Professional Public Relations Services

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Full-Service Public Relations Agency

Publicity, Stakeholder Engagement, Political Lobbying, Content Creation, Crisis and Online Reputation Management, Public Relations

Good Talent Media is a leading public relations agency in Melbourne & Sydney, providing customised PR services across the corporate, not-for-profit and government sectors. We tailor communications and marketing strategies to build brands, protect online reputation management and deliver key messages to your target audience. Our highly skilled, public relations professionals understand the role of social and digital marketing media, have strong media contacts and knowledge of the media landscape, and with a devoted crisis management team, cover all bases.

We are an expert and experienced public relations management service in Melbourne & Sydney, including a media crisis management team. If you require fast PR solutions, or ongoing public relations support, we have the right mix of skills and experience to build your brand and reputation. If you are looking for a dedicated PR team in Melbourne to respond to your needs you will like dealing with us.

We will provide a successful plan to manage your media crisis management, publicity campaign targets or general PR campaign goals. You will feel like our only client if you engage Good Talent.

Meet our team of PR professionals, click here

Need Publicity Management For Your Organisation?

At Good Talent PR, we pride ourselves on being one of Melbourne’s leading publicity firms and consultants. We combine our expertise in PR and journalism to achieve maximum publicity for our clients. Contact us today for publicity crisis help, or for ongoing publicity management for your public relations.

Online Reputation & Crisis Management

Good Talent Media specialises in online reputation management and emergency crisis management

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Publicity

With strong media lists, our experienced PR team knows how to ensure your brands, events, and spokespeople get noticed

LinkedIn Management

Good Talent Media understands how to use earned media, PR campaigns and digital outreach to draw attention and help you achieve your goals

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Campaigns

Good Talent PR knows how to run successful campaigns to elicit change. From creating a strategy, to drawing in stakeholders, to digital campaigning, to delivering key messages and getting coverage, Good Talent PR positions your organisation to succeed. We combine three key elements that come together to make an impactful PR campaign.

Marketing

Many organisations overlook marketing when developing a communications strategy. However, marketing is just as vital as external communications for keeping all employees on message, on the same page and pulling in the same direction.

What is Public Relations

publicist melbourne

To define Public Relations, also known as PR, it is the art of persuasion and involves three key things; building your organisations profile or brand, delivering key messages to target groups, and protecting your organisation’s reputation.

Some public relations management or PR is proactive and planned in advance, like getting earned media or using social media to build your brand and get key messages across to the public, key stakeholders, or government.

If you’re looking to influence change, secure government funding, or build your reputation as an industry expert, Good Talent Media offers a range of services to help you achieve your goals. We create detailed Press Release writing courses, provide Public Speaking training in Melbourne, manage PR and publicity, and more—so you can start turning your big goals into a series of achievable steps.

Why You Need a Crisis Communication Plan

What is the value of your organisation’s brand? How long would it take you to rebuild your brand after a poorly handled public media event or scandal? These are questions every organisation needs to ask itself.

If you don’t have a crisis communication plan, you should. A crisis communications strategy is a key piece of brand insurance. Award-winning companies like Ardent Leisure and Dreamworld are clarifying studies of PR disaster zones, where considered PR opinion was spurned in favour of legal advice.

Legal advice during crisis management in Public Relations is important, but it’s crucial to consider how the public and your core demographic perceive the crisis and your response to it.

Media and brand crisis management in public relations are more likely to pass quickly when victims, families and friends are cared for, leaders take responsibility and key partners are engaged to ensure the same problems never happen again.

If you’re in or about to experience a media crisis, we can prepare you for it and manage your relationships with the media throughout it.

PR agency melbourne

What’s the Process?

A camera on a tripod focuses on a blurry scene of two people seated and engaged in conversation. One person gestures with their hands. The room has a warm tone, and a shelf with plants can be seen in the background.

Good Talent PR is a well-respected specialist in the provision of publicity services for not-for-profits, Government agency and peak industry groups.

The steps are simple;

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We work with clients to develop stories, public relation and media releases,
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We decide the best media to target at local, state or national level,
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We pitch your stories to journalists, editors, and producers.

We get most clients their first interview within a month. Once we secure an interview we’ll help you prepare to ensure you get the right messages across.

PR & Publicity Services

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Develop story & key messages
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Write press releases
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Target best fit media
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Handle media inquiries
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Conduct and coordinate interviews
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Interview preparation
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How to deal with adverse media
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Internal and external corporate communications
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Pitch to reporters, editors & producers
Logo of Sunrise2Sunrise Community Care featuring a burst of colors transitioning from orange to pink on the left side. The text "Sunrise2Sunrise" is written in a bold, modern font with "Community Care" in smaller letters beneath it, aligned to the right.

Craig’s professionalism during the photo shoot was equally commendable. His dedication to capturing the perfect shot, even if it meant spending extra time, was remarkable. His attention to detail and creative vision were evident in every photograph, making the experience both productive and enjoyable.

I wanted to extend a special thank you for arranging this session. The skills and insights gained today are not only beneficial for our immediate needs but will also contribute significantly to our future endeavors.

Ravi

Logo of CPA Australia. The design includes a blue rectangle on the left with the text "CPA Australia" in yellow, and a yellow rectangle on the right featuring a blue heraldic emblem. The overall appearance is clean and professional.

“Thanks for a terrific spokesperson training the other day!”

Dr Jane Rennie – GM, CPA

“Thanks for your training session today Katrina. It was excellent.”

