Local Government Media Skills Training
Active Adult Learning Structure
Multiple interview simulations across industry relevant interview scenarios
Interview technique – Answer the reporter’s question respectfully then Guide them back to your messages or story (20/80 rule)
Message structure – Problem/Solution, Fact/Result, Call to action, Benefits
Message supports – Stories, statistics and sound bites
All theory is reinforced by practice, and through instant playback facility review
Ongoing Learning
Pre-training media skills assessment
Vimeo link to the workshop video
Media Training Manual
Ongoing access to the Principal Consultant (telephone, email and text)
Online media training subscription
TV/Radio Studio
News camera
Camera crew/operator
Radio studio equipment
Play back facility to review interviews instantly
Interview lighting equipment
Session Customisation Included: (two days)
Message creation
Interview scenario creation
Development of scenario questions
Pre-training media skills assessment
Customisation of session to organisation’s requirements