Champions of Change
We’re a PR agency that champions change for our clients.
We help change perceptions. We help change minds. We help change bank accounts. We even help change legislation.
We’re based in Sydney and Melbourne — but we can be wherever you need us.
ROI is King at GTM
Results drive what we do. So, our PR strategies are created by our team, made up of ex journalists & advertising agency pros. We’ll recommend what ever we think is the right solution for you. No BS here. No cookie cutter approach. No one size fits all. We believe every story is different & deserves to be told in the most powerful way possible.
What PR Means at GTM
PR in 2025
Strategic Media Relations
We know how to tell your story & which leading journalists will want to run it & of course we have their phone numbers.
Social Media & Digital Strategy
We mix more traditional PR with creative digital strategies to expand your online reach including LinkedIn, paid social, Google Ads & SEO.
Viral PR
We don’t just send journalists your story, we’ll come up with ideas, that will make them come to you for the story.
Crisis & Reputation Management
Crisis Media Management ensures that all the work you have done to build your brand is protected.
Brand Strategy
We work with our clients to develop broader brand & messaging strategies. And, if helpful we can also rebrand your organisation.
GTM in Numbers
100+
Years of Collective Excellence
$100
Million in Earned Media
300+
Brands Transformed
1000+
Journalist Contacts
24/7
Crisis Support
Four Steps to Achieving Change – Our PR Process
Step 1
Fully Immersive Research & Strategy
Step 2
Storytelling & Media Outreach
Step 3
Optimisation
Step 4
Results & Learnings
Testimonials
Know More, Worry Less
GTM FAQs
What PR services does Good Talent Media offer?
Everything you need to succeed – media relations, crisis management, media training, and reputation management.
How does Good Talent Media create PR strategies for clients?
We start with goal & then create a strategy to help you hit that. We’ll make sure we ask you your budget & only put forwards ideas that you can afford.
What industries does Good Talent Media specialise in?
Around 90% of our clients are not-for-profits (and we are super proud of this) – disability services, aged care, health, education, homelessness and sustainability.
How does Good Talent Media handle crisis management?
We have handled 100’s of crises (everything you can imagine). We basically take of everything, including 24/7 crisis media management support, delivering proactive and reactive strategies to protect your brand’s reputation.
What media training services do you offer?
Our team of ex- journalists will show you what to do when talking to the media, and of course what not to do. We craft our media training sessions around what you’d like to focus on.
Let’s Champion the Change You Want to See
We’re happy to chat & see if we’re the right PR agency for you or even if
PR is what you need to make the change you want.
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