A PR campaign is a series of activities that are carried out over a period of time to promote a product, service, or cause. The aim of a PR campaign is to raise awareness and create positive associations with the subject matter. Elements of a Public Relations Campaign...
When you click on any major masthead’s news site it’s filled with catchy, short, and clickbait headlines. Chances are you will read an article purely based on the soundbites and “click like” language used in the title. This is a very deliberate method that journalists...
First-tier media outlets receive thousands of pitches every day, so how can you have a story that stands out for them? Learn how to make your story first-tier media-worthy with a few simple tips! Have a Strong Call to Action When pitching your story to media outlets...
When Maddie joined GTM for a three week internship, she never expected it to turn into a full-time job. Now nine months into the role, she reflects on her transition from Intern to Account Coordinator while offering her own advice for upcoming grads looking to break...
It’s safe to say that we’ve all dreamed of being on TV at one point or another. Huge national audiences await you if you can successfully pitch your story. The best part? It’s easier than you think! Landing a TV interview is the perfect opportunity to speak directly...
A press release is a useful tool to communicate a full story to the media. Learn how to master the creation of a newsworthy story with a few easy techniques. Inverted pyramid approach Those who studied communications will likely have heard of the inverted pyramid...
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