How to get your story in the media during COVID-19

As the pandemic continues, it comes as no surprise that when Australians tune into their daily news bulletin, the story is nearly always COVID-related. If you’re a business leader operating in an industry outside of health, it may feel near impossible to get your...

Should you outsource your PR work?

There are plenty of compelling reasons why organisations choose to do their PR in-house. Familiarity with the mission, the people, and the tone and type of messaging you want to get out. But unless you’re a large organisation with a decent sized media team – and...

Social Media Ads

Why promoting your brand no longer costs you Mad Men money   With a wider, flatter, fairer media landscape you can now promote your business with targeted social media advertisements that cost you less but give you far more control. The media landscape is no longer...

Become a political lobbyist

The dark arts of political lobbying can seem like something you only see on US TV shows like The West Wing or Veep, but smart businesses are bending the ears of Australian politicians every day. In Good Talent Media’s Summer Series of media courses, PR Director and...

Cash Strapped? Marketing vs. PR: choose your fighter

As CEOs and decision makers begin to rebuild their businesses post-COVID, decisions will need to be made on the best way to build their brands in the context of a changed operating environment. The challenge: The challenge is you only have a limited budget and want to...