Media Interview Techniques | Interview Skills Training Melbourne
Our media training workshops show you how to quickly prepare for an interview, and confidently get your messages across. Our experienced media trainers will show you techniques to shake off nerves and tell your story clearly.
Gain confidence with the media by practicing a range of interview scenarios throughout the training. Whether your representing a not-for-profit, peak body, large corporate, local council, government department, government agency, or are a CEO, this workshop is for you.
The media interview techniques, Interview skills training Melbourne and public relations management Melbourne we teach are easy to remember and use.
The workshop helps spokespeople engage all media platforms with confidence, clear messages and a strong media plan.
As the principal consultant I use my journalistic experience to lead media training workshops and provide strategic media and message development advice.
The Interview skills training is customised to the needs of the individual or small groups, and spokespersons can be put through a range of radio, television, online and print interview scenarios.
Twelve months ongoing access to the Principal Consultant (two one-on-one follow up sessions plus telephone, email and text)
Example Content
Developing and getting your message across Print, Radio, TV & Online
Responding to different interview techniques
Dealing with tough issues and unexpected questions
Steering interviews back to your media messages
Media interview practice
Pitching stories and understanding the news cycle
Active Adult Learning Structure
Interview technique – Answer the reporter’s question respectfully then Guide them back to your messages or story (20/80 rule)
Message structure – Problem/Solution, Fact/Result, Call to action, Benefits
Message supports – Stories, statistics and sound bites
All theory is reinforced by practice, and through instant playback facility review
Abbotsford TV/Radio Studio
News camera
Camera crew/operator
Radio studio equipment
Play back facility to review interviews instantly
Interview lighting equipment
Ongoing Learning
Pre-training media skills assessment
DVD copies of the workshop
Media Training Manual
Ongoing access to the Principal Consultant (telephone, email and text)
Session Customisation INCLUDED: (two days)
Message creation
Interview scenario creation
Development of scenario questions
Pre-training media skills assessment
Customisation of session to organisation’s requirements
Four-hour initial session, plus two one-hour CEO follow-up sessions – 12 months ongoing media interview support Included
This intensive Melbourne Media Interview Skill Training workshop is designed for spokespeople with varied media experience, who are looking to update and refine their skills.
The workshop is customised to the needs of the group and prepares participants who deal with Melbourne’s sophisticated and fast-moving media and news environment. The workshop includes a range of radio, television, online and print interview scenarios.
Example Content
Message development and delivery
Overcoming combative questioning styles
Tailoring performances to Radio, Television, Print and Online
Crisis communication management
Crisis communication for social media
Developing confidence and assertiveness
Dealing with your nerves
Writing media press releases
Identifying and using media messages or grabs
Responding to different media interview techniques
Dealing with your nerves
Steering interviews back to your media messages
News camera
News camera operator
Television monitor to watch replays of interviews instantly
Interview lighting equipment
Pre and post-training media skills assessment
DVD copies of workshop
Detailed course materials
Twelve months ongoing access to the Principal Consultant (two one-on-one follow up sessions plus telephone, email and text). INCLUDED for all programs