Virtual or Studio Media Training
VIRTUAL OR STUDIO MEDIA TRAINING WORKSHOPS
VIRTUAL OR STUDIO ADVANCED MEDIA SKILLS TRAINING
VIRTUAL OR STUDIO LOCAL GOVERNMENT MEDIA SKILLS TRAINING
VIRTUAL OR STUDIO CRISIS MEDIA TRAINING
VIRTUAL OR STUDIO PRESENTING FOR VIDEO MEDIA TRAINING
VIRTUAL OR STUDIO PRESS RELEASE & MEDIA WRITING
VIRTUAL OR STUDIO EXECUTIVE PRESENTATION SKILLS TRAINING
ONLINE CRISIS MEDIA TRAINING: ANNUAL DIGITAL SUBSCRIPTION
Virtual or Studio Media Training Workshops
Our virtual or studio media training workshops show you how to quickly prepare for an interview, and confidently get your messages across. Our experienced media trainers will show you techniques to shake off nerves and tell your story clearly.
Gain confidence with the media by practicing a range of interview scenarios throughout the training.
The media interview techniques we teach are easy to remember and use.
Virtual or Studio Media Training Workshops
Virtual or Studio Media Training Workshops
Virtual or Studio Media Interview Skills Training
Four-hour initial session, plus two one-hour CEO follow-up sessions
INCLUDES 12 months ongoing media interview support plus an Online Training Subscription
This Melbourne Media Training workshop is designed for small groups with varied media experience, and is customised to the needs of the company.
The workshop helps spokespeople engage all media platforms with confidence, clear messages and a strong media plan.
As the principal consultant I use my journalistic experience to lead media training workshops and provide strategic media and message development advice.
The training is customised to the needs of the individual or small groups, and spokespersons can be put through a range of radio, television, online and print interview scenarios.
Twelve months ongoing access to the Principal Consultant (two one-on-one follow up sessions plus telephone, email and text)
Example Content
Developing and getting your message across Print, Radio, TV & Online
Responding to different interview techniques
Dealing with tough issues and unexpected questions
Steering interviews back to your media messages
Media interview practice
Pitching stories and understanding the news cycle
Active Adult Learning Structure
Multiple interview simulations across industry relevant interview scenarios
Interview technique – Answer the reporter’s question respectfully then Guide them back to your messages or story (20/80 rule)
Message structure – Problem/Solution, Fact/Result, Call to action, Benefits
Message supports – Stories, statistics and sound bites
All theory is reinforced by practice, and through instant playback facility review
TV/Radio Studio
News camera
Camera crew/operator
Radio studio equipment
Play back facility to review interviews instantly
Interview lighting equipment
Ongoing Learning
Pre-training media skills assessment
Vimeo link to the workshop video
Media Training Manual
Ongoing access to the Principal Consultant (telephone, email and text)
Online media training subscription
Session Customisation INCLUDED: (two days)
Message creation
Interview scenario creation
Development of scenario questions
Pre-training media skills assessment
Customisation of session to organisation’s requirements
Virtual or Studio Advanced Media Skills Training
Four-hour initial session, plus two one-hour CEO follow-up sessions
INCLUDES 12 months ongoing media interview support plus an Online Training Subscription
This intensive Melbourne Media Training workshop is designed for spokespeople with varied media experience, who are looking to update and refine their skills.
The workshop is customised to the needs of the group and prepares participants who deal with Melbourne’s sophisticated and fast-moving media and news environment. The workshop includes a range of radio, television, online and print interview scenarios.
