Local Government Media Skills Training

Active Adult Learning Structure

Multiple interview simulations across industry relevant interview scenarios

Interview technique – Answer the reporter’s question respectfully then Guide them back to your messages or story (20/80 rule)

Message structure – Problem/Solution, Fact/Result, Call to action, Benefits

Message supports – Stories, statistics and sound bites

All theory is reinforced by practice, and through instant playback facility review

Ongoing Learning

N
Pre-training media skills assessment
N
Vimeo link to the workshop video
N
Media Training Manual
N
Ongoing access to the Principal Consultant (telephone, email and text)
N
Online media training subscription

TV/Radio Studio

N
News camera
N
Camera crew/operator
N
Radio studio equipment
N
Play back facility to review interviews instantly
N
Interview lighting equipment

Session Customisation Included: (two days)

N
Message creation
N
Interview scenario creation
N
Development of scenario questions
N
Pre-training media skills assessment
N
Customisation of session to organisation’s requirements