In the 1990s Drake International’s brand was synonymous with recruitment and employment excellence. Since then other players like Seek have entered the market and positioned themselves well through traditional media engagement.
Recognising that the fantastic work and industry innovations they were engaged in weren’t getting public recognition, Drake International decided to engage Good Talent Media to bolster their national profile and to reassert Drake as an industry leader in the workplace training, HR, HS&E, and employment forecasting space during the COVID crisis.
Good Talent Media has taken Drake on a journey across first tier media outlets such as The Australian, The Age, Sydney Morning Herald, Brisbane Times, Canberra Times, WA Today, ABC Radio National, and Ten News, as well as business, legal, and HR media and podcasts.
By helping Drake articulate clear themes and calls-to-action in their stories, and utilising our strong and extensive relations with serious our news media contacts, Good Talent Media has achieved strong and clear coverage across leading Australian media mastheads.
Tony Nicholls
Founder and Director of Good Talent Media
Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.
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