The difference between marketing & PR campaigns, and which to use

A common response to the question ‘what do you want media for?’ is usually something along the lines of ‘to build brand awareness’ or ‘to build our profile’. Those are fine and lofty goals, but building brand awareness is better suited to a well-resourced marketing...

Campaigning without PR during COVID is like pissing in the wind

We live in a chaotic and crisis ridden world and there is nothing to indicate that the situation is about to change over the next 50 years and definitely in the short to medium term. Australia’s apocalyptic bushfire season was quickly followed by the COVID contagion,...