Tesla, Edison and the science of PR

Tesla today is a household name thanks to the PR efforts of the company’s founder, Elon Musk, but the man who gave the company its name – prodigious 19th and 20th century inventor, Nikola Tesla – has sat in the shadow of fellow inventor and rival, Thomas Edison who,...

Should you outsource your PR work?

There are plenty of compelling reasons why organisations choose to do their PR in-house. Familiarity with the mission, the people, and the tone and type of messaging you want to get out. But unless you’re a large organisation with a decent sized media team – and...