also provided some exceptional media and presentation training to our executive team which has transformed our ability to engage with Melbourne’s media. He has clearly spent the time to understand our organization and our membership services. I have no hesitation in recommending Tony to you.

John Berger, Secretary – Transport Workers Vic Tasmania


Tony provided our Executive Team with a fantastic half-day media training workshop that was tailored to our needs and provided a balance between strategy, theory, and practice real scenarios in front of a camera. He then worked with us to shape and pitch a number of our program outcomes and achieved coverage across half a dozen papers. Tony is great to work with and I highly recommend him.

Daniel Scoullar, Senior Manager, Communications and Marketing – Eastern Melbourne Primary Health Network


I would highly recommend Tony Nicholls and Good Talent Media for their outstanding public relations services. They helped the ICV get unprecedented positive press our recent Victorian Open Mosque Event. We were very worried about getting the usual negative press, but instead with Tony’s guidance and contacts we received great coverage from the ABC, SBS and 3AW. Good Talent Media worked closely with a variety of stakeholders to create an achievable media plan, while also preparing us for potential crisis situations.

They treat you like you’re their only client. You can really rely on them to deliver. It was a hands down great experience.

Nail Aykan, CEO – Islamic Council of Victoria


Good Talent Media provided excellent public relations advice and support to Wintringham when we launched our supported accommodation service in Dandenong for older people and their adult children with disabilities. They developed a high-level communications strategy and achieved great media coverage for us on ABC TV news, The Age and local newspapers.
As part of ongoing communications support they redesigned our staff newsletter and worked with our local services to achieve media coverage for events and activities. All of this helped improve our brand, both externally and internally. The positive coverage in local papers attracted new supporters and donors to our organisation. I would highly recommend Good Talent Media for any organization that wants to promote their brand and gain positive media coverage and community support.

Rose Scott, Communications Manager – Wintringham


I run a legal practice and fully recommend Tony and Catherine at Good Talent Media for their friendly and relational approach to what can be a daunting experience. Their initial workshop with staff uncovered a range of potential story prospects generated from their inclusive style which encouraged staff participation and feedback.

They were then quick off the mark to generate a number of leads from their contacts that gave us the opportunity to heighten our media exposure through interviews and articles in the areas we specifically wanted to target. Their fees are very reasonable considering the greater costs of advertising campaigns that may or may not attract the clients we want, and letting us get on with the work to be done so we don’t lose out on the time and money spent on trying to cold call and randomly knock on doors ourselves.

David Davis, Principal – David Davis & Associates


Having worked with several PR firms in the past we were selective in whom we were going to choose to assist us launch our organisation. We wanted a company who can manage political angles as well as consumer interest stories.

We were not disappointed in choosing Good Talent. Working with them was seamless. They understood our goals, identified the best angles and were swift to execute with great success. Their networks matched by their determination to support their clients makes them our choice each and every time.

Maria Abadilla, Founder – Orangutan Alliance


Launch Housing engaged Good Talent Media to promote our social enterprise, HomeGround Real Estate, to property owners that we had not been able to reach by the methods we had so far employed. They understood our project very quickly and brought a depth of knowledge that we do not hold as a not-for-profit service delivery agency. They secured excellent and highly relevant media coverage, including Channel 7 TV and ABC Radio’s PM program as well as online stories and coverage in The Age.

Good Talent Media also worked with us to develop and present a breakfast briefing on HomeGround Real Estate to an invited audience of professionals able to help grow our business. The event was held at the NAB function centre in Collins Street and was very successful. In particular, it was informative, well-paced and well targeted to the interests of the audience. We have had considerable follow-up interest from this event.

I have found Good Talent Media very easy to work with and that they always bring a lot of extra value.

Dr Heather Holst, Deputy CEO – Launch Housing


The media training that Good Talent provided has proven to be an invaluable experience. Their holistic approach ensured that we could put what we learned into practice. Tony is not only a highly experienced media professional, providing key tools and insights into becoming more media savvy, but he is also an excellent teacher, ensuring we left the day being able to cut through in interviews and with an integrated media campaign. Hands down the best media training available!