TV/Radio Studio
Message development and delivery
Overcoming combative questioning styles
Tailoring performances to Radio, Television, Print and Online
Crisis communication management
Crisis communication for social media
Developing confidence and assertiveness
Dealing with your nerves
Writing media press releases
Identifying and using media messages or grabs
Responding to different media interview techniques
Dealing with your nerves
Steering interviews back to your media messages
News camera
News camera operator
Television monitor to watch replays of interviews instantly
Interview lighting equipment
Pre and post-training media skills assessment
Vimeo link to the workshop video
Detailed course materials
Twelve months ongoing access to the Principal Consultant (two one-on-one follow up sessions plus telephone, email and text)
INCLUDED for all program
Spend an hour on the phone with an experienced journalist prior to your next interview
Get advice on any conceivable current, future or possible media situation
Speech structure
Message creation
Five ways to make a great start
Five ways to ease the nerves
Develop a plan
Develop a story and strong messages
Anticipate tough questions and prepare messages
Practice until we get it right
Unlimited emails and phone call questions in the lead up to the interview
Crisis Media Workshops
Gain confidence with the media by practicing a range of interview scenarios throughout the training.
The media interview techniques we teach are easy to remember and use. This workshop is suitable for not-for-profits, peak bodies, corporates, CEOs, local councils, government agency, or government departments.
Crisis Media Training
Four-hour initial session, plus two one-hour CEO follow-up sessions – 12 months ongoing media interview support INCLUDED
Attendees will face a media crisis when they walk in the room, and then as a team formulate responses as the situation gets progressively worse.
Trainees will have tweets and breaking news pieces to deal with on the hour, as they try to collect accurate information and consult with their key partners.
This is a great opportunity for your communications team and senior executives to put their crisis media plan to the test.
At the end of the session your response as a team will be evaluated, and you will be shown what went well, what could be improved, as well as how.
How quickly will you respond to the crisis?
What are your key priorities?
Who are your key partners?
What are your key messages?
How will you use your social media channels?
How will you engage the traditional press?
How quickly will you correct inaccurate reporting?
Location: Your premises or Melbourne CBD studio/conference facility
Advanced Crisis Media Training
Four-hour initial session, plus two one-hour CEO follow-up sessions – 12 months ongoing media interview support INCLUDED
This crisis media training session gives CEOs and executives a framework to proactively respond to a crisis within their industry.
Organisations that manage crisis situations well are able to limit reputation damage, as well as influence and shape reporting through proactively communicating their versions of the story.
This customised crisis media training session will take participants through a staged process of how to proactively manage a crisis hour to hour for the first 72 hours.
Location: Your premises or Melbourne CBD studio/conference facility
Quickly respond to the crisis on social media
Define your key priorities and key partners
Collaborate with your key partners
Write key messages
Select and use all of your social media channels
Select and engage traditional press
Quickly correct inaccurate reporting
Prepare for and participate in a press conference
Twelve months ongoing access to the Principal Consultant (two one-on-one follow up sessions plus telephone, email and text) INCLUDED for all programs
- Spend an hour on the phone with an experienced journalist prior to your next interview
- Get advice on any conceivable current, future or possible media situation
- Speech structure
- Message creation
- Five ways to make a great start
- Five ways to ease the nerves
- Develop a plan
- Develop a story and strong messages
- Anticipate tough questions and prepare messages
- Practice until we get it right
- Unlimited emails and phone call questions in the lead up to the interview
Virtual or Studio Presenting for Video Media Training
Media trainers help spokespersons find the sweet spot between their own natural ability, and that something extra.
That something extra is the X factor that media training can bring. Yes, body language, voice modulation and emphasis are important. But how you structure your story and the messages in it, is paramount.
Clear media communicators get their message across through having easy to understand stories and punchy messages.
Great videos make their messages clear right from the start. They also illustrate the messages with real examples.
Using real examples is a great video presentation technique because you don’t need to remember a script. Presenting a story that you know allows you to relax and simply share your experiences.
Your story will naturally have a key point, and like any good story, that key point or key message will just flow naturally.
Clear messages or key points
Real examples/stories
In your preparation first identity your goal, then the message that will achieve that goal and then the story that illustrates the message.
If you structure your piece to camera in this way the video editor will have ample opportunity to edit you in the best light.
