How lobbying works in the digital age: 10 essential steps

How lobbying works in the digital age: 10 essential steps

Whether it’s Trump in the US or lobby groups in Australia looking to secure funding during COVID-19, you need to understand how the modern media works to get what you want. Unless you’ve been hiding under a rock for the past four years you’ll have heard the...
What a Nobel Prize-winning author can teach us about social media

What a Nobel Prize-winning author can teach us about social media

Nobel Prize winning author, Saul Bellow, died in 2005 when social media was still in its swaddling clothes. There is a very strong chance that he might have detested social media, but Saul Bellow, or one of his characters, nailed in four words what is essential to...
What Hashtags Can Teach You About Your Next Media Interview

What Hashtags Can Teach You About Your Next Media Interview

Preparing for a media interview is a lot like using social media. Take Instagram. If you want to get people to notice your post, you need to use hashtags. Specifically, you need to use the right hashtags to reach the right people. For example, if you have an Instagram...
Why social media is your best defence in a crisis

Why social media is your best defence in a crisis

In late 2016, our reputation was at stake. We unknowingly became part of a scam. In fact, you’ve probably heard of it. It happened on the Gold Coast. We’d been contacted on LinkedIn by an event organiser to manage the social media promotion of a four-day leadership...
Looking for a Media Trainer?

Looking for a Media Trainer?

My 7 top-tips to find a group-one media trainer Your movie-star ambitions might’ve evaporated in your teens, but that doesn’t mean you don’t need media training. Any person who works within an organisation which has a story to tell or a reputation to defend,...