Bryony Green, Manager, Philanthropic Collaboration & Sub-Funds – The Victorian Womens Trust


Media exposure presents an excellent opportunity if handled correctly. Otherwise it can go badly wrong or present inconsistent messages and damage your brand. Good Talent Media provided our directors and executive an excellent balance of theory and practical with their half day training session, if I had to fault it, then I’d say we should have invested in a full day. Tony Nicholls and his cameraman made everyone feel at ease and really able to maximise the benefits from the session. We did scenarios around a good news story, crisis management and touched on maximizing social media. I’d highly recommend Good Talent Media for any media or PR development needs.

Roger Pendred, CEO – Metro Pain Group Pty Ltd


Good Talent Media’s presentation training was just the tonic I needed to boost my confidence, and to prep for the successful launch of our organization’s first-ever digital strategy.

Good Talent’s team of expert consultants was adept at making me feel comfortable, while also effectively pushing me out of my comfort zone to help fulfil my true potential as a media performer and presenter.

I’d recommend Good Talent for any organisation that wants to give its leaders the tools to handle the trickiest media situations, or to be star performers in front of an audience.

Mike Lagastes, Manager, Communication – Victorian Electoral Commission


Good Talent Media’s training workshop was a highly engaging session that was exceptionally well run. Tony is a true subject matter expert who’s generous with sharing his extensive knowledge. I’ve come away with comprehensive, practical strategies for preparing for interviews and ensuring I communicate my message to my audience.

The techniques Tony teaches are easy to remember and I feel confident to have his framework behind me next time I’m speaking to the media. I highly recommend the course.

Ben Howell, CEO – Dial Before You Dig – Vic / Tas


The media training was extremely insightful in terms of what to expect when facing the media. I found it challenging at times, yet a highly beneficial experience both professionally and personally.

Tony clearly has a wealth of knowledge in the industry and I’m keen to continue the learning.

Rob Rankin, CEO – Rankin Business Lawyers


Tony and the team at Good Talent Media have been fantastic to work with in assisting us to develop our crisis community strategy. Their approach is unique and from our experience has allowed us to think in ways we have previously not.

Sarah McGill – Bethany Community Support


Tony and the team at Good Talent were first-class operators right from the beginning. The expert insight, clear communication, guidance, and genuine support of our business were fantastic. We are very happy with our final product and look forward to working with Good Talent again in the future.

Hunter Johnson, Co-Founder – The Man Cave Foundation


Thanks for your work creating the video for the home page of our website. I was pretty nervous about making a video, but you made it easy and the result has been amazing. We’ve have nearly doubled the response rate from our site and within a week, our google rankings started improving.

Marcus Andrews, Director – Life Supports Counselling


We had a complex model to describe, many stakeholders to keep happy and a short timeframe – and Tony and Tim delivered. Our Mental Health Stepped Care Model video was so well received by both internal and external stakeholders – you could see the ‘lightbulb moments’ happen during the three-minute view-time. Thanks Tony and Tim for an excellent product.

Kym Westbury, Communications Officer – South Eastern Melbourne PHN


Tony did a fantastic job with several members of our executive team. He spoke their language, understood each individual’s personal style, and provided the tips and tricks they each need to maximize their public speaking skills.

I highly recommend Good Talent to anyone aspiring to speak more confidently and memorably!

Stephanie Trethewey – Findex


Tony was so professional and we learnt so much. Casual relaxed atmosphere, Tony was a great trainer, made us feel comfortable and confident, in our abilities.

My first thought was I am going to epically fail at this, but Tony is very skilled at taking people out of their comfort zone, and helping them succeed.

Staff – Continence Foundation of Australia


Having watched Tony present at a seminar on crisis communications, I was impressed with the advice he gave – practical and easy to understand. It was delivered with confidence.

Andre Khoury – The Royal Australian and New Zealand College of Obstetricians and Gynaecologists

Complimentary on-call crisis media support

Give us a call for obligation free advice on any crisis media situations you or your organisation may be experiencing. Good Talent Media specialises in crisis media management. We’re a small team of publicity professionals who work to protect your brand and clearly communicate your message to your target audiences, internal and external stakeholders.

