fantastic framing

Fantastic Framing is one of the country’s top mobile picture framing companies with stores spanning Victoria, NSW and Queensland.

CEO Avi Efrat runs his business with both his staff and the artists he works with at the centre. A major part of his business model is ensuring art as a profession remains viable and he gives all artists a 40 per cent cut in the profit of any frame sold.

Since partnering with GTM, Avi and his team at Fantastic Framing have become major advocates in the small business space. From advocating throughout Covid-19 lockdowns for better support for small business, sharing his tips for getting on top of staff shortages to even weighing in on the Cost of Living crisis.

Avi Efrat has shared his PR messages on major platforms including the AFR, ABC, The Age/Sydney Morning Herald and Smart Company, among many other outlets and publications.

Avi has also connected GTM with a range of artists to secure ongoing profile pieces. He recently launched his first podcast with GTM called ‘The Art of Business’, which can be found on Spotify, Apple Music and beyond.

Tony Nicholls

Tony Nicholls

Founder and Director of Good Talent Media

Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.


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