Between COVID and trade tensions with China, the food industry has gone through a challenging period.
As an Australian seafood business looking to promote its products, EP Seafoods engaged Good Talent Media (GTM) to carve out a unique value proposition around one particular product: mussels.
GTM has set EP Seafoods up with media opportunities at 6PR, 2GB, 3AW, ABC Radio Adelaide, ABC Radio Eyre Peninsula, 3RRR, Australian Women’s Weekly, The Age’s ‘Good Food’ lift out, as well as a series of trade publications and program features where CEO Andrew Puglisi can talk to the special environmental, cost, culinary, and health benefits of the mussel!