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Media Training

Be Prepared To Get The Right Message Across

Media Training Workshops

Our media training workshops show you how to quickly prepare for an interview, and confidently get your messages across. Our experienced media trainers will show you techniques to shake off nerves and tell your story clearly.

Gain confidence with the media by practicing a range of interview scenarios throughout the training.

The media interview techniques we teach are easy to remember and use.

Melbourne Media Training Workshop Photo
Melbourne Media Training Workshop Photo
Melbourne Media Training Workshop Photo

Media Interview Skills Training

Four-hour initial session, plus two one-hour CEO follow-up sessions – 12 months ongoing media interview support INCLUDED

This Melbourne Media Training workshop is designed for small groups with varied media experience, and is customised to the needs of the company.

The workshop helps spokespeople engage all media platforms with confidence, clear messages and a strong media plan.

As the principal consultant I use my journalistic experience to lead media training workshops and provide strategic media and message development advice.

The training is customised to the needs of the individual or small groups, and spokespersons can be put through a range of radio, television, online and print interview scenarios.

Twelve months ongoing access to the Principal Consultant (two one-on-one follow up sessions plus telephone, email and text)

Example Content
  • Developing and getting your message across Print, Radio, TV & Online
  • Responding to different interview techniques
  • Dealing with tough issues and unexpected questions
  • Steering interviews back to your media messages
  • Media interview practice
  • Pitching stories and understanding the news cycle
Active Adult Learning Structure

Multiple interview simulations across industry relevant interview scenarios

Interview technique – Answer the reporter’s question respectfully then Guide them back to your messages or story (20/80 rule)

Message structure – Problem/Solution, Fact/Result, Call to action, Benefits

Message supports – Stories, statistics and sound bites

All theory is reinforced by practice, and through instant playback facility review

Abbotsford TV/Radio Studio

  • News camera
  • Camera crew/operator
  • Radio studio equipment
  • Play back facility to review interviews instantly
  • Interview lighting equipment

Ongoing Learning

  • Pre-training media skills assessment
  • DVD copies of the workshop
  • Media Training Manual
  • Ongoing access to the Principal Consultant (telephone, email and text)

Session Customisation INCLUDED: (two days)

  • Message creation
  • Interview scenario creation
  • Development of scenario questions
  • Pre-training media skills assessment
  • Customisation of session to organisation’s requirements

Location: Your premises or Melbourne CBD studio/conference facility

Interested in learning more about our Media Skills Training Workshops?

Call us today on 1300 258 995 OR use our Contact Form.

Advanced Media Skills Training

Four-hour initial session, plus two one-hour CEO follow-up sessions – 12 months ongoing media interview support INCLUDED

This intensive Melbourne Media Training workshop is designed for spokespeople with varied media experience, who are looking to update and refine their skills.

The workshop is customised to the needs of the group and prepares participants who deal with Melbourne’s sophisticated and fast-moving media and news environment. The workshop includes a range of radio, television, online and print interview scenarios.

Example Inclusions

  • Message development and delivery
  • Overcoming combative questioning styles
  • Tailoring performances to Radio, Television, Print and Online
  • Crisis communication management
  • Crisis communication for social media
  • Developing confidence and assertiveness
  • Dealing with your nerves
  • Writing media press releases
  • Identifying and using media messages or grabs
  • Responding to different media interview techniques
  • Dealing with your nerves
  • Steering interviews back to your media messages
  • News camera
  • News camera operator
  • Television monitor to watch replays of interviews instantly
  • Interview lighting equipment
  • Pre and post-training media skills assessment
  • DVD copies of workshop
  • Detailed course materials

Location: Your premises or Melbourne CBD studio/conference facility

Twelve months ongoing access to the Principal Consultant (two one-on-one follow up sessions plus telephone, email and text)
INCLUDED for all programs

  • Spend an hour on the phone with an experienced journalist prior to your next interview
  • Get advice on any conceivable current, future or possible media situation
  • Speech structure
  • Message creation
  • Five ways to make a great start
  • Five ways to ease the nerves
  • Develop a plan
  • Develop a story and strong messages
  • Anticipate tough questions and prepare messages
  • Practice until we get it right
  • Unlimited emails and phone call questions in the lead up to the interview

COST : INCLUDED

Interested in our Advanced Media Skills Training Workshops?

