We provide high quality media training for CEOs, organisational spokes people and media teams from the profit, not-for-profit and government sectors.
Our consultants have recent Melbourne news room experience.
We are industry insiders who simulate realistic media training interview scenarios.
In addition to media training, we can shape your company’s achievements into media friendly stories and create publicity campaigns.
We are a boutique media agency, with a small group of clients who prides itself on personal service and great results.
Interview Role Plays across all Media
Melbourne radio has huge audiences and really defined target groups. We will show you which stations to target for your campaign and prepare you to deliver your messages in a conversational way. Radio interviews are most often conducted over the phone. You will practice a standing up interview technique which will help you relax and tell your story.
Online publications can be read and shared tens of thousands of times. The print reporter who also publishes online will conduct a lengthy recorded interview often over the phone, while taking short hand. You will practice a goal driven interview technique and answer all of the questions while staying on message
You will practice every conceivable television interview method possible. Studio, field (sitting/standing) and simulated satellite. You will use your new skills to tell your story, be authentic, stay on message and control the interview. Then we will watch the interviews back and do more.
Half-day and full-day Media Training Structure
Controlling the interview:
Having a plan and maintaining control of an interview is the key to getting your story heard and reported properly. No misquotes. You will learn a three step story telling technique which you can use across print, radio, television and online interviews.
Getting the right message across
It’s important your messages are concise memorable, quotable, factual and believable. You will learn how to deliver convincing messages in live and or pre-recorded interviews as if you said them for the first time.
Master the equipment
The equipment alone in interviews can be daunting. You will get vital interview experience in a studio and or field reporting environment complete with lighting, lapel/boom/hand or stand mics and a broadcast news camera and crew.
If you have bad news to deal with or want to break bad news, we can give you an experience of what questions to expect and how to answer them. We show you how to answer questions, stay authentic and deliver your message.
You will learn techniques to see past the lights and cameras and be yourself in front of television, radio, print and online audiences.
Media training benefits:
A technique to stay on message
Know what questions are coming
Prepare quickly for print, radio, online and television
Understand how to create rapport with reporters
Get publicity for your achievements
Get comfortable in front of a microphone
Launch your product/service successfully
Understand the news cycle
Answer tough and unexpected questions
Feel relaxed before, during and after an interview
Feel confident and prepared
We understand how frustrating it is to miss out on media opportunities. And worse still… what it feels like to mess up your only media opportunity simply because you weren’t able to confidently deliver your message.
So, if you think you have a message people want to hear, but you’re not sure how to get it out there, then this could be the most important training you’ll ever do.
Tell your story and share your message
We give you the training, support and confidence so you can shine in the media with impact, certainty and authenticity.
In addition to our media training, we transform your company’s achievements into media friendly stories to create publicity campaigns, which results in positive media coverage and community good will.
Executive Media Trainer
Our Melbourne media training is run by Tony Nicholls.
Tony is an accomplished journalist who has held roles over the last ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.
He had the privilege of interviewing the movers and shakers of Australia… the people that shaped the news bulletins. And most importantly, he decided whose views made it on air and in what media.
Tony’s depth of recent experience is invaluable for you because he knows the interview questions you’ll be asked, what the media wants and how to deliver an impactful message.
As Director of Good Talent Media Training, Tony Nicholls conducts media training personally.