Alexander Szabo - CEO, Millennium Science

Hi Katrina – I wanted to thank you for your time today and for sharing your experience and knowledge. We enjoyed it immensely and will no doubt take practical benefit into our lives and work roles.”

Sara Donovan – Account Manager, Esendex

“Was very impressed with Katrina’s approach when she gave the training session. Was also very impressed with her ability to cut thru and understand our technology and challenges.
Her thoughts and ideas beyond media were invaluable.”

Gus Carfi -Executive Chairman, Polar Enviro

“Hi Katrina – I would like to say a big thank you for the training you provided to Sumo a fortnight ago. Your feedback greatly assisted me last week when presenting at an industry event. No doubt I will continue to utilise the learnings for future events.”

Peter Perla – GM, Sumo Energy

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“Thanks for facilitating the media training for our teams. I received a lot of positive feedback, and everyone said they were impressed by Katrina’s level of expertise!”

Sonja Schlusche – Acting Manager, Sacred Heart Mission

Logo of "Ability Works Australia" featuring the organization's name. "ability" is in dark blue, transitioning to light blue for "works," with "AUSTRALIA" in smaller uppercase text below, also in dark blue.

“The Media Training course that I attended with Katrina from Good Talent today was well structured, encouraging and full of practical tips. Topics covered were extremely valuable and was 4 hours extremely well spent.”

Sue Boyce – CEO, Ability Works

The image features the logo of Vital Orange with the text "VITAL" in bold black capital letters. The letter "A" is partially split, and the letter "G" is designed in orange, resembling an arrow.

“Appreciate the training yesterday with Katrina, it was beyond our expectations.
Katrina was brilliant, couldn’t have delivered any more value in terms of what we needed. Really her intuition and ability to pick up on our specific needs and even our own skills and make instant improvements that astounded us was excellent.”

Shane Lee - General Manager, Vitag

Logo for Sacred Heart Community Service. The logo features red text stating "Sacred Heart" with a stylized red heart and flame design, and black text below stating "Community Service" on a white background.

“Thanks for facilitating the media training for our teams. I received a
lot of positive feedback, and everyone said they were impressed by
Katrina’s level of expertise!”

Sonja Schlusche – Acting Manager

The image features the logo of CPA Australia. On the left is a blue background with "CPA" in large yellow letters and "Australia" in smaller yellow text beneath. On the right is a yellow background with the CPA Australia crest, which includes a shield and various symbols.

“Thanks for a terrific spokesperson training the other day!”

Dr Jane Rennie – GM

Logo of Millennium Science. The logo features an abstract design with intertwined, curved shapes in yellow, orange, and dark blue on the left, with the words "millennium science" in lowercase blue letters to the right.

“Thanks for your training session today Katrina. It was excellent.”

Alexander Szabo – CEO

The image displays the Esendex logo, consisting of a stylized purple triangular icon to the left of the text "esendex" written in lowercase, also in purple.

“Hi Katrina – I wanted to thank you for your time today and for
sharing your experience and knowledge. We enjoyed it immensely
and will no doubt take practical benefit into our lives and work
roles.”

Sara Donovan – Account Manager

Green logo with the text "POLAR ENVIRO." Inside the "O" in "POLAR," there is a silhouette of a polar bear.

“Was very impressed with Katrina’s approach when she gave the
training session. Was also very impressed with her ability to cut thru
and understand our technology and challenges.
Her thoughts and ideas beyond media were invaluable.”

Gus Carfi – Executive Chairman

The image displays the word "Sumo" written in lowercase letters in a bold, blue font.

“Hi Katrina – I would like to say a big thank you for the training you
provided to Sumo a fortnight ago. Your feedback greatly assisted me
last week when presenting at an industry event. No doubt I will
continue to utilise the learnings for future events.”

Peter Perla – GM

Logo of Ability Works Australia, featuring the name "abilityworks" in lowercase blue and light blue lettering, placed on a white background with the word "AUSTRALIA" in smaller capital letters to the lower right.

“The Media Training course that I attended with Katrina from Good
Talent today was well structured, encouraging and full of practical
tips. Topics covered were extremely valuable and was 4 hours
extremely well spent.

Sue Boyce – CEO

The image features the logo of Vital Orange with the text "VITAL" in bold black capital letters. The letter "A" is partially split, and the letter "G" is designed in orange, resembling an arrow.

“Appreciate the training yesterday with Katrina, it was beyond our expectations. Katrina was brilliant, couldn’t have delivered any more value in terms of what we needed. Really her intuition and ability to pick up on our specific needs and even our own skills and make instant improvements that astounded us was excellent.”

Shane Lee – General Manager

Logo of VMIAC, featuring an abstract design of orange and purple diagonal shapes on the left. To the right, the text "VMIAC" is in bold orange uppercase letters, with the tagline "by and for consumers" written below in purple script.

Engaging with Good Talent media was one of the best things we did in ensuring real world traction and change for the better. For the last couple of years, we have put out ground-breaking reports on Victoria’s mental health system and the changes that are needed. With Good Talent media, this year we got that information to the media, to the public, shining a light on issues in ways not previously possible, and leading to some real action.

A logo for the Country Education Foundation of Australia. The logo features a yellow arrow with a winding path inside on a blue background, with the text "Country Education Foundation of Australia" in white, bordered by a yellow rectangle.

The team at GTM have taken the time to understand who we are and what we do, and I have no doubt they are just as invested in our work as we are. Th eir dedication and commitment has provided CEF with significant growth in our media presence in exactly the right wa y ; pitching and fi n ding the right stories and the right people to connect us with . T heir guidance and expertise ha s also enabled us to step into the world of advocacy, be coming a voice to be heard on matter s important to the education of our rural and regional youth. This increased visibility is – and will be – invaluable to the next exciting steps we take as an organization.

