Firefly Zipline was a public event designed to bring Melburnians back into the CBD after two years of extended lockdowns and revitalise the city’s economy and social life.

Good Talent Media (GTM) was employed by the Firefly Zipline team to deliver media coverage and media training with the aim of driving ticket sales.

GTM provided the zipline team with media opportunities in various national and metro first-tier outlets including the Sunrise television program, news.com.au, the Herald Sun, 3AW, all three commercial TV news bulletins in Melbourne, ABC Melbourne Breakfast, and Smooth FM Melbourne.

Coverage was also seen in key industry media outlets such as Broadsheet, Time Out and Urban List.

The coverage helped to solidify the zipline’s status as one of the first events for Melbourne’s public to participate in after two years of extended winter lockdowns and co-founder Emma Moad’s status as a leader in the events industry.

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Tony Nicholls

Founder and Director of Good Talent Media

Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.

Firefly Zipline

Tony Nicholls

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