Professional Public Relations Services
Book Free Strategy Session
Full-Service Public Relations Agency
Publicity, Stakeholder Engagement, Political Lobbying, Content Creation, Crisis and Online Reputation Management, Public Relations
Good Talent Media is a leading public relations agency in Melbourne & Sydney, providing customised PR services across the corporate, not-for-profit and government sectors. We tailor communications and marketing strategies to build brands, protect online reputation management and deliver key messages to your target audience. Our highly skilled, public relations professionals understand the role of social and digital marketing media, have strong media contacts and knowledge of the media landscape, and with a devoted crisis management team, cover all bases.
We are an expert and experienced public relations management service in Melbourne & Sydney, including a media crisis management team. If you require fast PR solutions, or ongoing public relations support, we have the right mix of skills and experience to build your brand and reputation. If you are looking for a dedicated PR team in Melbourne to respond to your needs you will like dealing with us.
We will provide a successful plan to manage your media crisis management, publicity campaign targets or general PR campaign goals. You will feel like our only client if you engage Good Talent.
Meet our team of PR professionals, click here
Need Publicity Management For Your Organisation?
At Good Talent PR, we pride ourselves on being one of Melbourne’s leading publicity firms and consultants. We combine our expertise in PR and journalism to achieve maximum publicity for our clients. Contact us today for publicity crisis help, or for ongoing publicity management for your public relations.
Online Reputation & Crisis Management
Good Talent Media specialises in online reputation management and emergency crisis management
Publicity
With strong media lists, our experienced PR team knows how to ensure your brands, events, and spokespeople get noticed
LinkedIn Management
Good Talent Media understands how to use earned media, PR campaigns and digital outreach to draw attention and help you achieve your goals
Campaigns
Good Talent PR knows how to run successful campaigns to elicit change. From creating a strategy, to drawing in stakeholders, to digital campaigning, to delivering key messages and getting coverage, Good Talent PR positions your organisation to succeed. We combine three key elements that come together to make an impactful PR campaign.
Marketing
Many organisations overlook marketing when developing a communications strategy. However, marketing is just as vital as external communications for keeping all employees on message, on the same page and pulling in the same direction.
What is Public Relations
To define Public Relations, also known as PR, it is the art of persuasion and involves three key things; building your organisations profile or brand, delivering key messages to target groups, and protecting your organisation’s reputation.
Some public relations management or PR is proactive and planned in advance, like getting earned media or using social media to build your brand and get key messages across to the public, key stakeholders, or government.
If you’re looking to influence change, secure government funding, or build your reputation as an industry expert, Good Talent Media offers a range of services to help you achieve your goals. We create detailed Press Release writing courses, provide Public Speaking training in Melbourne, manage PR and publicity, and more—so you can start turning your big goals into a series of achievable steps.
Why You Need a Crisis Communication Plan
What is the value of your organisation’s brand? How long would it take you to rebuild your brand after a poorly handled public media event or scandal? These are questions every organisation needs to ask itself.
If you don’t have a crisis communication plan, you should. A crisis communications strategy is a key piece of brand insurance. Award-winning companies like Ardent Leisure and Dreamworld are clarifying studies of PR disaster zones, where considered PR opinion was spurned in favour of legal advice.
Legal advice during crisis management in Public Relations is important, but it’s crucial to consider how the public and your core demographic perceive the crisis and your response to it.
Media and brand crisis management in public relations are more likely to pass quickly when victims, families and friends are cared for, leaders take responsibility and key partners are engaged to ensure the same problems never happen again.
If you’re in or about to experience a media crisis, we can prepare you for it and manage your relationships with the media throughout it.
What’s the Process?
Good Talent PR is a well-respected specialist in the provision of publicity services for not-for-profits, Government agency and peak industry groups.
The steps are simple;
We get most clients their first interview within a month. Once we secure an interview we’ll help you prepare to ensure you get the right messages across.
