Shirtfronting: A Lesson in Creating Sound Bites

Sound bites are a staple of modern media because they capture an audience’s attention in ten words or less. If you get interviewed a lot, you’ve probably been misquoted or taken out of context. But don’t worry, because I’ve got eight great ways to make sure that never happens again. Next time a journalist asks for an interview, you’ll know what sound bites to use.