Tony’s in-depth knowledge and experience in the media industry reverberated with the Mount Hotham Management team and exposed us to new skills to prepare us for external media confrontation. He took us through a step-by-step process to develop and refine key points and messages in both positive news stories and crisis situations.
The group walked away feeling more confident and having a much stronger understanding of how to prepare for media on camera and in the social media environment.
I would recommend Tony’s media training workshops for dealing with all aspects of media.
We had a complex model to describe, many stakeholders to keep happy and a short timeframe – and Tony and Tim delivered. Our Mental Health Stepped Care Model video was so well received by both internal and external stakeholders – you could see the ‘lightbulb moments’ happen during the three-minute view-time. Thanks Tony and Tim for an excellent product.
Launch Housing engaged Good Talent Media to promote our social enterprise, HomeGround Real Estate, to property owners that we had not been able to reach by the methods we had so far employed. They understood our project very quickly and brought a depth of knowledge that we do not hold as a not-for-profit service delivery agency. They secured excellent and highly relevant media coverage, including Channel 7 TV and ABC Radio’s PM program as well as online stories and coverage in The Age.
Good Talent Media also worked with us to develop and present a breakfast briefing on HomeGround Real Estate to an invited audience of professionals able to help grow our business. The event was held at the NAB function centre in Collins Street and was very successful. In particular, it was informative, well-paced and well targeted to the interests of the audience. We have had considerable follow-up interest from this event.
I have found Good Talent Media very easy to work with and that they always bring a lot of extra value.
We thoroughly enjoyed the Good Talent crisis communications training and found it very beneficial for our staff. The session was very comprehensive and hands on which made for a great learning environment, and Tony’s vast experience and knowledge was incredibly insightful. The training helped better equip staff for dealing with crisis situations with a clear strategy and skills for managing media in times of high pressure. I would very much recommend Tony’s training courses.
Gillian Dobson, Marketing & Communications Manager - Mt Buller Resort Management
SecondBite were very pleased to send its National and State Operations Managers to Media Training with Tony Nichols at Good Talent Media. Feedback received from the team was very positive, with Tony helping them to focus on how best to get our message out, even when faced with difficult questions and situations. We are now sending a second group of employees to Tony for Media Training.
Tony and the team at Good Talent Media have been fantastic to work with in assisting us to develop our crisis community strategy. Their approach is unique and from our experience has allowed us to think in ways we have previously not.
Tony and the team at Good Talent were first-class operators right from the beginning. The expert insight, clear communication, guidance and genuine support of our business was fantastic. We are very happy with our final product and look forward to working with Good Talent again in the future.
The media training that Good Talent provided has proven to be an invaluable experience. Their holistic approach ensured that we could put what we learnt into practice. Tony is not only a highly experienced media professional, providing key tools and insights into becoming more media savvy, but he is also an excellent teacher, ensuring we left the day being able to cut through in interviews and with an integrated media campaign. Hands down the best media training available!
Bryony Green, Manager, Philanthropic Collaboration & Sub-Funds - The Victorian Women's Trust
Very informative and interactive. I really enjoyed the small group activities. Tony knows his stuff too. He can teach even the most seasoned media and communications professionals a few new tricks. Thanks!
Tony lives and breathes media and his extensive work history in the field gives him the perfect recipe to create miracles. He has mentored me in trying times and I've personally watched negative media coverage turn positive with his guidance. He gives sound advice, filled with wisdom. Cannot praise him enough."
Bahriye Apak - Islamic Council of Victoria
Good Talent's media training was useful and professionally delivered.
Stephanie Yap - Kangan Institute
Tony Nicholls is a great journalist with great people skills. He has a lot of knowledge to share and gets measurable media training results from his practical hands-on coaching methods.
Paul Kennedy - ABC News
I think when I got here I was a little bit nervous. I was a bit intimidated I wasn’t sure what I was in for. But after I was provided the structure I could see through the day how much more confident I was getting.
I feel like I’m leaving today now with an enormous amount of confidence around how to set up for a presentation, deliver a presentation and really, I’m really looking forward to my next opportunity to do just that. So I want to thank you Tony, it’s been terrific.
I would highly recommend Tony Nicholls and Good Talent Media for their outstanding public relations services. They helped the ICV get unprecedented positive press our recent Victorian Open Mosque Event. We were very worried about getting the usual negative press, but instead with Tony’s guidance and contacts we received great coverage from the ABC, SBS and 3AW. Good Talent Media worked closely with a variety of stakeholders to create an achievable media plan, while also preparing us for potential crisis situations.
They treat you like you’re their only client. You can really rely on them to deliver. It was a hands down great experience.
Nail Aykan, CEO - Islamic Council of Victoria
Loved it, will say the same about how positive they were and uplifting!!! Definitely saw an improvement in a short period of time!
LOVED IT! They made it super fun and learnt a lot in the short time they were with us. Feeling a lot more confident in writing scripts and filming videos.
Learned more in a day then I ever have. Tony and Travis were absolutely fantastic.
Really good, taught me a lot about having confidence in front of the camera and speaking with more emphasis.
Media Training Attendees - Glanbia Performance Nutrition
Tony Nicholls and Good Talent Media provided a well-structured and measureable half day media training workshop for our association. Tony was able to quickly upskill our members and provide them with practical and effective methods to understand the media landscape in our sector. He is a professional and engaging coach bringing the best out of our participants who left the session feeling more confident in their ability to manage the media environment, deliver a message and achieve their goals in the media. Thanks Tony for your insight.
I really liked it, it gave me a bit more extra confidence talking in front of a camera. Learning how to structure information to make it informative but short and sharp.
I found it very useful. Really good being able to practice that stuff too considering it’s not something you typically do until you’re actually required to do it.
I think there’s always room for improvement and the guys certainly provided us with (as Jay would say) “tools in the toolbox”. Just learning how to create content and portray that either through a post or video was incredibly helpful. Not to mention, making the day interactive as opposed to a brain overload, made it fun and easy to remember :) #canwedoitagain
Media Training Attendees - Glanbia Performance Nutrition
Very Professional and Experienced. Tony was particularly helpful for me, to understand the needs of Corporate Media Training. It's much more than just confidence in front of a camera! I recommend Good Talent.
Simon Grout - Rank First
Well researched, prepped and professional – our team really benefited from Tony and his team’s insight – would recommend to others who need to be prepped for promotional or issue management media work.
Incredible training session….so glad I invested the time
The speaker was very engaging
An excellent interactive presentation
Thought provoking, high-quality…..great investment of my time
An amazing insight into how the media operates
An insightful presentation, I will be feeding back the findings to our Marketing and Media team
Tony was very dynamic and relevant
A very informative training session