Nicole Wright
Impact & Communications

Country Education Foundation of Australia (CEF)

A logo reading "Eyre Peninsula Seafoods" beneath a circular design of intertwining fish shapes colored in dark blue and light gray.

We engaged GTM to educate the Australian public about the many health and environmental benefits of mussels.

Through the media coverage we’ ve achieved, we have been able to talk to the public about the great health, environmental, and cost benefits of mussels and to put them in the mind of the consumer.

The GTM team has been both highly professional and helpful to work with, providing sound advice when it comes to media and executing campaigns from start to finish.”

Andrew Puglisi, Executive Director, Eyre Peninsula Seafoods

Logo featuring the text "VitrineMedia" in bold black letters, with "Australia & New Zealand" in smaller, lighter letters below. The background is white.

Upon entering the Australian market, VitrineMedia sought to increase its brand profile and product awareness through PR among a number of other tactics.

After signing up with Good Talent Media, VitrineMedia’s brand has been shared in a number of publications that are perfect for our target market. This has, in turn, led to more opportunities and trust in our premium product.

The publicity earned by GTM has helped the Australian public learn about the many benefits our signage has to offer businesses and made the decision-making process easier for new clients.

Mike Toweel, CEO of Vitrine Media

A logo featuring the text "THE MAN CAVE" underneath a minimalistic drawing of deer antlers. Below "THE MAN CAVE," there are three words separated by vertical lines: "DECONSTRUCT," "CHALLENGE," and "REDEFINE." The design is in black and white.

Tony and the team at Good Talent Media were first-class operators right from the beginning. The expert insight, clear communication, guidance and genuine support of our business was fantastic. We are very happy with our final product and look forward to working with Good Talent again in the future.

Hunter Johnson, Co-Founder of The Man Cave

An orange square featuring a stylized white circular logo made up of variously sized dots encircling a solid white central circle. Below the logo, the text reads "DEVELOPING EAST ARNHEM" in white capital letters.

I undertook public speaking and media training with Tony earlier this year. He has a very approachable and adaptable style. I walked away with new confidence and practical skills that have easily translated into more professional public speaking and media appearances since. I would highly recommend Tony and Good Media, and in fact, found the training so valuable that we are bringing Good Media to East Arnhem for October Business Month to support our local businesses with digital marketing training.

Jordy Bowman, Chief Executive Of Developing East Arnhem Limitedficer of

The image displays the logo of the Victorian Electoral Commission. It features a dark blue elliptical shape containing the white letters "VEC". Below the ellipse, the words "Victorian Electoral Commission" are written in blue on a light pink background.

Good Talent’s media and presentation training was just the tonic I needed to boost my confidence, and to prep for the successful launch of our organisation’s first ever digital strategy. Good Talent’s team of expert consultants were adept at making me feel comfortable, while also effectively pushing me out of my comfort zone to help fulfil my true potential as a media performer and presenter.

I’d recommend Good Talent for any organization that wants to give its leaders the tools to handle the trickiest media situations or to be star performers in front of an audience.

Mike Lagastes, Manager of Victorian Electoral Commission

A geometric bull illustration with angular lines stands above the text "REVENTON" in bold, uppercase letters. The bull is depicted in a modern, abstract style using straight lines and sharp angles.

Good Talent Media is a highly professional and experienced team who has taken the time to understand the core values and objectives of our business toward developing Reventon’s public profile.

When Reventon took part in Vinnie’s CEO sleepout which resulted in raising over $80K for vulnerable Australians, Good Talent Media was a terrific help in sharing our story with the community and generating awareness for such an important cause.

Chris Christofi, CEO of Reventon

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Not-for-profit organization Vision Australia is Australia’s largest provider of services for people who are blind or have low vision.

The organisation engaged Good Talent Media to assist with crisis and issues management, situation response and proactive media outreach.

The team of qualified media experts have been invaluable in assisting Vision Australia during these unprecedented times. The media coverage earned by Good Talent Media has helped the community learn about our achievements, missions and goals while ensuring all external communications align with our core values and beliefs,’ said Vision Australia CEO Ron Hooton.

We recommend the agency strongly for any company hoping to build an effective media strategy。

Ron Hooton, CEO of Vision Australia

wellways

I was really pleased by the level of personal investment in the team at Good Talent Media made into the campaign. It was extremely refreshing. To put it simply, we would not have been able to achieve the results we did and have the coverage we received without the help and hard work put in by Tony and his team. We had a very tight budget to work within and they were able to deliver us results that would have cost us a lot more and a lot more leg work.

Scott Samson – Wellways

wellways

I was really pleased by the level of personal investment in the team at Good Talent Media made into the campaign. It was extremely refreshing. To put it simply, we would not have been able to achieve the results we did and have the coverage we received without the help and hard work put in by Tony and his team. We had a very tight budget to work within and they were able to deliver us results that would have cost us a lot more and a lot more leg work.

Scott Samson – Wellways

The logo consists of the word "DRAKE" in bold blue uppercase letters, with "INTERNATIONAL" in a smaller, thin blue uppercase font below it.

We couldn’t be happier with the outstanding services provided by Good Talent Media over the past six months. I recommend their PR campaign execution for any Australian company looking to build trust and credibility through positive media coverage.

Christopher Ouizeman, CEO of Drake International

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This was a very helpful session with practical exercises to lock in the learning. Also very enjoyable. Thank you.

