I did a radio interview on New Year’s Day and looking back, it didn’t go as well as I wanted. So make yours better than mine. This blog post will tell you how.
The very word presentation freezes people up. From the moment you know you’ve got a presentation to do, the tension starts to build. So how would you feel if you told a story to make your point instead?
A case study is the pith of the story, its human face. If your press release doesn’t include a case study and the story needs one, the media is going to have to go looking for it themselves. And they probably don’t have the time.