Adam Goodes PR disaster

Adam Goodes PR disaster

“You were given the choice between war and dishonour. You chose dishonour, but you will still have war.” – Winston Churchill on Neville Chamberlain signing the Munich Agreement with Hitler Appeasement has never been a policy to settle matters when the foe you...
7 key elements to include in a media release

7 key elements to include in a media release

A media release serves one primary function: to get your story in the media and into the public domain. Whether you’re seeking to build your profile, influence debate, or want a specific action to be taken, the media release is your vehicle. This blog will walk you...
What is Waleed Aly’s interviewing style?

What is Waleed Aly’s interviewing style?

The Project’s recent interview between high profile host Waleed Aly and Prime Minister Scott Morrison may have made great television viewing, but it also raised a volatile question: Does objective journalism really exist?  Or are we now facing a culture-driven media...

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