Fran Ludgate – Vasey RSL Care

A blue logo featuring the text "St Kilda Mums" below a white outline of a heart flanked by stylized wings, resembling a butterfly.

Great day training and learning how to be good talent

Jessica Macpherson – St Kilda Mums

Logo of SANE Australia. The word "SANE" is in bold uppercase blue letters, and the word "AUSTRALIA" is in bold uppercase black letters below it. SANE Australia is a national mental health charity.

Our media training session with Good Talent Media was very professional with the ‘ live’ media scenarios specifically tailored for each of our spokespeople. This resulted in our selected staff members receiving individual attention, noticeably growing their skills and confidence in dealing with the media. Thank you!

Bianca Lapins – Sane Australia

Bold black text on a white background that reads "Rank FIRST" in a stylized, handwritten font. The word "Rank" is slightly angled to the left, and the word "FIRST" is capitalized and underlined.

Very Professional and Experienced. Tony was particularly helpful for me, to understand the needs of Corporate Media Training. It’s much more than just confidence in front of a camera! I recommend Good Talent.

Simon Grout – Rank First

Logo of Pearson, featuring a stylized "P" inside a blue oval on the left side and the word "Pearson" in black text to the right. The design is clean and simple, with a modern sans-serif font.

Well researched, prepped and professional – our team really benefited from Tony and his team’s insight – would recommend it to others who need to be prepped for promotional or issue management media work.

Heather Gilmore – Pearson Australia

The logo of Kangan Institute, featuring a stylized letter "K" with black and yellow segments, followed by the words "KANGAN INSTITUTE" in black capital letters on a white background.

Good Talent’s media training was useful and professionally delivered.

Stephanie Yap – Kangan Institute

Logo of the Islamic Council of Victoria (ICV). The design includes a green geometric shape resembling an open book to the left of the letters "ICV" in black. Below, in smaller grey text, it reads "ISLAMIC COUNCIL OF VICTORIA.

Tony lives and breathes media and his extensive work history in the field gives him the perfect recipe to create miracles. He has mentored me in trying times and I’ ve personally watched negative media coverage turn positive with his guidance. He gives sound advice, filled with wisdom. Cannot praise him enough.”

Bahriye Apak – Islamic Council of Victoria

The image shows a dark background with the word "FINDEX" written in bold, white capital letters in the center. A short red underline is placed under the first part of the text.

Tony did a fantastic job with several members of our executive team. He spoke their language, understood each individual’s personal style, and provided the tips and tricks they each need to maximize their public speaking skills. I highly recommend Good Talent to anyone aspiring to speak more confidently and memorably!

Stephanie Trethewey – Findex Com

Logo of Carers Australia VIC features an abstract design of two intertwined figures in red and blue above the text "Carers Australia VIC." The words "Carers Australia" are in grey, and "VIC" is in red.

So much to learn in terms of managing media! Discovered a great interview doesn’t happen by chance and learned how to stay in control.

Sue Peden – Carers Australia VIC

The image shows the logo of Bethany Community Support. The logo features a green, stylized "B" resembling a leaf, followed by the word "ethany" in green lowercase letters. Below this, "community support" is written in smaller blue lowercase letters.

Tony and the team at Good Talent Media have been fantastic to work with in assisting us to develop our crisis community strategy.Their approach is unique and from our experience has allowed us to think in ways we have previously not.

Bethany Community Support

Araluen logo

Tony was fabulous. I learned so much. It was very practical and tailored to my needs. Should have done this training 10 years ago. I’ll be recommending it to colleagues and friends.

Ross Coverdale, CEO – Araluen

The image shows the Glanbia logo. The logo features the word "glanbia" in blue lowercase letters. To the upper right of the text is a stylized orange and yellow circular design.

I really liked it, it gave me a bit more extra confidence talking in front of a camera. Learning how to structure information to make it informative but short and sharp.
Jeremy Allison

I found it very useful. Really good being able to practice that stuff too considering it’s not something you typically do until you’re actually required to do it.
Nick Cheadle

I think there’s always room for improvement and the guys certainly provided us with (as Jay would say) “tools in the toolbox”. Just learning how to create content and portray that either through a post or video was incredibly helpful. Not to mention, making the day interactive as opposed to a brain overload, made it fun and easy to remember ‪:) #canwedoitagain
Caroline Hutchinson

Media Training Attendees – Glanbia Performance Nutrition

Logo of The CEO Institute with the text "The CEO Institute" in blue and "A meeting of minds ®" below it in a smaller font. The word "CEO" is prominently displayed in large letters. The text is set against a white background.

Incredible training session….so glad I invested the time
The speaker was very engaging
An excellent interactive presentation
Thought provoking, high-quality…..great investment of my time
An amazing insight into how the media operates
An insightful presentation, I will be feeding back the findings to our Marketing and Media team
Tony was very dynamic and relevant
A very informative training session

Media Training Attendees, The CEO Institute

Logo of the City of Melbourne, comprising a stylized, angular "M" in varying shades of green and blue. The text "CITY OF MELBOURNE" is prominently displayed in black capital letters below the graphic.

We have been working with Tony Nicholls from Good Talent this year to deliver media training for The City of Melbourne. From our perspective he has been great. He’s prepared and professional and can adapt his style to the trainee very quickly. Having worked with a number of trainers over many years, I would easily recommend him. I really like his style and approach.

Julie Browning Waldren, Manager, Reputation – City of Melbourne

The image shows the Glanbia logo. The logo features the word "glanbia" in blue lowercase letters. To the upper right of the text is a stylized orange and yellow circular design.

