News
PR Pro’s V PR Joe’s: What does PR really cost?
If you happen to have $2k or even $4.5k total budget – don’t call a PR company. For that level of spend, enrol in some courses...
How do you treat your gardener?
When you are looking for a PR partner, it’s always handy to remember, that you’re being interviewed too. Ideally, the agency or...
Is Donald Trump the king of spin?
Donald Trump. It’s a name that is incredibly recognisable, with a face and hair that are probably equally (and at times) even...
The upside and downside of doing PR yourself
Like a lot of things in life, there is the upside and then the downside of doing something yourself. The same thing can be said...
Djokovic snubs media following ‘offensive remarks’
Tennis great and 10-time Australian Open champion Novak Djokovic snubbed tennis legend Jim Courier, leaving him hanging as...
Danielle Collins and the rise of the ‘tennis brat’ this summer
Danielle Collins. She wasn’t necessarily a name on everyone’s lips up until last week. For those unfamiliar, Danielle Collins is...
The ban of TikTok and what it means for brands
Well, that certainly wasn’t on my bingo card for 2025. On the morning of 19 January, the US banned and deleted an app that is...
Nine News’ Alex Cullen taken off the air
The Today show’s Alex Cullen has been swiftly removed from his regular hosting duties and taken off the air, after accepting...
Slater & Gordon short-changing staff: A crisis a decade in the making
It’s frankly not a good look.Picture this: you are one of Australia’s leading trade union and labour movement law firms.You bill...
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