Back when I was a journalist at the ABC, part of the journey was 5am radio reporting shifts. I clearly remember doing a recorded interview with a CEO from a not-for-profit peak body on a pressing issue at the time. She would speak for two sentences and stopped. Then she would speak for another two sentences and stop.
Tough interviews can make fools of the best of us, but you don’t have to be next. Here are some ways you can still make the most of hard questions.
A lot of media interviews go sideways because the interviewee thinks that it’s like a conversation. In fact, here are three of the biggest mistakes you can make in a media interview.
Get your message across with a sandwich (not the bread-and-butter kind). Media interviews can be a PR nightmare. Whether on-the-spot or planned, even the most seasoned CEO may fall back on providing off-the-cuff answers and hoping for the best. But that’s not a strategy; it’s a recipe for disaster. Using the sandwich method, you will create a compelling message that will make any journalist take notice and get your story covered the way you want.
To engage an audience on television and radio, you must project your voice. If you tell a story on camera in a normal, conversational tone, you’ll be amazed at how lacklustre you appear when you watch or listen to the recording.