Chris Christofi, CEO of finance and investment company, Reventon, wanted to raise funding and awareness around the plight of Australia’s homeless as part of CEO Sleepout. Chris was looking to raise enough money to build a house which he would then sell, with all proceeds going to St Vincent de Pauls.
We determined Chris sleeping out in 2020 while others did a virtual sleep-out was going to invite media interest. We sought out and secured media partners to travel with Chris on his journey. Studio 10 interviewed Chris on the eve of the sleep out and the next morning, while Sky interviewed Chris live from Federation Square. The publicity helped Chris secure the funds he required to build and sell the house which is scheduled to go ahead over the coming months.