TAAVIC

Tourism Accommodation Australia (Victoria) -TAA(Vic) is the accommodation hotels division of the Australian Hotels Association (Victoria), providing advice and advocacy on issues relevant to operators of Victoria’s diverse network of hotels, resorts and hosted apartment style accommodation properties.

TAA(Vic) engaged GTM’s services in an effort to help to be positioned as leading advocates for the hotel industry locally and change perceptions/attract and develop local talent into work in the sector.

Since engaging with GTM, TAA (Vic) General Manager Dougal Hollis has become a key talent speaking to the rejuvenation of the state’s tourism industry and breaking down perceptions to address the critical worker shortages in the sector, while also innovating on ways to tackle it head-on.

GTM has secured media opportunities in various top tier media outlets including The Today Show, The Herald Sun, 3AW, ProBono, Channel 9 and Channel 7 News.