The steps are simple:

We are on-call to assist you in times of crises
We prepare your messages and spokespeople
We deal with journalists, news editors, producers and handle media on your behalf

A complimentary call may set you up to deal with the media yourself. Or may decide to have your online reputation management situation managed for you.

All calls are dealt with in the strictest of confidence and backed with non-disclosure agreements.

Our PR Publicity Team

Our publicity team is lead by Tony Nicholls. They know what it takes to get your stories published in Melbourne’s leading print, online and broadcast media. We can help you get noticed, fast.

Our professional and friendly publicity services are targeted and developed in collaboration with you to ensure maximum, effective publicist coverage received. We are here to achieve your goals for you.

Cutting through to build brand

We know the value of genuine and interesting news stories and we know how to engage with key Melbourne journalists to promote your stories. You will benefit from using our experience and contacts to get your stories out there.

Publicity is essential for promoting your organisation and brand. With increased publicity in some of Melbourne’s major news outlets, you will increase your influence and authority in the community.

How we work to get you results

Our dedicated and experienced Melbourne publicity support team has a proven track record in raising the profile of a host of NGO’s, Peak Bodies, government agency and small businesses.

As an experienced publicist Melbourne, we will work with you and your team to find your strengths and uncover great story angles that we will pitch to news editors and journalists in Melbourne and nationally.

As a journalist with over a decade experience, working across commercial radio and television networks and for the ABC and SBS, GTM founder Tony Nicholls knows what journalists look for in a good story.

Mapping your PR publicity plan

We will help you develop your short or longer-term publicity plan by:

  • Conduct a media strategy workshop with your team – a fun and essential way to know your product and promote it
  • Develop a tailored publicity plan targeting key audiences and Melbourne media outlets
  • Pitch your stories to key Melbourne journalists and news editors to ensure maximum coverage
  • Strengthen your brand
  • Increase your reach and authority in the broader community
  • Get your message through various means (press release, storytelling, etc) to key stakeholders and partners

pr / publicity planning solutions

A well-researched and succinct public relations plan can provide the perfect platform from which to launch a new product or service.

Establishing goals, understanding what your message is, the public opinion about you, what the audience wants to hear, and the best channels which to promote the message is vital to your business success.

Good Talent Media’s PR planning follows seven key deliverables:

  • Review of any existing PR initiatives or ideas and creation of publicity plan
  • A thorough environmental scan of the industry in which you operate, including competitor analysis
  • Establishment of a practical media outlet list including contact details
  • Production of a news release calendar from which to plan a full 12-months media activities
  • Identification of thought leadership opportunities (e.g. speaking engagements and commentary) on your industry
  • Blog and social media strategy
  • Case studies and white paper opportunities
    • While our seven-point publiciity plan covers everything required for a successful campaign to boost your profile and promote the business, PR requires flexibility and a recognition that things can and will change over time.

      This includes taking advantage of any broader news cycles or stories on your given topic that may arise from time from which you can insert your story.

      With this in mind our PR plans are designed as ‘living’ documents that can easily be adapted to suit any change in circumstance or timing.

      If you would like to work with an experienced publicity firm in Melbourne, that gets results, contact us for a chat.

Contact Good Talent Media Today

Whether you need ongoing and comprehensive brand reputation management, or you’ve found yourself in the middle of a Black Ops level crisis, our experienced team is here to manage the situation and come out on top. Contact us for more information on any of our services or book a consultation with our team today to get started. We’re looking forward to working with you.

LinkedIn Management

LinkedIn is the preeminent social media platform for industry leaders. It establishes your credentials, your insights, and your practical ideas for the sector. It’s essential that your LinkedIn profile and content reflect that expertise and vision.

Good Talent Media helps sharpen up your LinkedIn profile, biography, and your posting content with industry leadership pieces and hero content that help position you as an invaluable voice in your sector.

Social Media PR support

Having a social media presence today is essential to building a brand profile. We help you create a social media strategy that positions you as an industry leader and invaluable resource.

Build your followers and social media presence with authoritative and informative content that makes you an indispensable asset to your sector by following our social media content plans.

