How to get your story in the media during COVID-19

As the pandemic continues, it comes as no surprise that when Australians tune into their daily news bulletin, the story is nearly always COVID-related. If you’re a business leader operating in an industry outside of health, it may feel near impossible to get your...

Media audit your organisation’s with the four Ps

There are four main reasons an organisation decides to engage the media: to promote their organisation and its work, to persuade the public of their viewpoint, to pressure government or regulatory bodies to act, and to protect their organisation from reputational...

Should you outsource your PR work?

There are plenty of compelling reasons why organisations choose to do their PR in-house. Familiarity with the mission, the people, and the tone and type of messaging you want to get out. But unless you’re a large organisation with a decent sized media team – and...