Loved it, will say the same about how positive they were and uplifting!!! Definitely saw an improvement in a short period of time!
Kwame Jack-Duah

LOVED IT! They made it super fun and learnt a lot in the short time they were with us. Feeling a lot more confident in writing scripts and filming videos.
Julia Woodford

Learned more in a day then I ever have. Tony and Travis were absolutely fantastic.
Sam Mohammad

Really good, taught me a lot about having confidence in front of the camera and speaking with more emphasis.
Kurt Dell

Media Training Attendees – Glanbia Performance Nutrition

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We engaged Tony Nicholls from Good Talent Media to facilitate media training within our team. The training was a valuable experience encompassing practical exercises and interview situations alongside valuable insights into managing social media and crisis communication. The skills and knowledge Tony imparted place us in good stead for future media dealings.
We recommend Tony’s professional services and training.

Garren Cox, General Manager – Melbourne Star Observation Wheel

The image shows the logo of ABC, consisting of a silver metallic design resembling three interwoven loops or ellipses. Below the design, the letters "ABC" are displayed in a bold, black serif font. The design is set against a plain white background.

Tony Nicholls is a great journalist with great people skills. He has a lot of knowledge to share and gets measurable media training results from his practical hands-on coaching methods.

Paul Kennedy – ABC News

Logo for the Victorian Association of State Secondary Principals (VASSP), featuring white text on a blue background. The acronym "VASSP" is displayed prominently with a stylized architectural symbol to the left.

Tony Nicholls recently provided an excellent whole day session for twelve experienced Principals. The feedback from all was very positive, and a number have since reported the value of the media training when they have subsequently dealt with the media. The session, which involved filming everyone on a number of occasions, left us feeling empowered. It provided clear, simple templates and plans for use in a variety of situations. It demystified the media and enhanced our confidence, giving us strategies to take ‘control’ of interviews. Tony approached the media training professionally, was well organized and ensured that the day was enjoyable. I would highly recommend his services to other Melbourne organizations.

Judy Crowe, President – Victorian Association of State Secondary School Principals

Logo of Mt Buller featuring a blue six-pointed snowflake design on the left, with the text "Mt Buller" in blue next to it.

Tony developed an insightful, professional, engaging and fully tailored training session for our senior management team, which was very well received. Not only did Tony hone our teams’ skills when talking to the media, he also challenged our current crisis communications practices and social media in particular. His contribution has placed us in a great position to better deal with the media moving forward. The entire Buller Ski Lifts management team will not hesitate in recommending Tony for any media training and crisis communication workshops.

Laurie Blampied, General Manager – Buller Ski Lifts

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Tony Nicholls is an accomplished journalist, reporter and media trainer. I had the pleasure of working in collaboration with Tony as a communications consultant to various not for profit organisations while he was a senior reporter at the ABC. Tony followed up on important stories in relation to homelessness and community campaigns that I pitched to him during his time at the ABC. When Tony moved into his media training consultancy and the large community organisation I work for needed media training for the CEO and senior staff I immediately contacted Tony. I knew from my experience of his great skills as a journalist that he could provide excellent insight and training to our CEO and management team. The training was extremely well received and on a practical level resulted in a much improved media presence by our senior leadership team. I would recommend Tony unreservedly for any organisation looking to improve their media engagement and reach.

Catherine Beadnell, Communications Manager – Launch Housing

The image shows the logo of "On the Line," consisting of green and yellow pixel dots arranged in a vertical, zigzag pattern next to the text "on the line" written in navy blue.

Good Talent delivered an intensely practical and customized experience. Our staff gained valuable skills from a well organised program packed with great content that was brought home with plenty of opportunities to put it into practice. Thanks also to Tony for making us work hard, take control of our messages and give us the confidence to communicate with authority.

Peter Giles, Marketing and Communications Manager – On the Line

The image shows the logo for PHN Murray. The logo consists of the text "phn" in lowercase bold letters, with "MURRAY" written below in uppercase. Underneath, the tagline reads "An Australian Government Initiative.

Murray PHN used Good Talent Media for two days of very effective media training workshops with senior executives.

The workshops run by Tony Nicholls were practical, engaging, and focused on our specific needs. His straightforward techniques provided our executives with an increasingly strategic approach to messaging when dealing with media. Our executives are now also more confident and prepared when briefing our communications team.

We will use Good Talent Media again for future media and presentation training.

Aileen Berry, Communications Lead – Murray PHN

The image shows the logo of Click Energy. The word "click" is written in lowercase blue letters with three small blue dots over the letter "i." The word "energy" is in lowercase gray letters and positioned below "click." The background is white.

I think when I got here I was a little bit nervous. I was a bit intimidated I wasn’t sure what I was in for. But after I was provided the structure I could see through the day how much more confident I was getting.

I feel like I’m leaving today now with an enormous amount of confidence around how to set up for a presentation, deliver a presentation, and really, I’m really looking forward to my next opportunity to do just that. So I want to thank you, Tony, it’s been terrific.

Dominic Drenen, CEO – Click Energy

Logo of "SecondBite," featuring a red apple with a bite taken out of it and a green leaf, with the words "SecondBite" in red and green letters below. The tagline beneath reads "food for people in need.

SecondBite were very pleased to send its National and State Operations Managers to Media Training with Tony Nichols at Good Talent Media. Feedback received from the team was very positive, with Tony helping them to focus on how best to get our message out, even when faced with difficult questions and situations. We are now sending a second group of employees to Tony for Media Training.