PR & Publicity Services
Complimentary on-call crisis media support
Give us a call for obligation free advice on any crisis media situations you or your organisation may be experiencing. Good Talent Media specialises in crisis media management. We’re a small team of publicity professionals who work to protect your brand and clearly communicate your message to your target audiences, internal and external stakeholders.
The steps are simple:
A complimentary call may set you up to deal with the media yourself. Or may decide to have your online reputation management situation managed for you.
All calls are dealt with in the strictest of confidence and backed with non-disclosure agreements.
Our PR Publicity Team
Our publicity team is led by Tony Nicholls. They know what it takes to get your stories published in Melbourne’s leading print, online and broadcast media. We can help you get noticed, fast.
Our professional and friendly publicity services are targeted and developed in collaboration with you to ensure maximum, effective publicist coverage received. We are here to achieve your goals for you.
Cutting through to build brand
We know the value of genuine and interesting news stories and we know how to engage with key Melbourne journalists to promote your stories. You will benefit from using our experience and contacts to get your stories out there.
Publicity is essential for promoting your organisation and brand. With increased publicity in some of major news outlets, you will increase your influence and authority in the community.
How we work to get you results
Our dedicated and experienced publicity support team has a proven track record of raising the profile of various NGO’s, peak bodies, government agencies, and small businesses.
As experienced publicists, we will work with you and your team to identify your strengths and uncover great story angles that we will pitch to news editor and journalists both locally and nationally.
As a journalist with over a decade experience, working across commercial radio and television networks and for the ABC and SBS, GTM founder Tony Nicholls knows what journalists look for in a good story.
Mapping your PR publicity plan
We will help you develop your short or longer-term publicity plan by:
- Conduct a media strategy workshop with your team – a fun and essential way to know your product and promote it
- Develop a tailored publicity plan targeting key audiences and Melbourne media outlets
- Pitch your stories to key Melbourne journalists and news editors to ensure maximum coverage
- Strengthen your brand
- Increase your reach and authority in the broader community
- Get your message through various means (press release, storytelling, etc) to key stakeholders and partners
PR / publicity planning solutions
A well-researched and succinct public relations plan can provide the perfect platform from which to launch a new product or service.
Establishing goals, understanding what your message is, the public opinion about you, what the audience wants to hear, and the best channels which to promote the message is vital to your business success.
Good Talent Media’s PR planning follows seven key deliverables:
- Review of any existing PR initiatives or ideas and creation of publicity plan
- A thorough environmental scan of the industry in which you operate, including competitor analysis
- Establishment of a practical media outlet list including contact details
- Production of a news release calendar from which to plan a full 12-months media activities
- Identification of thought leadership opportunities (e.g. speaking engagements and commentary) on your industry
- Blog and social media strategy
- Case studies and white paper opportunities
While our seven-point publiciity plan covers everything required for a successful campaign to boost your profile and promote the business, PR requires flexibility and a recognition that things can and will change over time.
This includes taking advantage of any broader news cycles or stories on your given topic that may arise from time from which you can insert your story.
With this in mind our PR plans are designed as ‘living’ documents that can easily be adapted to suit any change in circumstance or timing.
If you would like to work with an experienced publicity firm in Melbourne, that gets results, contact us for a chat.
Contact Good Talent Media Today
Whether you need ongoing and comprehensive brand reputation management, or you’ve found yourself in the middle of a Black Ops level crisis, our experienced team is here to manage the situation and come out on top. Contact us for more information on any of our services or book a consultation with our team today to get started. We’re looking forward to working with you.
LinkedIn Management
LinkedIn is the preeminent social media platform for industry leaders. It establishes your credentials, your insights, and your practical ideas for the sector. It’s essential that your LinkedIn profile and content reflect that expertise and vision.
Good Talent Media helps sharpen up your LinkedIn profile, biography, and your posting content with industry leadership pieces and hero content that help position you as an invaluable voice in your sector.
Social Media PR support
Having a social media presence today is essential to building a brand profile. We help you create a social media strategy that positions you as an industry leader and invaluable resource.
