Media Skills Training

Our media training workshops show you how to quickly prepare for an interview, and confidently get your messages across. Our experienced media trainers will show you techniques to shake off nerves and tell your story clearly.

Gain confidence with the media by practicing a range of interview scenarios throughout the training. This workshop will help position you or your organisation as a key stakeholder, thought leader and influencer in your indsutry; whether you’re a not-for-profit, peak body, CEO, corporation, local council or government agency.

The media interview techniques we teach are easy to remember and use.

Interested in learning more about our Media Skills Training Workshops?

6 + 10 =

Melbourne Media Training Workshop Photo
Melbourne Media Training Workshop Photo
Melbourne Media Training Workshop Photo

Media Interview Skills Training

Four-hour initial session, plus two one-hour CEO follow-up sessions – 12 months ongoing media interview support Included

This media training workshop in Melbourne, or in Sydney is designed for small groups with varied media experience, and is customised to the needs of the company.

The workshop helps spokespeople engage all media platforms with confidence, clear messages and a strong media plan.

As the principal consultant I use my journalistic experience to lead media training workshops and provide strategic media and message development advice.

The training is customised to the needs of the individual or small groups, and spokespersons can be put through a range of radio, television, online and print interview scenarios.

Twelve months ongoing access to the Principal Consultant (two one-on-one follow up sessions plus telephone, email and text)

Example Content

  • Developing and getting your message across Print, Radio, TV & Online
  • Responding to different interview techniques
  • Dealing with tough issues and unexpected questions
  • Steering interviews back to your media messages
  • Media interview practice
  • Pitching stories and understanding the news cycle

Active Adult Learning Structure

Multiple interview simulations across industry relevant interview scenarios

Interview technique – Answer the reporter’s question respectfully then Guide them back to your messages or story (20/80 rule)

Message structure – Problem/Solution, Fact/Result, Call to action, Benefits

Message supports – Stories, statistics and sound bites

All theory is reinforced by practice, and through instant playback facility review

Abbotsford TV/Radio Studio

  • News camera
  • Camera crew/operator
  • Radio studio equipment
  • Play back facility to review interviews instantly
  • Interview lighting equipment

Ongoing Learning

  • Pre-training media skills assessment
  • DVD copies of the workshop
  • Media Training Manual
  • Ongoing access to the Principal Consultant (telephone, email and text)

Session Customisation INCLUDED: (two days)

  • Message creation
  • Interview scenario creation
  • Development of scenario questions
  • Pre-training media skills assessment
  • Customisation of session to organisation’s requirements

Location: Your premises or Melbourne CBD studio/conference facility

Advanced Media Skills Training

Four-hour initial session, plus two one-hour CEO follow-up sessions – 12 months ongoing media interview support Included

This intensive Melbourne Media Training workshop is designed for spokespeople with varied media experience, who are looking to update and refine their public relations skills.

The workshop is customised to the needs of the group and prepares participants who deal with Melbourne’s sophisticated and fast-moving media and news environment. The workshop includes a range of radio, television, online and print interview scenarios.

Example Inclusions

  • Message development and delivery
  • Overcoming combative questioning styles
  • Tailoring performances to Radio, Television, Print and Online
  • Crisis communication management
  • Crisis communication for social media
  • Developing confidence and assertiveness
  • Dealing with your nerves
  • Writing media press releases
  • Identifying and using media messages or grabs
  • Responding to different media interview techniques
  • Dealing with your nerves
  • Steering interviews back to your media messages
  • News camera
  • News camera operator
  • Television monitor to watch replays of interviews instantly
  • Interview lighting equipment
  • Pre and post-training media skills assessment
  • DVD copies of workshop
  • Detailed course materials

Location: Your premises or Melbourne CBD studio/conference facility

Twelve months ongoing access to the Principal Consultant (two one-on-one follow up sessions plus telephone, email and text)
INCLUDED for all programs

  • Spend an hour on the phone with an experienced journalist prior to your next interview
  • Get advice on any conceivable current, future or possible media situation
  • Speech structure
  • Message creation
  • Five ways to make a great start
  • Five ways to ease the nerves
  • Develop a plan
  • Develop a story and strong messages
  • Anticipate tough questions and prepare messages
  • Practice until we get it right
  • Unlimited emails and phone call questions in the lead up to the interview

COST : INCLUDED

Interested in learning more about our Media Skills Training Workshops?

6 + 9 =

Good Talent Media Logo

Good Talent Media is a full-service Public Relations and Communication Agency, specialising in media coverage, media training, crisis media planning, social media, stakeholder engagement, digital campaigns, political lobbying and more.