Should you outsource your PR work?

Should you outsource your PR work?

There are plenty of compelling reasons why organisations choose to do their PR in-house. Familiarity with the mission, the people, and the tone and type of messaging you want to get out. But unless you’re a large organisation with a decent sized media team – and...
Social Media Ads

Social Media Ads

Why promoting your brand no longer costs you Mad Men money   With a wider, flatter, fairer media landscape you can now promote your business with targeted social media advertisements that cost you less but give you far more control. The media landscape is no longer...
Become a political lobbyist

Become a political lobbyist

The dark arts of political lobbying can seem like something you only see on US TV shows like The West Wing or Veep, but smart businesses are bending the ears of Australian politicians every day. In Good Talent Media’s Summer Series of media courses, PR Director and...
Campaigning without PR during COVID is like pissing in the wind

Campaigning without PR during COVID is like pissing in the wind

We live in a chaotic and crisis ridden world and there is nothing to indicate that the situation is about to change over the next 50 years and definitely in the short to medium term. Australia’s apocalyptic bushfire season was quickly followed by the COVID contagion,...
The Index | Apocalypto edition

The Index | Apocalypto edition

Welcome to this month’s version of The Index. As the apocalypse draws near, the content for us to analyse comes thick and fast like hot lava. Through the use of our world-first turnip rating system we grade the best and worst media performers over the last month. All...
Cash Strapped? Marketing vs. PR: choose your fighter

Cash Strapped? Marketing vs. PR: choose your fighter

As CEOs and decision makers begin to rebuild their businesses post-COVID, decisions will need to be made on the best way to build their brands in the context of a changed operating environment. The challenge: The challenge is you only have a limited budget and want to...