Who: Fantastic Framing is one of the country’s top mobile picture framing companies with 12 stores across NSW, VIC, QLD and WA.
What: CEO and founder Avi Efrat runs his business with both his staff and the artists he works with at the centre, with an ethos to make art “more affordable” and “more accessible”. By offering end-to-end delivery for artists, this has seen Avi’s business be dubbed “The Amazon of Art”.
The Brief: To raise overall brand awareness about Avi and Fantastic Framing, to raise the profile of the artists Fantastic Framing work with and to position Avi as a major advocate for small businesses.
How: Since partnering with GTM, Avi and his team at Fantastic Framing, he has been able to advocate for small businesses by calling on better support for small businesses during the Covid-19 lockdowns, sharing tips and stats on how to combat staff shortages and weighing in on topical news stories including cost-of-living crisis and how to retain Gen Z talent.
The Result: By having a compelling message, strong call to action and being able to share key data, GTM has secured top-tier media coverage for Avi including The AFR, The Age, ABC and News.com.au, which has built credibility for him.
PR and Beyond: Avi launched his first podcast, “The Art of Business” where he explores the intricacies of owning and running a business. GTM is responsible for managing and editing Avi’s podcast, which can be found on Spotify and Apple Music, and further serves as a way for Avi to amplify his brand and the work he is doing with artists as he also profiles aspiring, up-and-coming and established artists.
Tony Nicholls
Founder and Director of Good Talent Media