Coronavirus: forget toilet paper, stock-up on crisis media plans

Coronavirus: forget toilet paper, stock-up on crisis media plans

The coronavirus has ripped through the globe like a wrecking ball: testing national health care systems and economies alike. But it’s also putting severe strain on many media and marketing departments: blowing them up or blowing them over. The volume of crisis...
The Index | media and PR disasters

The Index | media and PR disasters

Welcome to the first edition of The Index, where Good Talent Media rates the worst PR campaigns and media performances of the week in politics, sport, and media, and unpacks what went wrong, what strategies they might have pursued, and if there is any hope of...
When all else fails: torpedo the story

When all else fails: torpedo the story

PR firms are in the business of persuasion. Through traditional media, social media, stakeholder outreach, and political lobbying, a PR firm will seek to convince the public, or a stratum of it, about the value of your organisation or personal brand. That’s positive...
When you need Mr Wolfe: the case for on-call crisis media

When you need Mr Wolfe: the case for on-call crisis media

Everyone has experienced the sensation of watching a disaster unfurl slowly in front of them; a waiter dropping a plate of food on a customer, or the door shutting while you’re fetching the newspaper in your pyjamas. It may be a source of amusement to onlookers, but...
How Calombaris cooked his own golden goose

How Calombaris cooked his own golden goose

Whoever was tasked with driving George Colombaris’ public relations campaign recently was handed a poison chalice. It was a PR exercise doomed to failure. Like many Australians, after cooking myself a hot breakfast and making a cup of tea a few Saturday’s ago, I sat...