Our team has years of experience across a range of disciplines including Public Relations, Media Training, Digital Strategy, Search Engine Optimisation, Google Ads, Website Development, Thought Leadership, Political Lobbying, and more.
Whether you’re a not-for-profit, peak body, small business, large corporate, CEO, local government, or government agency, Good Talent Media is a full-service PR and communications agency equipped to help you attain your goals.
Tony Nicholls :: Melbourne
Founder and Director of Good Talent Media, Tony Nicholls, is an accomplished journalist with more than ten years’ experience with the ABC, SBS and Network Ten; covering thousands of news stories across Victoria, Australia and the international media.
Tony has seen the rise of digital media transform communications and the news cycle forever; making new demands of journalists, politicians and media spokespeople. Riding the wave of change, Tony understands old-fashioned news values as well as what drives the new digital media landscape.
Tony has had the privilege of interviewing Australia’s movers and shakers – the people who have shaped news bulletins. Most importantly, Tony understands what a story needs to make it to air or print.
As Director of Good Talent Media, Tony conducts all media training personally; he knows what interview questions you’ll be asked, what the media wants, and how best to deliver an impactful message.
David Latham :: Melbourne
David has worked as a journalist for over a decade, writing for Vice, The Guardian, and Crikey. David was appointed Managing Editor of RMITV’s cultural review site, In Review, commissioning and writing reviews from up and coming Melbourne writers and producing 26 episodes of film review show ‘Super Rate’.
Moving into the communications and public relations space in 2016, David has worked as a Public Relations Manager in the health, transport, entertainment, and not-for-profit sector, with clients such as Isuzu Trucks, Milwaukee Tool, Headland Machinery, Monash University, Linfox, and the Transport Workers Union. Specialising in media outreach, stakeholder engagement, and government relations, as a registered political lobbyist, David knows how to help peak bodies build public awareness, industry allies, and to help shape policy framework and funding outcomes.
Phoebe Moloney :: Melbourne
Phoebe Moloney is a graded journalist and PR all-rounder who has mainly worked for online and print publications as a news reporter. She studied Media and Communications at the University of Sydney where she received the Catherine Lumby Prize for academic excellence in the field of media studies in 2012. During university she was the editor of a local newspaper in Sydney’s inner west, Ciao Magazine. She went on to intern then, work as a casual breaking news reporter at the Sydney Morning Herald.
In 2017 she moved to Lithgow to work as a full-time reporter at the Lithgow Mercury, where she produced the country paper’s first podcast. In 2018 she became a full-time reporter at the metropolitan daily newspaper the Newcastle Herald, where she focussed on social justice issues. She recently moved to Melbourne and has been using her knowledge of newsrooms and journalistic practices to identify media opportunities for Good Talent Media’s clients as a PR all rounder.
Jasmin Hyde :: Melbourne
With an RMIT degree in Public Relations, Jasmin has worked with a number of businesses in the non-profit and cultural space including Melbourne City Mission, Melbourne Food and Wine Festival, St Kilda Festival and Melbourne Fringe.
Jasmin has come on board as an Account Manager for Good Talent Media, specialising in strategy, story development and media outreach.
Paul Chai :: Melbourne
Working in the UK for nearly a decade, Chai held the position of journalist/editor at The Financial Times and correspondent for LA-based film bible Variety.
Chai currently oversees accounts within Good Talent’s social affairs department, including a multicultural communications agency and disability services provider.
Casey Petersen :: Melbourne
Casey is a Communications specialist with experience across a wide range of industries.
Having worked closely with a number of high profile retail, business and financial organisations, as well as large scale Melbourne events, Casey leans on her in-depth understanding of business needs and objectives when identifying media opportunities for Good Talent Media clients.
Specialising in strategy, media outreach and story development, Casey joined Good Talent Media as an Account Manager.
Katrina Shute :: Melbourne
Katrina Shute is a journalist with over 15 years experience in television, radio and print media.
As an on camera reporter and anchor for Network Ten for close to a decade, Katrina developed a keen news sense and an eye for “good talent”.
With added experience as a presenter for ABC radio, features writer for a magazine publication in Hong Kong and current podcast host, she has interviewed enough people to know what works and what doesn’t.
Katrina joins Good Talent Media as a media trainer, assisting with general presentation skills and improving the ability of our clients to interview well.
As a result, messaging is optimised and the best possible advantage taken of every media and presentation opportunity.
Carly Gibbs :: Melbourne
Carly has held Assistant and Advisory positions in Federal politics and most recently acted as Executive Assistant within the Resources Sector.
As Good Talent’s Mission Control, Carly has the role of Executive Assistant to our Founder and CEO; Tony Nicholls.
Inga Feitsma :: Melbourne
Inga Feitsma has over 15 years’ experience in PR and communications, with a track record of highly successful campaigns across different sectors, including health, medical research, the environment, disability, aged care, mental health and government.
Inga was head of communications at the Murdoch Children’s Research Institute, the largest child health research institute in Australia undertaking research into infant, child and adolescent health.
Prior to directing communications at the Murdoch Children’s Research Institute, Inga spent six years in radio and print media as a journalist, announcer and editor.
Inga is passionate, resourceful, has strong media contacts, and knows how to write and pitch engaging media stories that get printed and produced.
Martin Evans :: UK Affiliate
Martin Evans has 34 years’ experience in leadership, communications, PR and media relations.
Martin has held management and communications positions in the NHS and the Royal Air Force. He has led crisis communications in the military – training and advising senior officers and junior ministers – and health campaigns on local radio.
Specialising in presentation and messaging, Martin has worked with business leaders and spokespeople on ‘creating impact’; getting the key messages across and where appropriate, dealing with difficult lines of inquiry and questioning.
Good Talent Media is a full-service Public Relations and Communication Agency, specialising in media coverage, media training, crisis media planning, social media, stakeholder engagement, digital campaigns, political lobbying and more.