Good Talent Media (GTM) was employed by the Firefly Zipline team to deliver media coverage and media training with the aim of driving ticket sales.
GTM provided the zipline team with media opportunities in various national and metro first-tier outlets including the Sunrise television program, news.com.au, the Herald Sun, 3AW, all three commercial TV news bulletins in Melbourne, ABC Melbourne Breakfast, and Smooth FM Melbourne.
Coverage was also seen in key industry media outlets such as Broadsheet, Time Out and Urban List.
The coverage helped to solidify the zipline’s status as one of the first events for Melbourne’s public to participate in after two years of extended winter lockdowns and co-founder Emma Moad’s status as a leader in the events industry.
Founder and Director of Good Talent Media