Suzzanna Flanagan, Human Resources Manager -Second Bite

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Thank you again for working with me yesterday. I went into our training session feeling overwhelmed. Now, I feel much more confident about my abilities and how I can better help prepare others for media interviews. It is not an exaggeration to say that this session was the missing piece in my development as a professional in my field and, perhaps, our organization as a thought leader in our space. I cannot thank you enough for that.

Devon LaSalle, Communications Officer – Tenants Victoria

Logo of Bush Heritage Australia. The logo features three horizontal shapes resembling painted brush strokes in blue, orange, and brown on the left. The words "BUSH HERITAGE AUSTRALIA" are written to the right in uppercase black letters.

Tony’s media training with our Senior Management Team was practical and engaging, with real-life scenarios re-created in a studio atmosphere. His media and communications expertise was invaluable, and have contributed to our team feeling prepared and confident for dealing with any kind of media.

Nicole Lovelock, National Media and Communications Manager – Bush Heritage Australia

Logo of the Victorian Principals Association, featuring a dark blue circle with light blue curved lines and white dots, representing the Southern Cross constellation, next to the organization's name in blue text.

Tony Nicholls and Good Talent Media provided a well-structured and measurable half-day media training workshop for our association. Tony was able to quickly upskill our members and provide them with practical and effective methods to understand the media landscape in our sector. He is a professional and engaging coach bringing the best out of our participants who left the session feeling more confident in their ability to manage the media environment, deliver a message and achieve their goals in the media. Thanks Tony for your insight.

Anne-Maree Kliman, President – Victorian Principals Association

Logo for Mt Buller Mt Stirling Resort Management featuring a blue geometric snowflake design with a white triangular section in the center, alongside the text "Mt Buller Mt Stirling Resort Management" in a mix of white and light blue font on a dark background.

We thoroughly enjoyed the Good Talent crisis communications training and found it very beneficial for our staff. The session was very comprehensive and hands-on which made for a great learning environment, and Tony’s vast experience and knowledge was incredibly insightful. The training helped better equip staff for dealing with crisis situations with a clear strategy and skills for managing media in times of high pressure. I would very much recommend Tony’s training courses.

Gillian Dobson, Marketing & Communications Manager – Mt Buller Resort Management

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Tony’s in-depth knowledge and experience in the media industry reverberated with the Mount Hotham Management team and exposed us to new skills to prepare us for external media confrontation. He took us through a step-by-step process to develop and refine key points and messages in both positive news stories and crisis situations.

The group walked away feeling more confident and have a much stronger understanding of how to prepare for media on camera and in the social media environment.

I would recommend Tony’s media training workshops for dealing with all aspects of media.

Larissa Kuzeff, Media and Communications Officer – Mount Hotham Alpine Resort Management Board

A red rectangular logo with white text reads "VIC/TAS Branch TWU Every Transport Worker Counts.

Tony Nicholls has proved to be an outstanding media advisor, media trainer and publicist. He was very successful in recently conducting a recruitment process to find a new media officer. He’s also provided some exceptional media and presentation training to our executive team which has transformed our ability to engage with Melbourne’s media. He has clearly spent the time to understand our organization and our membership services. I have no hesitation in recommending Tony to you.

John Berger, Secretary – Transport Workers Vic Tasmania

Logo of PHN Eastern Melbourne with the text "PHN Eastern Melbourne" in bold, uppercase lettering below it, and the caption "An Australian Government Initiative" underneath. The background is white, and the text is in dark blue.

Tony provided our Executive Team with a fantastic half-day media training workshop that was tailored to our needs and provided a balance between strategy, theory, and practice real scenarios in front of a camera. He then worked with us to shape and pitch a number of our program outcomes and achieved coverage across half a dozen papers. Tony is great to work with and I highly recommend him.

Daniel Scoullar, Senior Manager, Communications and Marketing – Eastern Melbourne Primary Health Network

Complimentary on-call crisis media support

Give us a call for obligation free advice on any crisis media situations you or your organisation may be experiencing. Good Talent Media specialises in crisis media management. We’re a small team of publicity professionals who work to protect your brand and clearly communicate your message to your target audiences, internal and external stakeholders.

The steps are simple:

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We are on-call to assist you in times of crises
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We prepare your messages and spokespeople
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We deal with journalists, news editors, producers and handle media on your behalf

A complimentary call may set you up to deal with the media yourself. Or may decide to have your online reputation management situation managed for you.

All calls are dealt with in the strictest of confidence and backed with non-disclosure agreements.

Our PR Publicity Team

Our publicity team is led by Tony Nicholls. They know what it takes to get your stories published in Melbourne’s leading print, online and broadcast media. We can help you get noticed, fast.

Our professional and friendly publicity services are targeted and developed in collaboration with you to ensure maximum, effective publicist coverage received. We are here to achieve your goals for you.

Cutting through to build brand

We know the value of genuine and interesting news stories and we know how to engage with key Melbourne journalists to promote your stories. You will benefit from using our experience and contacts to get your stories out there.

Publicity is essential for promoting your organisation and brand. With increased publicity in some of major news outlets, you will increase your influence and authority in the community.

How we work to get you results

Our dedicated and experienced publicity support team has a proven track record of raising the profile of various NGO’s, peak bodies, government agencies, and small businesses.

As experienced publicists, we will work with you and your team to identify your strengths and uncover great story angles that we will pitch to news editor and journalists both locally and nationally.

As a journalist with over a decade experience, working across commercial radio and television networks and for the ABC and SBS, GTM founder Tony Nicholls knows what journalists look for in a good story.