Call us today on 1300 258 995 OR use our Contact Form.

Crisis Media Workshops

Our media training workshops show you how to create a media crisis plan, how to prepare for an interview, and how to get your message across with confidence. Our experienced media trainers will show you how to shake off your nerves, so you’ll be able to tell your story clearly.

Gain confidence with the media by practicing a range of interview scenarios throughout the training.

The media interview techniques we teach are easy to remember and use.

Crisis Media Training

Four-hour initial session, plus two one-hour CEO follow-up sessions – 12 months ongoing media interview support INCLUDED

This is a completely customised training session which will give participants the experience of responding to a media crisis.

Attendees will face a media crisis when they walk in the room, and then as a team formulate responses as the situation gets progressively worse.

Trainees will have tweets and breaking news pieces to deal with on the hour, as they try to collect accurate information and consult with their key partners.

This is a great opportunity for your communications team and senior executives to put their crisis media plan to the test.

At the end of the session your response as a team will be evaluated, and you will be shown what went well, what could be improved, as well as how.

  • How quickly will you respond to the crisis?
  • What are your key priorities?
  • Who are your key partners?
  • What are your key messages?
  • How will you use your social media channels?
  • How will you engage the traditional press?
  • How quickly will you correct inaccurate reporting?

Location: Your premises or Melbourne CBD studio/conference facility

Interested in learning more about our Crisis Media Training?

Call us today on 1300 258 995 OR use our Contact Form.

Advanced Crisis Media Training

Four-hour initial session, plus two one-hour CEO follow-up sessions – 12 months ongoing media interview support INCLUDED

This crisis media training session gives CEOs and executives a framework to proactively respond to a crisis within their industry.

Organisations that manage crisis situations well are able to limit reputation damage, as well as influence and shape reporting through proactively communicating their versions of the story.

This customised crisis media training session will take participants through a staged process of how to proactively manage a crisis hour to hour for the first 72 hours.

Participants will learn how to:

  • Quickly respond to the crisis on social media
  • Define your key priorities and key partners
  • Collaborate with your key partners
  • Write key messages
  • Select and use all of your social media channels
  • Select and engage traditional press
  • Quickly correct inaccurate reporting
  • Prepare for and participate in a press conference
As each theory section is covered, participants will be asked to respond to a hypothetical crisis tailored to their organisation and industry culminating in a press conference simulation.

Location: Your premises or Melbourne CBD studio/conference facility

Interested in our Advanced Crisis Media Training Workshops?

Call us today on 1300 258 995 OR use our Contact Form.

Twelve months ongoing access to the Principal Consultant (two one-on-one follow up sessions plus telephone, email and text)
INCLUDED for all programs

  • Spend an hour on the phone with an experienced journalist prior to your next interview
  • Get advice on any conceivable current, future or possible media situation
  • Speech structure
  • Message creation
  • Five ways to make a great start
  • Five ways to ease the nerves
  • Develop a plan
  • Develop a story and strong messages
  • Anticipate tough questions and prepare messages
  • Practice until we get it right
  • Unlimited emails and phone call questions in the lead up to the interview

COST : INCLUDED

Executive Presentation Training

Our presentation & public speaking courses are designed to help you overcome your nerves and speak confidently. Our coaches will teach you a simple technique to quickly and confidently prepare for any type of speech.

CEO Media Training

Four-hour initial session, plus two one-hour CEO follow-up sessions – 12 months ongoing media interview support INCLUDED

After this series of hands on workshops, you’ll be able to speak confidently and deliver key messages.

