The difference between marketing & PR campaigns, and which to use

The difference between marketing & PR campaigns, and which to use

A common response to the question ‘what do you want media for?’ is usually something along the lines of ‘to build brand awareness’ or ‘to build our profile’. Those are fine and lofty goals, but building brand awareness is better suited to a well-resourced marketing...
How lobbying works in the digital age: 10 essential steps

How lobbying works in the digital age: 10 essential steps

Whether it’s Trump in the US or lobby groups in Australia looking to secure funding during COVID-19, you need to understand how the modern media works to get what you want. Unless you’ve been hiding under a rock for the past four years you’ll have heard the...
Political lobbying: how to shape policy and win funding

Political lobbying: how to shape policy and win funding

There are some lobbying behemoths on the Australian political landscape that always seem to get their way. From the Minerals Council of Australia to the Business Council of Australia these organisations are enormously influential when it comes to shaping policy...