Our Team
We work with for-purpose organisations with clients across a wide range of sectors including healthcare, disability, social advocacy and not-for-profits.
We are specialists in strategic storytelling that resonates and inspires action to drive meaningful change.
Your vision becomes our purpose, as we collaborate to create stories that not only capture attention, but also leave a lasting and positive imprint on the lives they touch.
Tony Nicholls – Founder & CEO
I am an accomplished broadcast journalist with experience working for many reputable news media outlets for more than ten years, including the ABC, SBS and Network TEN. During my tenure, I covered hundreds of news stories at the local, national and international levels.
Most importantly, it was this background as a reporter, journalist and presenter which led to Good Talent Media being born. I know first hand how a journalist thinks, how they work, what format they look for and what types of news stories journalists love to run with.
At Good Talent Media, we strike the perfect balance with a team of ex-journalists, PR experts and Brand & Marketing superstars. As an ever-growing agency, we pride ourselves on accelerating brands and making industry leaders out of our clients.
As CEO of Good Talent Media, Tony leads client strategy and sets a standard of excellence in service delivery; he’s passionate about helping for purpose organisations tell stories that build brands and change lives.
Sally Beerworth – General Manager
She has held leadership positions in both the Account Management and Creative departments, most recently as a Creative Director.
At Saatchi & Saatchi London, she ran the €500 million T-Mobile account, across 13 European markets and won awards at Cannes, D&AD, One Show, Clio & British Arrows.
Sally has worked on some of the world’s famous brands including Cadbury, Google, Qantas, Toyota, The Olympics, LinkedIn, American Express, the Wallabies & the Red Cross.
And all this experience has lead her to believe that the only sustainable competitive advantage, is creative thinking.
Caroline Fleming – Group Account Director
With years of newsroom experience followed by helping over 100 different clients hit their goals with Advocacy PR, Caroline brings with her an outstanding knowledge of all facets of traditional media and what a story needs to really make it stick.
From getting policy changed in the disability space in both NZ and Australia to leading key campaigns and report launches for some of the country’s most powerful NFPs – she has a passion for making a difference through media.
Caroline is the Group Account Director at Good Talent Media – specialising in strategy, story development and media outreach.
David Livingstone – Political Lobbyist
As a diplomat with the Department of Foreign Affairs & Trade (DFAT) (23 years), David had postings as Deputy Head of Mission, Baghdad, Deputy Consul-General, Hong Kong & Deputy High Commissioner, Nairobi, as well as shorter missions in Taipei, Beirut, Ankara, Beijing and Geneva.
Other roles with DFAT included Lead Negotiator on Intellectual Property on the free trade agreement with China & in Geneva in the World Trade Organization; and Australia’s lead negotiator in APEC.
David was also the Chief of Staff to the former Federal Parliamentary Secretary for Trade (and later, Education); Head, Global Engagement for the Business Council of Australia and Director, International & Civic for the City of Melbourne.
David was appointed Adjunct Professor at the Australian Defence Force Academy (UNSW Canberra Campus) and Federation University (2015-18).
David has a Master of Laws (UNE), Bachelor of Laws (ANU), Bachelor of Arts (Uni Melb), was admitted to Practice in the Supreme Court of South Australia & is a Graduate of the Royal Australian Navy Staff College.
Jelena Avramovic – Senior Account Director
Jelena is an experienced public relations and communications specialist with over 13 years’ experience.
She spent the first seven years of her career working for esteemed, global PR agencies in Qatar / the MENA region, with clients across a diverse range of sectors including education, health, banking and finance, oil and gas, hospitality and real estate.
Since moving back to Australia, she has worked both in-house and in agency roles, with a focus on media strategy, earned media and social media, with an understanding of how to best leverage paid media and working alongside creative to ensure impactful, brand storytelling that delivers real results for her clients.
Most recently she has worked for the world’s largest social fundraising platform where she led key campaigns and their annual year in giving report, highlighting the record level of giving amongst Australians for the last three years.