Esendex Australia and Good Talent Media have collaborated successfully to elevate awareness of their brand and the transformative power of SMS solutions. Through strategic PR initiatives, GTM have played a pivotal role in positioning Esendex as a thought leader in the...
Sharing a case studies story increases your chances of broader media coverage. A case study is the pith of the story, it is the human element. If your story doesn’t include a case study and it needs one, the media will have to go looking for one themselves and if they...
In the midst of a recession, the escalating costs of traditional marketing avenues, such as Google AdWords, coupled with the overall rise in the cost of doing business, pose significant challenges for organizations. PR is incredibly useful during these tough economic...
A common response to the question ‘what do you want media for?’ is usually something along the lines of raising rapid money quickly or hitting board-led ROIs. Those are fine and lofty goals, but doing this for your not for profit (NFP) is better suited to a...
It’s definitely not a news flash that we are entering a national recession and for many, this means watching our spending. As a CEO, a leader, or a business, we all know it is important that you do watch your spending. But in saying that, you need to protect as much...
So if you’re a large NFP, an advocacy group or a for purpose organisation, you know specialists in media relations. If you’re a business that gets bombarded with media requests daily, or you’re just getting difficult media requests every month or so, it is...
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