Includes twelve months ongoing public speaking support

Content: (subject to customisation)

  • Get your message across clearly
  • Learn the art of quick speech preparation
  • Manage fear & build confidence
  • Easing your nerves
  • Building confidence
  • Creating a plan
  • Starting strongly
  • Engage the audience
  • How to use humour
Active Adult Learning Structure
  • Theory: presentation structures
  • Theory: presentation styles
  • Practice: write a great presentation
  • Practice: prepare a presentation quickly
  • Practice: delivering a speech
  • The trainee will give a number of speeches, detailed feedback will be provided and new techniques will be demonstrated.
  • All public speaking theory is reinforced by practice

On-going Learning

  • Public speaking training manual
  • DVD of workshop
  • Twelve months of ongoing public speaking support and access to the Principal Consultant via telephone, email and text.

Location: Your premises or Melbourne CBD studio/conference facility

Interested in learning more about our CEO Media Training?

Call us today on 1300 258 995 OR use our Contact Form.

ADVANCED EXECUTIVE/CEOs PRESENTATION SKILLS TRAINING

Four-hour initial session, plus two one-hour CEO follow-up sessions – 12 months ongoing media interview support INCLUDED

This speech training workshop is designed for small groups with varied public speaking experience, and is customised to the needs of the organisation. Trainees will learn how to get rid of their nervousness and speak confidently (4 – 6 people).

Includes twelve months ongoing public speaking support

Content: (subject to customisation)

  • Writing a great speech
  • How to practice properly
  • How to prepare a speech quickly
  • Getting over your nerves
  • Managing fear
  • Speaking clearly
  • How to get your message across
  • Ad libbing
  • Keeping it simple
  • Cutting out the ‘ums’
  • Limiting powerpoint
  • Making it matter
Active Adult Learning Structure
  • Theory: presentation structures
  • Theory: presentation styles
  • Practice: write a great presentation
  • Practice: prepare a presentation quickly
  • Practice: delivering a speech
  • The trainee will give a number of speeches, detailed feedback will be provided and new techniques will be demonstrated.
  • All public speaking theory is reinforced by practice

On-going Learning

  • Public speaking training manual
  • DVD of workshop
  • Twelve months of ongoing public speaking support and access to the Principal Consultant via telephone, email and text.

Location: Your premises or Melbourne CBD studio/conference facility

Interested in learning more about our Spokesperson Media Training?

Call us today on 1300 258 995 OR use our Contact Form.

Media Message and Story Creation Workshop

This workshop is a facilitated leadership seminar which will allow spokespersons to create messages, stories and sound bites suited for the media. The content created will help organisations influence the media, educate the public, and therefore achieve its goals.

The workshop will be facilitated by an experienced journalist and media trainer who knows what the media wants, and what it will ignore.

The workshop will answer the following questions and result in an organisational interview kit (see inclusions below).

Story Creation Workshop Components

  • What are our best stories?
  • What does the public need to know?
  • Who are our best spokespersons?
  • What are our best case studies?
  • What do we want to be known for?
  • What are we known for?
  • Who do you need to influence to change community perceptions?
  • Who do we need to educate?
  • Ambassadors and influencers. What high profile people or organisations will support us publicly?
  • If a reporter was to write one sentence, what would you like it to be?
  • If your audience was to remember three things, what would you like them to be?
Organisational interview kit to be used in all upcoming interviews

Including – media messages, media sound bites and case study selection to support the messages and sound bites. Selection of statistics, trends and data to support the messages, sound bites and case studies.

Interested in our Media Message and Story Creation Workshop?

Call us today on 1300 258 995 OR use our Contact Form.

Presenting for Video Media Training

Media Training is essential for spokespersons prior to filming company videos. Stage fright, nervousness and ‘wooden’ performances do not go over well in a video.

Media trainers help spokespersons find the sweet spot between their own natural ability, and that something extra.

That something extra is the X factor that media training can bring. Yes, body language, voice modulation and emphasis are important. But how you structure your story and the messages in it, is paramount.

Video Stories

Clear media communicators get their message across through having easy to understand stories and punchy messages.

Great videos make their messages clear right from the start. They also illustrate the messages with real examples.