Example Media Content (subject to customisation)
- Using media messages, and getting them across Print, Radio, TV, and Online
- Responding to different interview techniques
- Dealing with tough issues and unexpected questions
- Steering interviews back to your media messages
- Media interview practice
- Pitching stories and understanding the news cycle
Active Adult Learning Structure
- Multiple interview simulations across industry relevant interview scenarios
- Interview technique – Answer the reporter’s question respectfully then Guide them back to your messages or story (20/80 rule)
- Message structure – Problem/Solution, Fact/Result, Call to action, Benefits
- Message supports – Stories, statistics and sound bites
- All theory is reinforced by practice and instant playback facility review
TV/Radio Studio
- News camera
- Camera crew/operator
- Radio studio equipment
- Play back facility to review interviews instantly
- Interview lighting equipment
Example Presentation Skills Content (subject to customisation)
- Getting your message across clearly
- Quick speech preparation
- Managing fear
- Easing your nerves
- Building confidence
- Creating a plan
- Starting strongly
- Engaging the audience
- Using humour
- Theory on presentation structures
- Theory on presentation styles
- How to write a great presentation
- How to quickly prepare a presentation
- Speech delivery practice
- The trainee will give a number of speeches, detailed feedback will be provided and new techniques will be demonstrated
- All public speaking theory is reinforced by practice
Remote Presentation Skills Training Process
Step 1.
Each trainee receives a Video Presentation Skills handbook. The handbook will outline exercises to do to prepare for the one-on-one training. It will also have an exam to complete based on this theory section.
Step 2.
60 minute intensive one-on-one Video Skills training session over skype.
Step 3.
Homework. The trainee will use their new skills to create a video on their computer camera and submit it to the trainer prior to the next session.
Step 4.
The homework video is reviewed during a second more intensive 60 minute one-on-one Video Skills training session over skype. After the session the trainee will be required to film a final home work video for review
Follow Up Support
All trainees will have 12-months ongoing follow up support over text, email and telephone. Trainees can continue to phone GTM trainers for guidance and video performance feedback.
Ongoing Learning
- Links to the workshop
- Media Training Manual
- Ongoing access to the Principal Consultant for twelve months (telephone, email and text)
Virtual or Studio Press Release Media Writing Workshop
This virtual or studio workshop teaches attendees how to write effectively for media partners. The session will help trainees understand the elements of a strong story and how to write and pitch it to the press.
The training is facilitated by an experienced journalist and media trainer who knows what the media will use for TV, Radio, Print, Online, and what they will ignore.
This is an intensely practical workshop where participants will need to come prepared to write press releases, create stories, agree on messages, write angles, develop leads and coin sound bites.
Four-hour initial session, plus two one-hour CEO follow-up sessions
Virtual or Studio Press Release Media Writing Workshop
What is a media story?
Writing strong leads
Creating media worthy angles
Selecting case studies to support the lead
Interviewing case studies and spokespeople to extract the right quotes
Determining your goal for the press release
Active Adult Learning Structure
- All theory is reinforced by group and individual exercises
- Attendees will create a story, complete with all necessary media elements
- Attendees will write at least three press releases each
- Trainees will present their stories, messages, sound bites and releases to the group
- Participants will have ample time to ask questions and focus on writing that is relevant to their jobs
Determining your audience for the press release
Selecting the right TV, Radio, Print, online and or specialist publication for the story
Creating strong stories
Creating concise, memorable and quotable messages
Picking the right angle or lead
Creating usable media sound bites
Ongoing Learning
- Comprehensive Media Training support documentation
- Ongoing access to the Principal Consultant for twelve months (telephone, email and text)
Newsrooms are more underresourced than ever before. If your press release doesn’t hit the mark with the title and the first paragraph, it will be deleted.
This workshop teaches you how to avoid the trash bin and get coverage.