Mapping your PR publicity plan

We will help you develop your short or longer-term publicity plan by:

  • Conduct a media strategy workshop with your team – a fun and essential way to know your product and promote it
  • Develop a tailored publicity plan targeting key audiences and Melbourne media outlets
  • Pitch your stories to key Melbourne journalists and news editors to ensure maximum coverage
  • Strengthen your brand
  • Increase your reach and authority in the broader community
  • Get your message through various means (press release, storytelling, etc) to key stakeholders and partners

PR / publicity planning solutions

A well-researched and succinct public relations plan can provide the perfect platform from which to launch a new product or service.

Establishing goals, understanding what your message is, the public opinion about you, what the audience wants to hear, and the best channels which to promote the message is vital to your business success.

Good Talent Media’s PR planning follows seven key deliverables:

    • Review of any existing PR initiatives or ideas and creation of publicity plan
    • A thorough environmental scan of the industry in which you operate, including competitor analysis
    • Establishment of a practical media outlet list including contact details
    • Production of a news release calendar from which to plan a full 12-months media activities
    • Identification of thought leadership opportunities (e.g. speaking engagements and commentary) on your industry
    • Blog and social media strategy
    • Case studies and white paper opportunities

    While our seven-point publiciity plan covers everything required for a successful campaign to boost your profile and promote the business, PR requires flexibility and a recognition that things can and will change over time.

    This includes taking advantage of any broader news cycles or stories on your given topic that may arise from time from which you can insert your story.

    With this in mind our PR plans are designed as ‘living’ documents that can easily be adapted to suit any change in circumstance or timing.

    If you would like to work with an experienced publicity firm in Melbourne, that gets results, contact us for a chat.

    Contact Good Talent Media Today

    Whether you need ongoing and comprehensive brand reputation management, or you’ve found yourself in the middle of a Black Ops level crisis, our experienced team is here to manage the situation and come out on top. Contact us for more information on any of our services or book a consultation with our team today to get started. We’re looking forward to working with you.

    LinkedIn Management

    LinkedIn is the preeminent social media platform for industry leaders. It establishes your credentials, your insights, and your practical ideas for the sector. It’s essential that your LinkedIn profile and content reflect that expertise and vision.

    Good Talent Media helps sharpen up your LinkedIn profile, biography, and your posting content with industry leadership pieces and hero content that help position you as an invaluable voice in your sector.

    Social Media PR support

    Having a social media presence today is essential to building a brand profile. We help you create a social media strategy that positions you as an industry leader and invaluable resource.

    Build your followers and social media presence with authoritative and informative content that makes you an indispensable asset to your sector by following our social media content plans.

    We provide 3 one hour telephone coaching sessions, and an Email Support Program. Another feature of our social media support is how to avoid or manage a social media crisis.

    Social Media facelift

    Your social media accounts are the first port of call for most clients and stakeholders. Project a professional appearance by giving your social media accounts a facelift.

    Good Talent PR offers design and branding services to give your social media accounts a new look and feel. We also offer advice on copy and make sure you have appropriate calls to action on Facebook, LinkedIn, and Instagram.

    Brand Building and Lead Generation

    Think about social media as the interface between your organisation and the public. It’s a space where people can gather information about your organisation, product, service or industry without committing to action.

    Good Talent PR knows how to encourage social media visitors, get them to your website, get them to take action, and to convert them to leads.

    Develop a social media strategy

    We conduct a fact-finding workshop then develop a detailed communications strategy.

    Social Media Branding

    We set up or adjust your social media platforms, ensuring brand uniformity across the board.

    Content-creation

    We deliver well-written collateral for posting and source appropriate photos, graphics, infographics and videos.

    Social media management

    We manage your social media presence across multiple platforms.

    Facebook

    • Set up or refresh account, profile, biographies, look and style
    • Content creation: 20 posts per month
    • Feature posts: thought leadership and blogs
    • Monitor client interaction and comments
    • Targeted software to grow your audience

    Twitter

    • Set up or refresh account, profile, biographies, look and style
    • Content creation: 40 posts per month
    • Feature posts: thought leadership and blogs
    • Monitor client interaction and comments
    • Targeted software to grow your audience

    LinkedIn

    • Set up or refresh account, profile, biographies, look and style
    • Content creation: 12 posts per month
    • Feature posts: thought leadership and blogs
    • Monitor client interaction and comments

    Instagram

    • Set up or refresh account, profile, biographies, look and style
    • Content creation: 20 posts per month
    • Monitor client interaction and comments

    PR and Social Media Strategy

    Social Media is a dynamic space and vital connection to audience. We start with a clear roadmap suited to your organisation and industry, then develop a tailored Social Media Plan you can easily implement.

    Your PR and Social Media roadmap should have clear timelines, events, and measurable goals both online and offline to increase your exposure and strengthen your brand.

    By getting the human touch points right, your PR and Social Media strategy will start connecting with your target audience; whether that be in Melbourne, Victoria or Australia.

    The steps in the plan are as follows:

    STEP ONE – WORKSHOP

    We get the key players into a room to collect your dreams, plans, stories and ideas. The workshops are fun, interactive, educational, and inspirational. In these strategy workshops we discover the unique elements of your business. It’s like panning for gold. Clients often don’t know that they’re sitting on amazing stories or social media opportunities.

    This facilitated workshop allows participants to identify risks, agree on key messages, clarify target markets and develop a media strategy.

