In the last decade food delivery services have become a staple of modern life, dominated by highly recognizable brands like UberEats and Deliveroo. It was in this context of its brand being crowded out that EASI Australia approached Good Talent Media (GTM) to help develop a strategy for raising their profile, brand, and industry credentials.
By helping EASI find reactive news opportunities and by working with them to become an industry leader around such issues as COVID safety, philanthropic work, rider safety, and delivery times, EASI is now beginning to build a reputation amongst journalists, the food industry, and the general public.
EASI has decided on the back of its successful PR forays with GTM to engage us to produce social media advertisements for them and to introduce them to new market segments.
Tony Nicholls
Founder and Director of Good Talent Media
Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.