Build your followers and social media presence with authoritative and informative content that makes you an indispensable asset to your sector by following our social media content plans.
We provide 3 one hour telephone coaching sessions, and an Email Support Program. Another feature of our social media support is how to avoid or manage a social media crisis.
Social Media facelift
Your social media accounts are the first port of call for most clients and stakeholders. Project a professional appearance by giving your social media accounts a facelift.
Good Talent PR offers design and branding services to give your social media accounts a new look and feel. We also offer advice on copy and make sure you have appropriate calls to action on Facebook, LinkedIn, and Instagram.
Brand Building and Lead Generation
Think about social media as the interface between your organisation and the public. It’s a space where people can gather information about your organisation, product, service or industry without committing to action.
Good Talent PR knows how to encourage social media visitors, get them to your website, get them to take action, and to convert them to leads.
Develop a social media strategy
We conduct a fact-finding workshop then develop a detailed communications strategy.
Social Media Branding
We set up or adjust your social media platforms, ensuring brand uniformity across the board.
Content-creation
We deliver well-written collateral for posting and source appropriate photos, graphics, infographics and videos.
Social media management
We manage your social media presence across multiple platforms.
- Set up or refresh account, profile, biographies, look and style
- Content creation: 20 posts per month
- Feature posts: thought leadership and blogs
- Monitor client interaction and comments
- Targeted software to grow your audience
Twitter
- Set up or refresh account, profile, biographies, look and style
- Content creation: 40 posts per month
- Feature posts: thought leadership and blogs
- Monitor client interaction and comments
- Targeted software to grow your audience
LinkedIn
- Set up or refresh account, profile, biographies, look and style
- Content creation: 12 posts per month
- Feature posts: thought leadership and blogs
- Monitor client interaction and comments
Instagram
- Set up or refresh account, profile, biographies, look and style
- Content creation: 20 posts per month
- Monitor client interaction and comments
PR and Social Media Strategy
Social Media is a dynamic space and vital connection to audience. We start with a clear roadmap suited to your organisation and industry, then develop a tailored Social Media Plan you can easily implement.
Your PR and Social Media roadmap should have clear timelines, events, and measurable goals both online and offline to increase your exposure and strengthen your brand.
By getting the human touch points right, your PR and Social Media strategy will start connecting with your target audience; whether that be in Melbourne, Victoria or Australia.
The steps in the plan are as follows:
STEP ONE – WORKSHOP
We get the key players into a room to collect your dreams, plans, stories and ideas. The workshops are fun, interactive, educational, and inspirational. In these strategy workshops we discover the unique elements of your business. It’s like panning for gold. Clients often don’t know that they’re sitting on amazing stories or social media opportunities.
This facilitated workshop allows participants to identify risks, agree on key messages, clarify target markets and develop a media strategy.
Example Content (subject to customisation)
- Establish your vision, mission and specific media objectives
- Identify your audiences
- Develop media messages
- Identify key influencers who could support your stories/messages
- Identify key ambassadors who could support your stories/messages
- Identify media risks and develop counter narratives
- Identify case studies that support your messaging
- Decide which media to target
- Consider possible events
- Consider using philanthropy as a tool to attract positive media
- Consider how all of the above could be used to enhance your social media profile
- Consider how all of the above could be featured in video content
STEP TWO – ACTION PLAN
After the workshop, we research your industry and identify opportunities in Melbourne, Victoria, nationally or internationally. We develop a Social Media Strategy which includes a 12-month schedule of key dates, an events timeline, targeted social channels, digital advertising options and social media style protocols.
WHAT YOU’LL GET:
News Cycle
A good PR and Social Media plan is written with your city’s news cycle in mind. We create events and stories that position you to connect with topical media stories to elevate exposure for your organisation and spokespeople.
Your audience
We create your brand’s social persona, marketplace value proposition, multiple and or singular target markets.
Social Media Style Protocols
We establish your organisation’s online look, feel, and persona, and give your team a clear set of rules: How often to post, what to post, how to deal with online trolls. You will get clear community management guidelines, along with clear font, voice, style, authority, sales and call to action guidelines.