Virtual or Studio Advanced Media Skills Training
Four-hour initial session, plus two one-hour CEO follow-up sessions
INCLUDES 12 months ongoing media interview support plus an Online Training Subscription
Includes twelve months ongoing public speaking support
Virtual Executive Presentation Training
Our virtual presentation & public speaking courses are designed to help you overcome your nerves and speak confidently. Our coaches will teach you a simple technique to quickly and confidently prepare for any type of speech.
Virtual or Studio CEO Presentation Training
Four-hour initial session, plus two one-hour CEO follow-up sessions
INCLUDES 12 months ongoing media interview support plus an Online Training Subscription
Our virtual presentation & public speaking courses are designed to help you overcome your nerves and speak confidently. Our coaches will teach you a simple technique to quickly and confidently prepare for any type of speech.
Content: (subject to customisation)
- Get your message across clearly
- Learn the art of quick speech preparation
- Manage fear & build confidence
- Easing your nerves
- Building confidence
- Creating a plan
- Starting strongly
- Engage the audience
- How to use humour
Active Adult Learning Structure
- Theory: presentation structures
- Theory: presentation styles
- Practice: write a great presentation
- Practice: prepare a presentation quickly
- Practice: delivering a speech
- The trainee will give a number of speeches, detailed feedback will be provided and new techniques will be demonstrated.
- All public speaking theory is reinforced by practice
Ongoing Learning
- Public speaking training manual
- Vimeo link to the workshop video
- Twelve months of ongoing public speaking support and access to the Principal Consultant via telephone, email and text.
Content : (subject to customisation)
Writing a great speech
How to practice properly
How to prepare a speech quickly
Getting over your nerves
Managing fear
Speaking clearly
How to get your message across
Ad libbing
Keeping it simple
Cutting out the ‘ums’
Limiting powerpoint
Making it matter
Active Adult Learning Structure
Theory: presentation structures
Theory: presentation styles
Practice: write a great presentation
Practice: prepare a presentation quickly
Practice: delivering a speech
The trainee will give a number of speeches, detailed feedback will be provided and new techniques will be demonstrated.
All public speaking theory is reinforced by practice
Ongoing Learning
Public speaking training manual
Vimeo link to the workshop video
Twelve months of ongoing public speaking support and access to the Principal Consultant via telephone, email and text.
Online Media Training: Annual Digital Subscription
Whether you’re a media novice or a seasoned media expert, this subscription will give you access to a lifetime of media skills and knowledge. This package is perfect for CEO’s, spokespeople and communications teams that have done in-person training and want to stay up to date, and those considering media training and want to know what they’re in for.
Good Talent Media has trained thousands of CEO’s, spokespeople and communications teams.
Media Planning Templates:
Crisis Media Management Plan Template – Protect your reputation or lose it forever
PR Planning Template – Have a plan to get positive press.
Executive Presentation Template – Get your spokesperson lectern ready
Media Training Videos:
Media Training – Telling your stories and getting your message across
Presentation Training – How to overcome fear, feel and be amazing
Crisis Media Training – Why social media is your primary defence in a media crisis
Essential Media Training Manuals:
Media Training – Learn how to get your message across
Social Media Training – Be a social media pro among all of the Joes
Presentation Training Training – Learn how to overcome your nerves and speak clearly
Public Relations Training – Take advantage of traditional media’s content squeeze
Press Release/Media Writing Training – Avoid the press release filing cabinet (rubbish bin)
Seven Live Media Training Webinars:
(Hosted by experienced GTM journalists and content management specialists)
Media Training – Handling tough interviews
Executive Presentation Training – Managing your nerves
Public Relations Training – Creating effective campaigns
Press Release/Media Writing – Pitching to newsrooms
Ongoing Learning
- 12 month subscription for participants taking part in Crisis Media and Media Training Workshops
- Ongoing access to the Principal Consultant for 12 months (telephone, email and text)
Interested in learning more about Good Talent Media?
Call us today on 1300 258 995 OR use our Contact Form.