    Example Content (subject to customisation)

    • Establish your vision, mission and specific media objectives
    • Identify your audiences
    • Develop media messages
    • Identify key influencers who could support your stories/messages
    • Identify key ambassadors who could support your stories/messages
    • Identify media risks and develop counter narratives
    • Identify case studies that support your messaging
    • Decide which media to target
    • Consider possible events
    • Consider using philanthropy as a tool to attract positive media
    • Consider how all of the above could be used to enhance your social media profile
    • Consider how all of the above could be featured in video content

    STEP TWO – ACTION PLAN

    After the workshop, we research your industry and identify opportunities in Melbourne, Victoria, nationally or internationally. We develop a Social Media Strategy which includes a 12-month schedule of key dates, an events timeline, targeted social channels, digital advertising options and social media style protocols.

    WHAT YOU’LL GET:

    News Cycle
    A good PR and Social Media plan is written with your city’s news cycle in mind. We create events and stories that position you to connect with topical media stories to elevate exposure for your organisation and spokespeople.

    Your audience
    We create your brand’s social persona, marketplace value proposition, multiple and or singular target markets.

    Social Media Style Protocols
    We establish your organisation’s online look, feel, and persona, and give your team a clear set of rules: How often to post, what to post, how to deal with online trolls. You will get clear community management guidelines, along with clear font, voice, style, authority, sales and call to action guidelines.

    12-month PR and Social Media Strategy Action Document
    Within four weeks of the workshop, we present you with a detailed PR and Social Media plan you can either implement yourself, or that we can implement on your behalf.

    Organisational Interview Kit


    You will receive an interview kit which contains key media messages, sound bites, industry and organisational stats, trends and data, and case studies to support those messages.

    SWOT Analysis
    What are the strengths, weaknesses, opportunities, and threats for your organisation within the context of your sector?

    Melbourne Public Relations (PR) Campaigns

    We are a PR campaign agency that has accomplished many successful PR campaign management projects in the past. We combine three key elements that come together to make an impactful PR campaign. At Good Talent PR our professional and dedicated senior consultants bring those elements together to deliver a successful campaign that meets your needs and delivers results.

    The Elements of a Sucessful Public Relations Campaign

    • Identify and be clear on your main goal or objective
    • Identify your target audience/s
    • Develop clear messaging to achieve your objective including a call to action

    Goals and Objectives

    There are many ways of approaching a Public Relations campaign. The design of your plan will depend on your main objective.

    Do you want to:

    • Raise awareness of an issue
    • Increase brand identity
    • Increase your sales or donor base
    • Influence government policy on a social or economic issue

    Target Audience

    Once we have clarified the main objective, we will identify the target audience, key influencers, and decision-makers we need to reach out to.

    Finding your target audience is essential to achieving your objective. You need these people to understand your PR efforts and get on board with your stories and brand identity.

    We will identify the media outlets best suited to reach the people you need to talk to.

    Messaging

    Every Public Relations campaign needs a strong and clear high-level key message to lead the campaign and provoke the change you want to see or motivate people to get behind your call to action.

    Our expertise in developing successful PR campaigns will assist you to clarify and deliver the messages needed to reach your target audience and meet your campaign objectives.

    We will make sure your campaign messaging (e.g. press release) reaches the people you need to influence and educate. Our combined expertise in journalism and PR sets us apart in the industry. We know how to work with you to create the messages and how to pitch to our media relations – journalists and news editors in targeted publications.

    Contact us today for more information on creating an outstanding PR campaign that gets results.

    Marketing

    Marketing Agency / Internal Communication Training

    As the leading internal communication agency, Good Talent PR specialises in developing effective marketing strategy, running workshops and training for your organisation.

    Internal PR and External PR

    Many organisations overlook internal communications when developing a communications strategy. However internal communications are just as vital as external communications. Having a well designed internal PR communications strategy that aligns with your organisations’ strategic plan will ensure a healthy organisational culture that engages staff and improves productivity.

    What is Marketing

    “Your workforce can be your greatest asset and advocate, or your loudest critic. How often do you hear about an organisation that isn’t valued by its employees? ‘It’s not a great place to work; they don’t really tell us what’s going on or ask for our feedback. We don’t feel valued.”

    Alternatively, in an organisation with a good culture and health marketing you are more likely to hear staff comments like; “It’s a great place to work, we have a staff newsletter that we contribute to and regular updates from our CEO and executive team that allow us to give feedback.”

    A marketing plan should be developed in collaboration with your HR team and aligned with your organisational strategic plan. Having a strong marketing strategy is vital to achieving your goals and objectives. This includes activities such as:

    • A regular internal newsletter that allows for staff contribution and feedback – tailored to the culture of your organisation
    • A regular CEO and executive/director updates (high-level summary of important issues or advocacy campaigns for example)
    • Intranet or electronic staff noticeboard
    • Staff surveys

    What are the benefits of having a marketing strategy?

    • Build staff satisfaction
    • Contribute to healthy organisational culture
    • Engage staff, increase productivity and workplace pride
    • Align staff practices more closely with your vision and mission

    How can Good Talent help you?

    Our PR team will meet with you and discuss your current internal communications and develop a proposal to work with your executive team and staff reps to get a strategy in place.

    Elements of developing your marketing strategy include:

    • GT PR review your strategic plan and current internal communications status
    • GT PR conducts a half-day workshop with the leadership team and front-line staff representatives, ideally a small group of 4-6 people.
    • From this workshop, GT PR develops a draft internal communications strategy that aligns with your strategic plan
    • GT PR provides final strategy and assists in implementation phase if required

    Contact us today to get started on developing an effective internal communications plan/strategy that will help you achieve your organisations objectives and goals and build a great organisational culture.

     

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