12-month PR and Social Media Strategy Action Document
Within four weeks of the workshop, we present you with a detailed PR and Social Media plan you can either implement yourself, or that we can implement on your behalf.
Organisational Interview Kit
You will receive an interview kit which contains key media messages, sound bites, industry and organisational stats, trends and data, and case studies to support those messages.
SWOT Analysis
What are the strengths, weaknesses, opportunities, and threats for your organisation within the context of your sector?
Melbourne Public Relations (PR) Campaigns
We are a PR campaign agency that has accomplished many successful PR campaign management projects in the past. We combine three key elements that come together to make an impactful PR campaign. At Good Talent PR our professional and dedicated senior consultants bring those elements together to deliver a successful campaign that meets your needs and delivers results.
The Elements of a Sucessful Public Relations Campaign
- Identify and be clear on your main goal or objective
- Identify your target audience/s
- Develop clear messaging to achieve your objective including a call to action
Goals and Objectives
There are many ways of approaching a Public Relations campaign. The design of your plan will depend on your main objective.
Do you want to:
- Raise awareness of an issue
- Increase brand identity
- Increase your sales or donor base
- Influence government policy on a social or economic issue
Target Audience
Once we have clarified the main objective, we will identify the target audience, key influencers, and decision-makers we need to reach out to.
Finding your target audience is essential to achieving your objective. You need these people to understand your PR efforts and get on board with your stories and brand identity.
We will identify the media outlets best suited to reach the people you need to talk to.
Messaging
Every Public Relations campaign needs a strong and clear high-level key message to lead the campaign and provoke the change you want to see or motivate people to get behind your call to action.
Our expertise in developing successful PR campaigns will assist you to clarify and deliver the messages needed to reach your target audience and meet your campaign objectives.
We will make sure your campaign messaging (e.g. press release) reaches the people you need to influence and educate. Our combined expertise in journalism and PR sets us apart in the industry. We know how to work with you to create the messages and how to pitch to our media relations – journalists and news editors in targeted publications.
Contact us today for more information on creating an outstanding PR campaign that gets results.
Marketing
Marketing Agency / Internal Communication Training
As the leading internal communication agency, Good Talent PR specialises in developing effective marketing strategy, running workshops and training for your organisation.
Internal PR and External PR
Many organisations overlook internal communications when developing a communications strategy. However internal communications are just as vital as external communications. Having a well designed internal PR communications strategy that aligns with your organisations’ strategic plan will ensure a healthy organisational culture that engages staff and improves productivity.
What is Marketing
Alternatively, in an organisation with a good culture and health marketing you are more likely to hear staff comments like; “It’s a great place to work, we have a staff newsletter that we contribute to and regular updates from our CEO and executive team that allow us to give feedback.”
A marketing plan should be developed in collaboration with your HR team and aligned with your organisational strategic plan. Having a strong marketing strategy is vital to achieving your goals and objectives. This includes activities such as:
- A regular internal newsletter that allows for staff contribution and feedback – tailored to the culture of your organisation
- A regular CEO and executive/director updates (high-level summary of important issues or advocacy campaigns for example)
- Intranet or electronic staff noticeboard
- Staff surveys
What are the benefits of having a marketing strategy?
- Build staff satisfaction
- Contribute to healthy organisational culture
- Engage staff, increase productivity and workplace pride
- Align staff practices more closely with your vision and mission
How can Good Talent help you?
Elements of developing your marketing strategy include:
- GT PR review your strategic plan and current internal communications status
- GT PR conducts a half-day workshop with the leadership team and front-line staff representatives, ideally a small group of 4-6 people.
- From this workshop, GT PR develops a draft internal communications strategy that aligns with your strategic plan
- GT PR provides final strategy and assists in implementation phase if required
Contact us today to get started on developing an effective internal communications plan/strategy that will help you achieve your organisations objectives and goals and build a great organisational culture.