About US

Our team has years of experience across a range of disciplines including Public Relations, Media Training, Digital Strategy, Search Engine Optimisation, Google Ads, Website Development, Thought Leadership, Political Lobbying, and more.

Whether you’re a not-for-profit, peak body, small business, large corporate, CEO, local government, or government agency, Good Talent Media is a full-service PR and communications agency equipped to help you attain your goals.

Tony Nicholls :: Melbourne

Tony Nicholls - Founder and Director of Good Talent Media

Founder and Director of Good Talent Media, Tony Nicholls, is an accomplished journalist with more than ten years’ experience with the ABC, SBS and Network Ten; covering thousands of news stories across Victoria, Australia and the international media.

Tony has seen the rise of digital media transform communications and the news cycle forever; making new demands of journalists, politicians and media spokespeople. Riding the wave of change, Tony understands old-fashioned news values as well as what drives the new digital media landscape.

Tony has had the privilege of interviewing Australia’s movers and shakers – the people who have shaped news bulletins. Most importantly, Tony understands what a story needs to make it to air or print.

As Director of Good Talent Media, Tony conducts all media training personally; he knows what interview questions you’ll be asked, what the media wants, and how best to deliver an impactful message.

News Logos - ABC, SBS and Ten

David Latham :: Melbourne

David Latham

David has worked as a journalist for over a decade, writing for Vice, The Guardian, and Crikey. David was appointed Managing Editor of RMITV’s cultural review site, In Review, commissioning and writing reviews from up and coming Melbourne writers and producing 26 episodes of film review show ‘Super Rate’.

Moving into the communications and public relations space in 2016, David has worked as a Public Relations Manager in the health, transport, entertainment, and not-for-profit sector, with clients such as Isuzu Trucks, Milwaukee Tool, Headland Machinery, Monash University, Linfox, and the Transport Workers Union. Specialising in media outreach, stakeholder engagement, and government relations, as a registered political lobbyist, David knows how to help peak bodies build public awareness, industry allies, and to help shape policy framework and funding outcomes.

Phoebe Moloney :: Melbourne

Martin Evans :: UK Affiliate

Phoebe Moloney is a graded journalist and PR all-rounder who has mainly worked for online and print publications as a news reporter. She studied Media and Communications at the University of Sydney where she received the Catherine Lumby Prize for academic excellence in the field of media studies in 2012. During university she was the editor of a local newspaper in Sydney’s inner west, Ciao Magazine. She went on to intern then, work as a casual breaking news reporter at the Sydney Morning Herald.

In 2017 she moved to Lithgow to work as a full-time reporter at the Lithgow Mercury, where she produced the country paper’s first podcast. In 2018 she became a full-time reporter at the metropolitan daily newspaper the Newcastle Herald, where she focussed on social justice issues. She recently moved to Melbourne and has been using her knowledge of newsrooms and journalistic practices to identify media opportunities for Good Talent Media’s clients as a PR all rounder.

Jasmin Hyde :: Melbourne

Martin Evans :: UK Affiliate
Jasmin Hyde is a Communications specialist with experience working on a range of PR projects across various industries. With well founded knowledge of the ins and outs of Melbourne, she understands how Melburnians spend their time – and how they get their news.

With an RMIT degree in Public Relations, Jasmin has worked with a number of businesses in the non-profit and cultural space including Melbourne City Mission, Melbourne Food and Wine Festival, St Kilda Festival and Melbourne Fringe.

Jasmin has come on board as an Account Manager for Good Talent Media, specialising in strategy, story development and media outreach.

Paul Chai :: Melbourne

Paul Chai
Paul Chai has been a journalist for three decades, most recently as a freelance travel writer for the Age’s Traveller section and as editor of Tigerair’s inflight magazine, Tiger Tales. He was also part of the launch team of Fairfax Media’s Travel + Leisure magazine and a regular contributor to Good Weekend, Sunday Life and The Age/SMH Good Food Guide.

Working in the UK for nearly a decade, Chai held the position of journalist/editor at The Financial Times and correspondent for LA-based film bible Variety.

Chai currently oversees accounts within Good Talent’s social affairs department, including a multicultural communications agency and disability services provider.

