In the last decade food delivery services have become a staple of modern life, dominated by highly recognizable brands like UberEats and Deliveroo. It was in this context of its brand being crowded out that EASI Australia approached Good Talent Media (GTM) to help develop a strategy for raising their profile, brand, and industry credentials.

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GTM has provided EASI with coverage in a myriad of first tier publications, such as The Age, Sydney Morning Herald, The Herald Sun, The Daily Telegraph, news.com.au, Brisbane Times, WA Today, A Current Affair, ABC TV News, SBS TV and radio, 9 news, and a raft of consumer and trade publications.

By helping EASI find reactive news opportunities and by working with them to become an industry leader around such issues as COVID safety, philanthropic work, rider safety, and delivery times, EASI is now beginning to build a reputation amongst journalists, the food industry, and the general public.

EASI has decided on the back of its successful PR forays with GTM to engage us to produce social media advertisements for them and to introduce them to new market segments.