New product | The Pitch

New product | The Pitch

https://goodtalent.com.au/wp-content/uploads/The-Pitch.mp4 There are two ways news stories get up. One is when a journalist comes calling or visiting you – usually that’s not good news for you – the second is when you follow journalists up directly...
When all else fails: torpedo the story

When all else fails: torpedo the story

PR firms are in the business of persuasion. Through traditional media, social media, stakeholder outreach, and political lobbying, a PR firm will seek to convince the public, or a stratum of it, about the value of your organisation or personal brand. That’s positive...
What a Nobel Prize-winning author can teach us about social media

What a Nobel Prize-winning author can teach us about social media

Nobel Prize winning author, Saul Bellow, died in 2005 when social media was still in its swaddling clothes. There is a very strong chance that he might have detested social media, but Saul Bellow, or one of his characters, nailed in four words what is essential to...
How to use a specific date to generate a story

How to use a specific date to generate a story

One of our clients, the Civil Contractors Federation (CCF), is a leading organisation in the construction industry. They wanted to generate a story to highlight the fact there is a shortage of 7000 workers in the civil construction industry. They also particularly...
Speech giving 101: What You Can Learn from Naomi Osaka

Speech giving 101: What You Can Learn from Naomi Osaka

“Hello – public speaking isn’t really my strong side, so I just hope I can get through this.” So said Naomi Osaka, the newly crowned Australian Open champion and now world No.1 tennis champion. Who would have thought that giving a speech and...
How Jesuit Social Services Harry Proofed their Publicity Strategy

How Jesuit Social Services Harry Proofed their Publicity Strategy

A carefully managed PR partnership between Jesuit Social Services and Good Talent Media resulted in significant media coverage on the very day all eyes were on Prince Harry and Meghan’s baby bump. ‘The Man Box’, a Jesuit Social Services (JSS) report on being a young...