We provide 3 one hour telephone coaching sessions, and an Email Support Program. Another feature of our social media support is how to avoid or manage a social media crisis.

Social Media facelift

Your social media accounts are the first port of call for most clients and stakeholders. Project a professional appearance by giving your social media accounts a facelift.

Good Talent PR offers design and branding services to give your social media accounts a new look and feel. We also offer advice on copy and make sure you have appropriate calls to action on Facebook, LinkedIn, and Instagram.

Brand Building and Lead Generation

Think about social media as the interface between your organisation and the public. It’s a space where people can gather information about your organisation, product, service or industry without committing to action.

Good Talent PR knows how to encourage social media visitors, get them to your website, get them to take action, and to convert them to leads.

Develop a social media strategy

We conduct a fact-finding workshop then develop a detailed communications strategy.

Social Media Branding

We set up or adjust your social media platforms, ensuring brand uniformity across the board.


We deliver well-written collateral for posting and source appropriate photos, graphics, infographics and videos.

Social media management

We manage your social media presence across multiple platforms.


  • Set up or refresh account, profile, biographies, look and style
  • Content creation: 20 posts per month
  • Feature posts: thought leadership and blogs
  • Monitor client interaction and comments
  • Targeted software to grow your audience


  • Set up or refresh account, profile, biographies, look and style
  • Content creation: 40 posts per month
  • Feature posts: thought leadership and blogs
  • Monitor client interaction and comments
  • Targeted software to grow your audience


  • Set up or refresh account, profile, biographies, look and style
  • Content creation: 12 posts per month
  • Feature posts: thought leadership and blogs
  • Monitor client interaction and comments


  • Set up or refresh account, profile, biographies, look and style
  • Content creation: 20 posts per month
  • Monitor client interaction and comments

PR and Social Media Strategy

Social Media is a dynamic space and vital connection to audience. We start with a clear roadmap suited to your organisation and industry, then develop a tailored Social Media Plan you can easily implement.

Your PR and Social Media roadmap should have clear timelines, events, and measurable goals both online and offline to increase your exposure and strengthen your brand.

By getting the human touch points right, your PR and Social Media strategy will start connecting with your target audience; whether that be in Melbourne, Victoria or Australia.

The steps in the plan are as follows:


We get the key players into a room to collect your dreams, plans, stories and ideas. The workshops are fun, interactive, educational, and inspirational. In these strategy workshops we discover the unique elements of your business. It’s like panning for gold. Clients often don’t know that they’re sitting on amazing stories or social media opportunities.

This facilitated workshop allows participants to identify risks, agree on key messages, clarify target markets and develop a media strategy.

Example Content (subject to customisation)

  • Establish your vision, mission and specific media objectives
  • Identify your audiences
  • Develop media messages
  • Identify key influencers who could support your stories/messages
  • Identify key ambassadors who could support your stories/messages
  • Identify media risks and develop counter narratives
  • Identify case studies that support your messaging
  • Decide which media to target
  • Consider possible events
  • Consider using philanthropy as a tool to attract positive media
  • Consider how all of the above could be used to enhance your social media profile
  • Consider how all of the above could be featured in video content


After the workshop, we research your industry and identify opportunities in Melbourne, Victoria, nationally or internationally. We develop a Social Media Strategy which includes a 12-month schedule of key dates, an events timeline, targeted social channels, digital advertising options and social media style protocols.


News Cycle
A good PR and Social Media plan is written with your city’s news cycle in mind. We create events and stories that position you to connect with topical media stories to elevate exposure for your organisation and spokespeople.

Your audience
We create your brand’s social persona, marketplace value proposition, multiple and or singular target markets.

Social Media Style Protocols
We establish your organisation’s online look, feel, and persona, and give your team a clear set of rules: How often to post, what to post, how to deal with online trolls. You will get clear community management guidelines, along with clear font, voice, style, authority, sales and call to action guidelines.

12-month PR and Social Media Strategy Action Document
Within four weeks of the workshop, we present you with a detailed PR and Social Media plan you can either implement yourself, or that we can implement on your behalf.