Using real examples is a great video presentation technique because you don’t need to remember a script. Presenting a story that you know allows you to relax and simply share your experiences.

Your story will naturally have a key point, and like any good story, that key point or key message will just flow naturally.

Video Story Structure:

Clear messages or key points

Real examples/stories

In your preparation first identity your goal, then the message that will achieve that goal and then the story that illustrates the message.

If you structure your piece to camera in this way the video editor will have ample opportunity to edit you in the best light.

Example Media Content (subject to customisation)

  • Using media messages, and getting them across Print, Radio, TV, and Online
  • Responding to different interview techniques
  • Dealing with tough issues and unexpected questions
  • Steering interviews back to your media messages
  • Media interview practice
  • Pitching stories and understanding the news cycle

Active Adult Learning Structure

  • Multiple interview simulations across industry relevant interview scenarios
  • Interview technique – Answer the reporter’s question respectfully then Guide them back to your messages or story (20/80 rule)
  • Message structure – Problem/Solution, Fact/Result, Call to action, Benefits
  • Message supports – Stories, statistics and sound bites
  • All theory is reinforced by practice and instant playback facility review

Abbotsford TV/Radio Studio

  • News camera
  • Camera crew/operator
  • Radio studio equipment
  • Play back facility to review interviews instantly
  • Interview lighting equipment

Example Presentation Skills Content (subject to customisation)

  • Getting your message across clearly
  • Quick speech preparation
  • Managing fear
  • Easing your nerves
  • Building confidence
  • Creating a plan
  • Starting strongly
  • Engaging the audience
  • Using humour
  • Theory on presentation structures
  • Theory on presentation styles
  • How to write a great presentation
  • How to quickly prepare a presentation
  • Speech delivery practice
  • The trainee will give a number of speeches, detailed feedback will be provided and new techniques will be demonstrated
  • All public speaking theory is reinforced by practice

Ongoing Learning

  • Links to the workshop
  • Media Training Manual
  • Ongoing access to the Principal Consultant for twelve months (telephone, email and text)

Interested in our Presenting for Video Media Training Workshop?

Call us today on 1300 258 995 OR use our Contact Form.

Press Release Media Writing Workshop

This workshop teaches attendees how to write effectively for media partners. The session will help trainees understand the elements of a strong story and how to write and pitch it to the press.

The training is facilitated by an experienced journalist and media trainer who knows what the media will use for TV, Radio, Print, Online, and what they will ignore.

This is an intensely practical workshop where participants will need to come prepared to write press releases, create stories, agree on messages, write angles, develop leads and coin sound bites.

Media Release Writing Workshop Session

Four-hour initial session, plus two one-hour CEO follow-up sessions – 12 months ongoing media interview support INCLUDED

Workshop Content (subject to customisation)

  • What is a media story?
  • Writing strong leads
  • Creating media worthy angles
  • Selecting case studies to support the lead
  • Interviewing case studies and spokespeople to extract the right quotes
  • Determining your goal for the press release
  • Determining your audience for the press release
  • Selecting the right TV, Radio, Print, online and or specialist publication for the story
  • Creating strong stories
  • Creating concise, memorable and quotable messages
  • Picking the right angle or lead
  • Creating usable media sound bites

Active Adult Learning Structure

  • All theory is reinforced by group and individual exercises
  • Attendees will create a story, complete with all necessary media elements
  • Attendees will write at least three press releases each
  • Trainees will present their stories, messages, sound bites and releases to the group
  • Participants will have ample time to ask questions and focus on writing that is relevant to their jobs

Ongoing Learning

  • Comprehensive Media Training support documentation
  • Ongoing access to the Principal Consultant for twelve months (telephone, email and text)

 

Newsrooms are more underresourced than ever before. If your press release doesn’t hit the mark with the title and the first paragraph, it will be deleted.

This workshop teaches you how to avoid the trash bin and get coverage.

Location: Your premises or Melbourne CBD studio/conference facility

Interested in our Press Release/Media Writing Workshop?
Call us today on 1300 258 995 OR use our Contact Form.

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