The four main reasons your media releases aren’t getting picked up

The four main reasons your media releases aren’t getting picked up

Journalists are busy people who are looking for any excuse to set fire to your media release. It’s a sad story but that’s where most of them go. And if you continue to send through terrible media releases, you’ll soon be popped on a journalist’s spam list: permanently...
The real threat to democracy is right under the government’s nose

The real threat to democracy is right under the government’s nose

The Morrison government’s announcement of a $270 billion investment in long-range ballistic missiles was delivered with a pitch about the fractious relationship between China and the United States and a broadly unstable geopolitical global environment. Our traditional...
The difference between marketing & PR campaigns, and which to use

The difference between marketing & PR campaigns, and which to use

A common response to the question ‘what do you want media for?’ is usually something along the lines of ‘to build brand awareness’ or ‘to build our profile’. Those are fine and lofty goals, but building brand awareness is better suited to a well-resourced marketing...
How lobbying works in the digital age: 10 essential steps

How lobbying works in the digital age: 10 essential steps

Whether it’s Trump in the US or lobby groups in Australia looking to secure funding during COVID-19, you need to understand how the modern media works to get what you want. Unless you’ve been hiding under a rock for the past four years you’ll have heard the...
Political lobbying: how to shape policy and win funding

Political lobbying: how to shape policy and win funding

There are some lobbying behemoths on the Australian political landscape that always seem to get their way. From the Minerals Council of Australia to the Business Council of Australia these organisations are enormously influential when it comes to shaping policy...