Organisational Interview Kit

You will receive an interview kit which contains key media messages, sound bites, industry and organisational stats, trends and data, and case studies to support those messages.

SWOT Analysis
What are the strengths, weaknesses, opportunities, and threats for your organisation within the context of your sector?

Melbourne Public Relations (PR) Campaigns

We are a PR campaign agency that has accomplished many successful PR campaign management projects in the past. We combine three key elements that come together to make an impactful PR campaign. At Good Talent PR our professional and dedicated senior consultants bring those elements together to deliver a successful campaign that meets your needs and delivers results.

The elements of a successful public relations campaign

  • Identify and be clear on your main goal or objective
  • Identify your target audience/s
  • Develop clear messaging to achieve your objective including a call to action

Goals and Objectives

There are many ways of approaching a public relations campaign. The design of your plan will depend on your main objective.

Do you want to:

  • Raise awareness of an issue
  • Increase brand identity
  • Increase your sales or donor base
  • Influence government policy on a social or economic issue

Target Audience

Once we have the main objective clarified we will identify the target audience and key influencers and decision makers we need to reach out to.

Finding your target audience is essential to achieving your objective. You need these people to understand your PR efforts and get on board with your stories and brand identity.

We will identify the media outlets best suited to reach the people you need to talk to.


Every Public Relations campaign needs a strong and clear high-level key message to lead the campaign and provoke the change you want to see or motivate people to get behind your call to action.

Our expertise in developing successful PR campaigns will assist you to clarify and deliver the messages needed to reach your target audience and meet your campaign objectives.

We will make sure your campaign messaging (e.g. press release) reaches the people you need to influence and educate. Our combined expertise in journalism and PR sets us apart in the industry. We know how to work with you to create the messages and how to pitch to our media relations – journalists and news editors in targeted publications.

Contact us today for more information on creating an outstanding PR campaign that gets results.

Internal Communications

Internal Communications Agency / Internal Communication Training

As the leading internal communication agency, Good Talent PR specialises in developing effective internal communications strategy, running workshops and training for your organisation.

Internal PR and External PR

Many organisations overlook internal communications when developing a communications strategy. However internal communications are just as vital as external communications. Having a well designed internal pr communications strategy that aligns with your organisations’ strategic plan will ensure a healthy organisational culture that engages staff and improves productivity.

What is Internal Communications

Your workforce can be your greatest asset and advocates or your loudest critics. How often do you hear of an organisation that is not valued by its workforce. “It’s not a great place to work; they don’t really tell us what’s going on or ask us how we think it is going. We don’t feel valued.”

Alternatively, in an organisation with a good culture and health internal communications you are more likely to hear staff comments like; “It’s a great place to work, we have a staff newsletter that we contribute to and regular updates from our CEO and executive team that allow us to give feedback.”

Internal communications plan should be developed with your HR team and aligned with your organisational strategic plan. Having a strong internal communications strategy in place is vital to achieving your goals and objectives. It includes activities such as:

  • Regular internal newsletter that allows for staff contribution and feedback – tailored to the culture of your organisation
  • Regular CEO and executive/director updates (high-level summary of important issues or advocacy campaigns for example)
  • Intranet or electronic staff noticeboard
  • Staff surveys

What are the benefits of having an internal communications strategy?

  • Build staff satisfaction
  • Contribute to healthy organisational culture
  • Engage staff and increase productivity and workplace pride
  • Align staff practices more closely with your vision and mission

How can Good Talent help you?

Our PR team will meet with you and discuss your current internal communications and develop a proposal to work with your executive team and staff reps to get a strategy in place.

Elements of developing your internal communications strategy include:

  • GTPR review your strategic plan and current internal communications status
  • GTPR conducts a half-day workshop with leadership team and front-line staff representative (this would ideally be a small group of 4-6 people)
  • From this workshop, GTPR develops a draft internal communications strategy that aligns with your strategic plan
  • GTPR provides final strategy and assists in implementation phase if required

Contact us today to get started on developing an effective internal communications plan/strategy that will help you achieve your organisations objectives and goals and build a great organisational culture.