5 Steps to Finding the Right Media Trainer for Your CEO

5 Steps to Finding the Right Media Trainer for Your CEO

Google what it takes to be a great leader, and you’ll find plenty of inspirational quotes, daily habits and philosophies. What you won’t find so often is a CEO speaking of their proven strategies for managing media interviews. When a media opportunity comes up, this...
Gone in 33 Seconds: 3 Tips to Avoid Interview Disaster

Gone in 33 Seconds: 3 Tips to Avoid Interview Disaster

Sometimes it’s inevitable that a media interview will be hard going. All it takes is a sensitive topic, a journalist adept at pulling every emotional lever, a reactive interviewee and there you have it: a recipe for disaster. A perfect example of this terrible...
What Hashtags Can Teach You About Your Next Media Interview

What Hashtags Can Teach You About Your Next Media Interview

Preparing for a media interview is a lot like using social media. Take Instagram. If you want to get people to notice your post, you need to use hashtags. Specifically, you need to use the right hashtags to reach the right people. For example, if you have an Instagram...
How Media Training Gives Your Video Content The Edge

How Media Training Gives Your Video Content The Edge

Today’s digital marketplace gives companies immense control over their content. Anyone can become a broadcaster or publisher. And in 21st century media terms, that means video. It’s the most shared and commented on social content. So why do many companies stop short...