Media audit your organisation’s with the four Ps

There are four main reasons an organisation decides to engage the media: to promote their organisation and its work, to persuade the public of their viewpoint, to pressure government or regulatory bodies to act, and to protect their organisation from reputational...

Tesla, Edison and the science of PR

Tesla today is a household name thanks to the PR efforts of the company’s founder, Elon Musk, but the man who gave the company its name – prodigious 19th and 20th century inventor, Nikola Tesla – has sat in the shadow of fellow inventor and rival, Thomas Edison who,...