Casey Petersen :: Melbourne

Casey Petersen

Casey is a Communications specialist with experience across a wide range of industries.

Having worked closely with a number of high profile retail, business and financial organisations, as well as large scale Melbourne events, Casey leans on her in-depth understanding of business needs and objectives when identifying media opportunities for Good Talent Media clients.

Specialising in strategy, media outreach and story development, Casey joined Good Talent Media as an Account Manager.

Katrina Shute :: Melbourne

Katrina Shute

Katrina Shute is a journalist with over 15 years experience in television, radio and print media.

As an on camera reporter and anchor for Network Ten for close to a decade, Katrina developed a keen news sense and an eye for “good talent”.

With added experience as a presenter for ABC radio, features writer for a magazine publication in Hong Kong and current podcast host, she has interviewed enough people to know what works and what doesn’t.

Katrina joins Good Talent Media as a media trainer, assisting with general presentation skills and improving the ability of our clients to interview well.

As a result, messaging is optimised and the best possible advantage taken of every media and presentation opportunity.

Carly Gibbs :: Melbourne

Carly Gibbs
Carly has a background in Federal Politics and Psychology and is excited to now be joining the Public Relations and Media world.

Carly has held Assistant and Advisory positions in Federal politics and most recently acted as Executive Assistant within the Resources Sector.

As Good Talent’s Mission Control, Carly has the role of Executive Assistant to our Founder and CEO; Tony Nicholls.

Inga Feitsma :: Melbourne

Inga Feitsma :: Melbourne

Inga Feitsma has over 15 years’ experience in PR and communications, with a track record of highly successful campaigns across different sectors, including health, medical research, the environment, disability, aged care, mental health and government.

Inga was head of communications at the Murdoch Children’s Research Institute, the largest child health research institute in Australia undertaking research into infant, child and adolescent health.

Prior to directing communications at the Murdoch Children’s Research Institute, Inga spent six years in radio and print media as a journalist, announcer and editor.

Inga is passionate, resourceful, has strong media contacts, and knows how to write and pitch engaging media stories that get printed and produced.

Martin Evans :: UK Affiliate

Martin Evans :: UK Affiliate

Martin Evans has 34 years’ experience in leadership, communications, PR and media relations.

Martin has held management and communications positions in the NHS and the Royal Air Force. He has led crisis communications in the military – training and advising senior officers and junior ministers – and health campaigns on local radio.

Specialising in presentation and messaging, Martin has worked with business leaders and spokespeople on ‘creating impact’; getting the key messages across and where appropriate, dealing with difficult lines of inquiry and questioning.

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    Media exposure presents an excellent opportunity if handled correctly. Otherwise it can go badly wrong or present inconsistent messages and damage your brand. Good Talent Media provided our directors and executive an excellent balance of theory and practical with their half day training session, if I had to fault it, then I’d say we should have invested in a full day. Tony Nicholls and his cameraman made everyone feel at ease and really able to maximise the benefits from the session. We did scenarios around a good news story, crisis management and touched on maximising social media. I’d highly recommend Good Talent Media for any media or PR development needs.

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    Very informative and interactive. I really enjoyed the small group activities. Tony knows his stuff too. He can teach even the most seasoned media and communications professionals a few new tricks. Thanks!

    Jo Dougherty - Mecwacare

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    Tony Nicholls is a great journalist with great people skills. He has a lot of knowledge to share and gets measurable media training results from his practical hands-on coaching methods.

    Paul Kennedy - ABC News

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    Tony was fabulous. I learnt so much. It was very practical and tailored to my needs. Should have done this training 10 years ago. I’ll be recommending it to colleagues and friends.

    Ross Coverdale, CEO - Araluen

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    Tony lives and breathes media and his extensive work history in the field gives him the perfect recipe to create miracles. He has mentored me in trying times and I've personally watched negative media coverage turn positive with his guidance. He gives sound advice, filled with wisdom. Cannot praise him enough."

