Campaigning without PR during COVID is like pissing in the wind

Campaigning without PR during COVID is like pissing in the wind

We live in a chaotic and crisis ridden world and there is nothing to indicate that the situation is about to change over the next 50 years and definitely in the short to medium term. Australia’s apocalyptic bushfire season was quickly followed by the COVID contagion,...
The Index | Apocalypto edition

The Index | Apocalypto edition

Welcome to this month’s version of The Index. As the apocalypse draws near, the content for us to analyse comes thick and fast like hot lava. Through the use of our world-first turnip rating system we grade the best and worst media performers over the last month. All...
Cash Strapped? Marketing vs. PR: choose your fighter

Cash Strapped? Marketing vs. PR: choose your fighter

As CEOs and decision makers begin to rebuild their businesses post-COVID, decisions will need to be made on the best way to build their brands in the context of a changed operating environment. The challenge: The challenge is you only have a limited budget and want to...
The Index | coconuts, warlordism, and Buck’s fizzer

The Index | coconuts, warlordism, and Buck’s fizzer

Kid cool gets his coconut caught in COVID crunch From golden-haired warrior of COVID-19 to today’s fish and chip wrapper, Daniel Andrews fall from his lofty political mesa into the choppy political seas has been swift and unexpected. But should it have been?...
The difference between marketing & PR campaigns, and which to use

The difference between marketing & PR campaigns, and which to use

A common response to the question ‘what do you want media for?’ is usually something along the lines of ‘to build brand awareness’ or ‘to build our profile’. Those are fine and lofty goals, but building brand awareness is better suited to a well-resourced marketing...