how maddie went from intern to pr superstar
When Maddie joined GTM for a three week internship, she never expected it to turn into a full-time job. Now nine months into the role, she reflects on her transition from Intern to Account Coordinator while offering her own advice for upcoming grads looking to break into the industry!

What did you enjoy most about interning with GTM?

My time as an intern at GTM was a mixed bag of positivity- it was exciting, interesting, and rewarding. I’m lucky my first glimpse into the public relations industry was at such a dynamic and supportive agency. I feel privileged to have had the opportunity to take my university learnings into a workplace with a progressive team that does such important and meaningful work.

Of course, as any recent grad would find, it was challenging putting myself out there. However, the team was so supportive and constantly checked in to ensure I felt comfortable.

Despite the internship only being three weeks, I learned many valuable skills and insights by getting my hands dirty. I was provided with the opportunity to research the media landscape, pitch stories, and even secure my first media hit with SBS.

What was it like jumping from intern to Account Coordinator?

When I received a job offer from GTM it was exciting to see that my hard work as an intern had paid off! Not only that, but I was excited to return to an organisation that provides so many growth opportunities and fosters a fantastic work culture.

During my internship, it was gratifying to be surrounded daily by a team of newsroom experts who would teach me the ins and outs of the media industry. Applying my classroom knowledge to the “real world” was extremely rewarding, and it only solidified my desire to work in PR.

Rejoining GTM as an Account Coordinator was a seamless transition. Since returning to the team, my skills and knowledge have grown exponentially.

Not only has my understanding of the media landscape developed but so has my independence and confidence as a working professional.

What did your day-to-day look like as an intern?

As cliche as it sounds, no two days were the same. Sometimes I was building out media lists and calling journalists, whilst other days I was developing social media content and creating event invitations. It was great to finally apply all my learnings from university to the real world and gain experience that is otherwise absent in the classroom.

What do you think of GTM’s career opportunities?

We work in such an encouraging work environment, and as a team, we’re always encouraged to try new things. Throughout my journey at GTM, I’ve been given extra responsibilities and opportunities to learn new skills and grow.

I can confidently say that I have built a diversified skill set, which will help me take bigger steps in my career with GTM.

There are so many opportunities for professional development including supplementary modules and courses, staff training days, and EOFY trips.

Why would you encourage others to join GTM’s intern program?

I’d encourage anyone looking at a career in communications to consider interning at GTM. Because our work is such a hybrid between public relations and journalism, you get exposed to multiple facets of the communications profession.

GTM also has a fantastic portfolio of clients, particularly in the non-profit space, who do fantastic work raising awareness of issues within their respective fields. The team does very meaningful and impactful work, essentially helping share stories that change lives.

Are you a university student looking to learn about the ins and outs of the Australian media industry? Send your resume to our agency today at !

Tony Nicholls

Tony Nicholls

Founder and Director of Good Talent Media

Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.


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