    Bahriye Apak - Islamic Council of Victoria

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    We thoroughly enjoyed the Good Talent crisis communications training and found it very beneficial for our staff. The session was very comprehensive and hands on which made for a great learning environment, and Tony’s vast experience and knowledge was incredibly insightful. The training helped better equip staff for dealing with crisis situations with a clear strategy and skills for managing media in times of high pressure. I would very much recommend Tony’s training courses.

    Gillian Dobson, Marketing & Communications Manager - Mt Buller Resort Management

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    We have been working with Tony Nicholls from Good Talent this year to deliver media training for The City of Melbourne. From our perspective he has been great. He’s prepared and professional and can adapt his style to the trainee very quickly. Having worked with a number of trainers over many years, I would easily recommend him. I really like his style and approach.

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    Tony Nicholls is an accomplished journalist, reporter and media trainer. I had the pleasure of working in collaboration with Tony as a communications consultant to various not for profit organisations while he was a senior reporter at the ABC. Tony followed up on important stories in relation to homelessness and community campaigns that I pitched to him during his time at the ABC. When Tony moved into his media training consultancy and the large community organisation I work for needed media training for the CEO and senior staff I immediately contacted Tony. I knew from my experience of his great skills as a journalist that he could provide excellent insight and training to our CEO and management team. The training was extremely well received and on a practical level resulted in a much improved media presence by our senior leadership team. I would recommend Tony unreservedly for any organisation looking to improve their media engagement and reach.

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    Good Talent Media’s training workshop was a highly engaging session that was exceptionally well run. Tony is a true subject matter expert who’s generous with sharing his extensive knowledge. I’ve come away with comprehensive, practical strategies for preparing for interviews and ensuring I communicate my message to my audience.

    The techniques Tony teaches are easy to remember and I feel confident to have his framework behind me next time I’m speaking to the media. I highly recommend the course.

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    Tony Nicholls and Good Talent Media provided a well-structured and measureable half day media training workshop for our association. Tony was able to quickly upskill our members and provide them with practical and effective methods to understand the media landscape in our sector. He is a professional and engaging coach bringing the best out of our participants who left the session feeling more confident in their ability to manage the media environment, deliver a message and achieve their goals in the media. Thanks Tony for your insight.

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    Tony’s in-depth knowledge and experience in the media industry reverberated with the Mount Hotham Management team and exposed us to new skills to prepare us for external media confrontation. He took us through a step-by-step process to develop and refine key points and messages in both positive news stories and crisis situations.

    The group walked away feeling more confident and having a much stronger understanding of how to prepare for media on camera and in the social media environment.

    I would recommend Tony’s media training workshops for dealing with all aspects of media.

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    We had a complex model to describe, many stakeholders to keep happy and a short timeframe – and Tony and Tim delivered. Our Mental Health Stepped Care Model video was so well received by both internal and external stakeholders – you could see the ‘lightbulb moments’ happen during the three-minute view-time. Thanks Tony and Tim for an excellent product.

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    Thanks for your work creating the video for the home page of our website. I was pretty nervous about making a video, but you made it easy and the result has been amazing. We’ve have nearly doubled the response rate from our site and within a week, our google rankings started improving.

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    Tony and the team at Good Talent Media have been fantastic to work with in assisting us to develop our crisis community strategy. Their approach is unique and from our experience has allowed us to think in ways we have previously not.

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    I really liked it, it gave me a bit more extra confidence talking in front of a camera. Learning how to structure information to make it informative but short and sharp.
    Jeremy Allison

    I found it very useful. Really good being able to practice that stuff too considering it’s not something you typically do until you’re actually required to do it.
    Nick Cheadle

    I think there’s always room for improvement and the guys certainly provided us with (as Jay would say) “tools in the toolbox”. Just learning how to create content and portray that either through a post or video was incredibly helpful. Not to mention, making the day interactive as opposed to a brain overload, made it fun and easy to remember ‪:) #canwedoitagain
    Caroline Hutchinson

    Media Training Attendees - Glanbia Performance Nutrition

Want to chat with one of the team?

Call us today on 1300 258 995 OR use our Contact Form.

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Good Talent Media is a full-service Public Relations and Communication Agency, specialising in media coverage, media training, crisis media planning, social media, stakeholder engagement, digital campaigns, political lobbying and more.