case study
Palliative Care South East (PCSE) provides palliative care services in the south east metropolitan region of Melbourne. As part of their services, they provide support to those with life-limiting illness to live well and, in doing so, provide support at home to improve the quality of life of individuals, carers and families.
PCSE engaged GTM’s services in an effort to help create awareness around the importance of palliative care practices across Australia – and why everyone deserves the right to a dignified end of life. The coverage GTM has secured for PCSE has helped provoke critical awareness and create conversations where it matters most regarding issues such as worker shortages, operational funding and the implications of COVID-19 on the palliative care sector.
GTM has secured media opportunities in various top tier media outlets including ABC Online, ABC News Victoria, The Guardian, The Herald Sun, The Australian and, The Project and The Age.
Tony Nicholls

Tony Nicholls

Founder and Director of Good Talent Media

Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.


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