Crisis Management: How to Deal with a PR Crisis?

Good Talent PR specialises in the reputation management of Melbourne companies, including immediate crisis management.

Our services cover reputation management for dealing with traditional media outlets (Radio, TV, Newspaper) and online reputation management services (Social Media, Website). They include rebuilding your online presence through internet reputation management strategies.

With online platforms like Google, negative reviews can cause significant harm to your reputation. We contact the site that has made the review about you, join the conversation and manage your reputation. Ultimately, what we want to achieve is to suppress negative links and to build more positive reviews about you, until your reputation is repaired.

Our experienced team of journalists help manage companies and organisations that suddenly find themselves in crisis, or always seem to be in crisis.

What to do when a crisis strikes?

When a crisis blows up unexpectedly an organisation can suddenly find itself the subject of intense media scrutiny. If you’re dealing with an unanticipated media crisis, we can deal with reporters and the press on your behalf in order to contain the issue, and then address it with messages that work to optimise your reputation.

We manage your messages across all of your communication platforms effectively to convey the message you want. We help companies control publicity crises by controlling the story, and the best way to control a story is to have experienced journalists writing it.

PR is all about Storytelling

Facts aren’t stories. But the way facts are put together by a journalist to tell a story can be critical to your reputation. Sometimes you need a professional to put the facts into a context that explains your organisation’s position.

That doesn’t mean ignoring the facts, it means engaging with them in the best light. Organisations that deal with a PR crisis proactively, honestly and clearly are much more likely to communicate better and keep their professional reputations intact.

Crisis Media Planning

A crisis media plan gives CEO’s and executives a plan and framework that enables them to proactively respond to a crisis within their organisation or industry.

A crisis plan makes everyone’s roles clear, identifies and anticipates possible future problems, and outlines exactly what to say and what not to say should a crisis arrive.

Organisations that manage crisis situations well limit reputation damage and are able to quickly help shape the media narrative breaking around them.

Crisis Communications Plan

A Crisis Communications Plan is crucial to managing unexpected media emergencies that may affect the image, reputation and even the sales and productivity of your organisation.

A Crisis Communications Plan enables you to respond immediately with positive content, precisely and confidently during an emergency in the hours and days that follow.

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Ongoing PR crisis management plans

If you’re experiencing serious ongoing issues, we engage and educate journalists and news editors about your industry and company. We get your message across, get you quoted correctly in articles and get online articles corrected if they have given a negative review or they are grossly inaccurate.

We can also arrange meetings for your CEO with influential journalists in Melbourne and Sydney to help your organisation build relationships and break down stereotypes.

If your industry or organisation is constantly getting negative press, that won’t change until you start participating in the conversation. Our business reputation management plans can help you be more proactive than your competitors and gain a publicity edge.

Black Ops – Digital Media Crisis Strategy

At Good Talent, we understand the damage done to online profiles due to negative publicity. Articles can linger for years. Bad reviews can jeopardize a business reputation to the point where new sales evaporate. All because of some negative press and a simple Google search – Keywords can often unearth information no longer relevant, or that you never want to be seen.

That’s why we’ve created our Digital Crisis Strategy. We work with Google’s algorithms to minimize the damage done to businesses. Our aim is to minimize the impact of negative publicity. We do this through:

Creating/Strengthening your online profile with impacting content
Optimizing all Social Media Strategy
Enhancing your positive online footprint
Pushing negative press-articles down
Eliminating Negative keyword searches
Building Strong Google My Business Strategy
Enhancing positive positioning for all keyword searches
Consulting on an impacting Review Strategy

Take your damaging press to the graveyard!

Black Ops – SILVER

All basic business needs

All of Black Ops Basic
Positive Content Creation (Social) to boost online credibility
Mini Websites (To enhance process)

Black Ops – BASIC

Mainly designed for the individual

SEO to reduce impact of Negative Keywords
Article Push down
Keyword repositioning
Social Network Strategy
Guest Posting
Monthly reporting

Creating your documents

We will work with your media manager and senior leadership group to create a customised, step by step, easy to use media crisis plan. Media messages and social media posts will be pre-written for every conceivable crisis.

Black Ops – GOLD

For Speedy Business/Individual Recovery

All of Black Ops Basic and Silver
Weekly Detailed Digital Crisis Reporting
In depth Positive Content Creation for Social/Blogging/Guest Posts
Pay Per Click Strategy for instant positive keyword boost
Turbo boosted SEO to drive down bad content

Crisis Plan Content Checklist

Who are the key spokespeople in the event of a crisis?
What crisis could occur at any moment?
What issues will always occur cyclically?
How will you use your social media channels?
How will you engage the media?
What are your key priorities?
Who are your key partners?
What are your key messages?
How quickly will you correct inaccurate reporting?