Good Talent Media
Our team has years of experience across a range of disciplines including Public Relations, Media Training, Digital Strategy, Search Engine Optimisation, Google Ads, Website Development, Thought Leadership, Political Lobbying, and more.
Whether you’re a not-for-profit, peak body, small business, large corporate, CEO, local government, or government agency, Good Talent Media is a full-service PR and communications agency equipped to help you attain your goals.
Tony Nicholls :: Melbourne
Founder and Director of Good Talent Media, Tony Nicholls, is an accomplished journalist with more than ten years’ experience with the ABC, SBS and Network Ten; covering thousands of news stories across Victoria, Australia and the international media.
Tony has seen the rise of digital media transform communications and the news cycle forever; making new demands of journalists, politicians and media spokespeople. Riding the wave of change, Tony understands old-fashioned news values as well as what drives the new digital media landscape.
Tony has had the privilege of interviewing Australia’s movers and shakers – the people who have shaped news bulletins. Most importantly, Tony understands what a story needs to make it to air or print.
As Director of Good Talent Media, Tony conducts all media training personally; he knows what interview questions you’ll be asked, what the media wants, and how best to deliver an impactful message.
David Latham :: Melbourne
David has worked as a journalist for over a decade, writing for Vice, The Guardian, and Crikey. David was appointed Managing Editor of RMITV’s cultural review site, In Review, commissioning and writing reviews from up and coming Melbourne writers and producing 26 episodes of film review show ‘Super Rate’.
Moving into the communications and public relations space in 2016, David has worked as a Public Relations Manager in the health, transport, entertainment, and not-for-profit sector, with clients such as Isuzu Trucks, Milwaukee Tool, Headland Machinery, Monash University, Linfox, and the Transport Workers Union. Specialising in media outreach, stakeholder engagement, and government relations, as a registered political lobbyist, David knows how to help peak bodies build public awareness, industry allies, and to help shape policy framework and funding outcomes.
Phoebe Moloney :: Melbourne
Phoebe Moloney is a graded journalist and PR all-rounder who has mainly worked for online and print publications as a news reporter. She studied Media and Communications at the University of Sydney where she received the Catherine Lumby Prize for academic excellence in the field of media studies in 2012. During university she was the editor of a local newspaper in Sydney’s inner west, Ciao Magazine. She went on to intern then, work as a casual breaking news reporter at the Sydney Morning Herald.
In 2017 she moved to Lithgow to work as a full-time reporter at the Lithgow Mercury, where she produced the country paper’s first podcast. In 2018 she became a full-time reporter at the metropolitan daily newspaper the Newcastle Herald, where she focussed on social justice issues. She recently moved to Melbourne and has been using her knowledge of newsrooms and journalistic practices to identify media opportunities for Good Talent Media’s clients as a PR all rounder.
Jasmin Hyde :: Melbourne
With an RMIT degree in Public Relations, Jasmin has worked with a number of businesses in the non-profit and cultural space including Melbourne City Mission, Melbourne Food and Wine Festival, St Kilda Festival and Melbourne Fringe.
Jasmin has come on board as an Account Manager for Good Talent Media, specialising in strategy, story development and media outreach.
Inga Feitsma :: Melbourne
Inga Feitsma has over 15 years’ experience in PR and communications, with a track record of highly successful campaigns across different sectors, including health, medical research, the environment, disability, aged care, mental health and government.
Inga was head of communications at the Murdoch Children’s Research Institute, the largest child health research institute in Australia undertaking research into infant, child and adolescent health.
Prior to directing communications at the Murdoch Children’s Research Institute, Inga spent six years in radio and print media as a journalist, announcer and editor.
Inga is passionate, resourceful, has strong media contacts, and knows how to write and pitch engaging media stories that get printed and produced.
Feddie Valdez :: Melbourne
From keyword analysis to content planning to social media signal planning, the process can quickly become overwhelming for any business owner. Feddie Valdez customises each individual online business strategy and uses the best SEO and digital marketing strategies that allows you to build a robust customer base that drives your business to grow.
Our team are very ‘hands on’, committed to providing exceptional service levels. They would be only a phone call away at all times, including the most senior staff on the team. As well as phone access, we encourage face to face meetings so that we can keep refining our understanding of your needs, how we can help you to meet them, and keep functioning as an integral part of your Digital Marketing team.
Peter Bonadio :: Melbourne
Peter is a recent La Trobe University Media and Communications graduate, focusing in journalism and social media and is excited to start working in the media industry.
Peter has completed media internships at WCVB-TV, Boston’s number one news channel and at Tennis Australia. He has written for AFL Draft Central about potential AFL draft prospects.
As Good Talent’s ‘Mission Control’ & Public Relations Assistant, Peter has the role of Executive Assistant to the Director & Principal Consultant, Tony Nicholls, and works with our Public Relations clients.
Pete Burdon :: New Zealand Affiliate
Pete has 20 years experience helping leaders from numerous sectors communicate with the news media.
Pete’s background is in journalism and public relations. As a former daily newspaper reporter, he is well aware of what the media wants and how to control interviews. Just as importantly, Pete has worked on the other side of the news. As a high-profile press secretary for the New Zealand Government, he advised Cabinet Ministers on how to deal effectively with the Media. That role included back-up spokesperson duties. After performing the same role for a major industry lobby group and a leading public relations company, Pete moved into the world of self-employment with the formation of Media Training NZ.
Pete conducts workshops with groups of all sizes and presents regularly at conferences and other events across New Zealand.
Martin Evans :: UK Affiliate
Martin Evans has 34 years’ experience in leadership, communications, PR and media relations.
Martin has held management and communications positions in the NHS and the Royal Air Force. He has led crisis communications in the military – training and advising senior officers and junior ministers – and health campaigns on local radio.
Specialising in presentation and messaging, Martin has worked with business leaders and spokespeople on ‘creating impact’; getting the key messages across and where appropriate, dealing with difficult lines of inquiry and questioning.
Want to chat with one of the team?