New product | The Pitch

New product | The Pitch

https://goodtalent.com.au/wp-content/uploads/The-Pitch.mp4 There are two ways news stories get up. One is when a journalist comes calling or visiting you – usually that’s not good news for you – the second is when you follow journalists up directly...
When all else fails: torpedo the story

When all else fails: torpedo the story

PR firms are in the business of persuasion. Through traditional media, social media, stakeholder outreach, and political lobbying, a PR firm will seek to convince the public, or a stratum of it, about the value of your organisation or personal brand. That’s positive...
Life after journalism: enjoying the ride

Life after journalism: enjoying the ride

This month, Tony Nicholls from Good Talent Media will be participating in Movember, not just because Tony has done a lot of work in the mental health and not-for-profit space, but due to his personal experience with a challenging work environment as a journalist; an...
How to use a specific date to generate a story

How to use a specific date to generate a story

One of our clients, the Civil Contractors Federation (CCF), is a leading organisation in the construction industry. They wanted to generate a story to highlight the fact there is a shortage of 7000 workers in the civil construction industry. They also particularly...
What is Waleed Aly’s interviewing style?

What is Waleed Aly’s interviewing style?

The Project’s recent interview between high profile host Waleed Aly and Prime Minister Scott Morrison may have made great television viewing, but it also raised a volatile question: Does objective journalism really exist?  Or are we now facing a culture-driven media...
Speech giving 101: What You Can Learn from Naomi Osaka

Speech giving 101: What You Can Learn from Naomi Osaka

“Hello – public speaking isn’t really my strong side, so I just hope I can get through this.” So said Naomi Osaka, the newly crowned Australian Open champion and now world No.1 tennis champion. Who would have thought that giving a speech and...