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What an exhilarating day of budget media madness it has been! As the CEO of a PR agency, witnessing our clients featured across news headlines in the disability and health sectors fills me with pride. It’s moments like these that highlight the importance of mastering the art of reactive media during Federal Budget season. With the right approach, you can transform these opportunities into gold mines for media coverage, advocacy and brand visibility.

Here are some top tips for getting reactive media around Federal (or State) Budget time:

  1. Stay informed: In the fast-paced world of media, knowledge is power. Make sure your team stays updated on all developments leading up to the Budget announcement. This includes understanding the key issues, potential policy changes, and implications for various industries. The more informed you are, the better equipped you’ll be to react swiftly and effectively.
  2. Identify your angle: With so much noise surrounding the Federal Budget, it’s essential to find your unique angle. What does the budget mean for your industry or target audience? Are there specific policies or allocations that directly impact your business or clients? By identifying your angle early on, you can craft a compelling narrative that resonates with both journalists and readers.
  3. Be proactive: It might be too late for this Federal Budget round, but for future, don’t wait until the budget is announced to start planning your media strategy. Reach out to journalists ahead of time to gauge their interest and establish yourself as a trusted source for commentary. Offer insights, data, or expert analysis that adds value to their coverage. By being proactive, you can position yourself as a go-to resource when the news breaks.
  4. Timing is everything: Timing plays a critical role in reactive media. As soon as the budget is announced, be prepared to jump into action. Have your press releases, statements, and spokespersons ready to go. Monitor social media and news outlets for emerging trends and conversations, and be ready to insert your voice into the discussion at a moment’s notice.
  5. Craft compelling content: In the age of digital media, content is king. Whether it’s a blog post, infographic, or video, make sure your content is engaging, informative, and shareable. Use visual elements and storytelling techniques to bring your message to life and capture the attention of your audience. Remember, quality trumps quantity every time.
  6. Utilise your network: Don’t underestimate the power of your professional network. Reach out to industry associations, trade publications, and other stakeholders to amplify your message and extend your reach. Collaborate with like-minded organisations or influencers to co-create content or host joint events. By leveraging your network, you can maximise your exposure and impact.
  7. Measure and adapt: Finally, don’t forget to measure the success of your reactive media efforts. Track key metrics such as media mentions, website traffic, and social engagement to gauge the effectiveness of your campaigns. Analyse what worked well and what could be improved, and use these insights to refine your approach for future initiatives.

Mastering the art of reactive media during Budget time requires a combination of preparation, creativity, and agility. By staying informed, identifying your angle, and being proactive, you can position your business or clients for maximum exposure and impact. Remember to craft compelling content, utilise your network, and measure your results to continually improve and adapt your approach. With these tips in mind, you’ll be well on your way to making the most of this high-stakes media moment.

Tony Nicholls

Tony Nicholls

Founder and Director of Good Talent Media

Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.

 

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