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Pet Food Industry Association of Australia (PFIAA) is the industry body with a mission to promote standards of excellence in the development of the pet food industry. They work closely with federal and state government departments and relevant stakeholders on issues of importance to the pet food industry including pet food safety and pet health.

Through their time with Good Talent Media they have increased their scope of voice when it comes to advocating for policy change to pet food safety and regulation.

PFIAA has been featured in 9Honey, ABC Everyday, and other industry leading publications advocating for a change to policy.

Tony Nicholls

Tony Nicholls

Founder and Director of Good Talent Media

Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.


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