Virtual or Studio Local Government Media Skills Training

Active Adult Learning Structure

Multiple interview simulations across industry relevant interview scenarios

Interview technique – Answer the reporter’s question respectfully then Guide them back to your messages or story (20/80 rule)

Message structure – Problem/Solution, Fact/Result, Call to action, Benefits

Message supports – Stories, statistics and sound bites

All theory is reinforced by practice, and through instant playback facility review

Ongoing Learning

N

Pre-training media skills assessment

N

Vimeo link to the workshop video

N

Media Training Manual

N

Ongoing access to the Principal Consultant (telephone, email and text)

N

Online media training subscription

TV/Radio Studio

N

News camera

N

Camera crew/operator

N

Radio studio equipment

N

Play back facility to review interviews instantly

N

Interview lighting equipment

Session Customisation Included: (two days)

N

Message creation

N

Interview scenario creation

N

Development of scenario questions

N

Pre-training media skills assessment

N

Customisation of session to organisation’s requirements